Core Insights - The core idea of the article revolves around the shift in the high-end real estate market from traditional metrics like location and price to a focus on lifestyle experiences, as exemplified by the "Beautiful Experience Plan" launched by the company [1][6] Group 1: User Experience and Trust - The "Deep Experience" model introduced by the company allows potential buyers to engage in real-life scenarios, experiencing various aspects of future living, which helps to break the traditional information asymmetry in real estate transactions [2] - This approach reflects a broader industry trend where competition has shifted from hardware to scene operation, emphasizing lifestyle and emotional resonance as new value anchors [2][6] - The company aims for users to make decisions based on genuine needs by experiencing product details, community atmosphere, and service content firsthand [2] Group 2: Redefining Home and Community - The "Beautiful Experience Plan" aims to create a replicable "lifestyle operation system," expanding the definition of "home" from a private space to a life domain that includes community, services, and content [3] - The project "Canyun Guangzhou" integrates natural elements and innovative design, redefining the boundaries of home to encompass emotional and social aspects [3][4] - The company is transitioning from being a space provider to a lifestyle operator, which requires long-term capabilities in service systems and community operations [4] Group 3: Holistic Lifestyle Approach - The company's unique lifestyle approach emphasizes a closed-loop living ecosystem, where residents participate in customized activities that blend social and residential spaces [5] - Initiatives like the "Alashan Future Forest Plan" and the "Love It Plan" connect home purchases with ecological and social responsibilities, allowing residents to engage in community and environmental efforts [5] - The focus is on creating a life domain that connects nature, culture, and community, moving beyond mere property sales to lifestyle operation [6]

Core Concept - The article discusses the "Future Forest Plan" initiated by the company, focusing on planting drought-resistant trees in the Alashan desert to combat ecological degradation and promote sustainable development [3][5][12]. Group 1: Project Overview - The "Future Forest Plan" aims to plant 1,000 acres of drought-resistant Haloxylon trees annually in the Alashan desert, with an expected survival rate of at least 40,000 trees each year [3][5]. - The initiative aligns with the company's sustainable development philosophy, emphasizing that small, consistent efforts can lead to significant ecological changes over time [3][5][12]. Group 2: Community Engagement - The company organizes annual activities for property owners to participate in tree watering and maintenance, fostering a connection between urban residents and the desert ecosystem [5][9]. - This experiential approach aims to raise awareness about ecological fragility and the importance of coexisting with nature, transforming participants' perspectives on environmental responsibility [5][12]. Group 3: Broader Impact - The initiative not only enhances local biodiversity but also serves as a model for global ecological governance, inspiring community involvement and environmental stewardship [5][9][12]. - The project is designed to create a network of connections among community members, promoting a shared commitment to ecological sustainability and enhancing the quality of life in urban settings [9][17]. Group 4: Corporate Philosophy - The company's underlying logic emphasizes that a beautiful world is built on good relationships and sustainable living, advocating for a holistic approach to community development [17][18]. - The "Future Forest Plan" reflects the company's commitment to integrating ecological values into its operational framework, ensuring that community development does not compromise environmental integrity [18][27].