Core Insights - The core idea of the article revolves around the shift in the high-end real estate market from traditional metrics like location and price to a focus on lifestyle experiences, as exemplified by the "Beautiful Experience Plan" launched by the company [1][6] Group 1: User Experience and Trust - The "Deep Experience" model introduced by the company allows potential buyers to engage in real-life scenarios, experiencing various aspects of future living, which helps to break the traditional information asymmetry in real estate transactions [2] - This approach reflects a broader industry trend where competition has shifted from hardware to scene operation, emphasizing lifestyle and emotional resonance as new value anchors [2][6] - The company aims for users to make decisions based on genuine needs by experiencing product details, community atmosphere, and service content firsthand [2] Group 2: Redefining Home and Community - The "Beautiful Experience Plan" aims to create a replicable "lifestyle operation system," expanding the definition of "home" from a private space to a life domain that includes community, services, and content [3] - The project "Canyun Guangzhou" integrates natural elements and innovative design, redefining the boundaries of home to encompass emotional and social aspects [3][4] - The company is transitioning from being a space provider to a lifestyle operator, which requires long-term capabilities in service systems and community operations [4] Group 3: Holistic Lifestyle Approach - The company's unique lifestyle approach emphasizes a closed-loop living ecosystem, where residents participate in customized activities that blend social and residential spaces [5] - Initiatives like the "Alashan Future Forest Plan" and the "Love It Plan" connect home purchases with ecological and social responsibilities, allowing residents to engage in community and environmental efforts [5] - The focus is on creating a life domain that connects nature, culture, and community, moving beyond mere property sales to lifestyle operation [6]

当传统房地产仍聚焦于地段、价格与户型时，合生缦品牌近日推出的"美好体验计划"，正尝试一种新策略：不只卖房子，更提前预售一种生活方式。这一举 措折射出当前高端房地产市场从"硬件竞争"转向"软性价值"体验的趋势。同时，也将"先体验，后决策"这一消费逻辑引入大宗房产交易，引发行业对居住价 值回归的深层思考。 体验背后的用户逻辑：尊重决策，共建信任 合生缦品牌推出的"深度体验"模式，不再局限于让客户参观样板间，而是邀请意向用户在真实场景中体验未来生活的方方面面——从全屋系统的实际使用、 公共空间的居住氛围再到社群活动的深度参与。这一做法打破了房地产交易中信息不对称的传统困境，通过建立"体验信任"来重构用户决策路径。 有业内观察人士指出，这一转变实质上反映了高端地产竞争从"硬件比拼"到"场景运营"的转型。当物质功能趋于同质化，生活方式与情感共鸣成为新的价值 锚点。在追求高效转化的行业背景下，"美好体验计划"提倡"慢下来"，体现出品牌对用户决策逻辑的重新理解。合生缦品牌方面表示，希望用户能通过实际 居住，感受产品细节、社区氛围与服务内容，从而做出更符合真实需求的判断。 香港作曲家林健华先生参与缦云广州美好体验计划 "家不 ...