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做强自己 坚定不移走向世界(走市场 看韧性 强信心)——江苏昆山企业开拓国际市场一线观察
Ren Min Ri Bao· 2025-05-19 21:36
Core Insights - The article highlights the success of Goodbaby Group, particularly its Apollo car seat, which has gained popularity in the U.S. market after a family shared a positive experience following a car accident [1][3] - The article emphasizes the importance of a robust supply chain and innovation in driving the company's growth and international expansion [2][3] Group 1: Company Performance - Goodbaby Group's Apollo car seat has achieved annual sales of over 400,000 units, showcasing its strong market demand [2] - The company has successfully revitalized the U.S. brand Baby Trend after acquiring it in 2014, leading to the development of the Apollo car seat [3] - The company has established seven proprietary brands and eight global R&D centers, aiming to create a global integrated digital platform [3] Group 2: Supply Chain and Innovation - Goodbaby Group's supply chain is highly efficient, with all components for the car seat sourced from suppliers within a 30-kilometer radius [2] - The company has developed a new safety testing laboratory to ensure product safety through rigorous testing and simulations [3] Group 3: Market Expansion - The article discusses the broader context of Kunshan's foreign trade, with the city achieving a record import and export value of 186.87 billion yuan in the first quarter, a 5.9% increase [1][4] - Kunshan has attracted over 10,000 foreign projects from 80 countries, highlighting its open economy and favorable business environment [4] - The local government is actively supporting enterprises in exploring new markets, particularly along the Belt and Road Initiative [8]