每年年底，北美最大的婴童用品展ABC Kids Expo都会发布下一年度的行业趋势，被视为欧美婴童市场的重要参考。今年的2026趋势报告已经公布，对国内 做外贸、跨境、电商OEM/ODM的婴童企业来说，非常值得提前关注。以下为提炼的最值得重点关注的五大行业发展趋势。 Japandi 风格结合了日式与北欧的设计语言，以柔和、自然、木质感为核心特征，深受欧美父母喜爱。2026 年，这种风格仍将主导婴儿家具、收纳用品、婴 房整体布置以及木质玩具等品类。对于做家具、木制品和家居类产品的企业来说，这是一个持续可深耕的方向。 欧美父母正在重新爱上"奶奶风"。碎花、柔软纹理、温暖色调以及复古婴房布置等元素，将在2026年成为婴童纺织品、床品、家居装饰和婴童家具的主流视 觉方向。对于做布艺、床品和家居类产品的工厂来说，这波趋势非常值得提前布局。 北极熊、小动物等"软萌陪伴型"角色将继续成为欧美婴童用品的热门视觉元素。它们非常适合应用在毛绒玩具、安抚玩具、婴房摆件和婴童礼盒等产品中。 如果企业具备原创角色开发能力，这类"治愈系"形象往往更容易在市场中脱颖而出。 以超人为代表的经典超级英雄符号正在重新流行，尤其是披风等标志性元素 ...

2025年岁末，中央经济工作会议在北京举行。会议总结2025年经济工作，分析当前经济形势，部署2026年 经济工作。今年是"十五五"开局之年，如何确保"十五五"开好局起好步？如何做好经济工作五个"关键着力 点"？聚焦舆论关注的重点问题，央广网约请相关领域专家深入解读中央经济工作会议。 国绕做强国内大循环 拓展内需增长新空间 大力提振消费 制定实施城乡居民增收计划, 促进高质量充分就业 扩大优质商品和服务供给,大力 发展消费新业态新模式新场景 2025年 我国内需总体保持稳健 前三季度内需 对经济增长贡献率 达到71% m 2025年社会消费品 零售总额有望突破 50万亿元 >> 今年经济工作八项重点任务之首: "坚持内需主导，建设强大国内市场" 万亿级消费领域 老年用品 知 能 同 联 与 在 在 千亿级消费热点 婴童用品 知此容哉立口 000 目 ■ HK 户外用品 消费电子 宠物食品用品 潮玩 有效释放消费需求潜力， 持续清理不合理限制措施 打造"购在中国"品牌,释放 入境消费巨大增量空间 扩大有效投资 提高养老、托育、医疗等民生类投资比重 ● 8 有效发挥政府投资带动作用 用好中央预算内投资、超长期特别 ...

| 序 | 标称商 | | 标称产品批号或生 | | | 所属电商 | 样品来 | | --- | --- | --- | --- | --- | --- | --- | --- | | 标称产品名称 号 | 标 | 标称规格型号 | 产日期 | 标称生产企业名称 | 销售单位名称 | 平台 | 源 | | | | farska 长120cm,宽60cm, | | 宁波和氏贝婴童用品 | | | | | 1 爱克令床垫 | | 厚6cm | - | 有限公司 | 苏州胜滕达自动化科技有限公司 | - | 实体店 | | 2 婴儿床垫 | - | 云眸， | - | 上海五虎婴童用品有 | 苏州胜滕达自动化科技有限公司 | - | 实体店 | | | | 60×120×7cm | | 限公司 | | | | | ZZ71莱斯维斯婴儿床 3 | - | BC2404522 | 2025/4/20 | 杭州白贝壳实业股份 | 相城元和蓓蓓童服装店 | - | 实体店 | | 垫 | | | | 有限公司 | | | | | 4 婴儿床垫 | - | FD302-Z | 2024/9/18 | 好孩子儿童用品有限 | ...

Policy Overview - The "Implementation Plan" aims to enhance the adaptability of consumer goods supply and demand, targeting the formation of three trillion-level consumption sectors and ten hundred-billion-level consumption hotspots by 2027[6]. - The plan emphasizes a shift from broad-based consumption policies to a focus on quality supply that meets diverse consumer needs, aiming for structural optimization in supply-demand matching[3]. Key Objectives - By 2027, the consumer goods supply structure is expected to be significantly optimized, with specific focus on sectors such as elderly products, smart connected vehicles, and consumer electronics[6]. - The plan outlines five key tasks and nineteen specific initiatives, including accelerating new technology applications and expanding the supply of unique and innovative products[12]. Market Impact - The plan is projected to activate consumption potential through supply-side reforms, addressing mismatches where consumers want to buy but cannot find suitable products[6]. - The expected contribution of consumption to economic growth is set to increase steadily, with a goal of achieving a high-quality development pattern by 2030[6]. Industry Focus - Key consumption hotspots include baby products, smart wearables, cosmetics, fitness equipment, outdoor goods, pet supplies, and cultural fashion items[6]. - The plan encourages industries to focus on precise demand matching, technological empowerment, and the integration of consumption scenarios to maximize policy benefits[14]. Financial Support - The plan highlights the importance of financial support and aims to enhance the adaptability and convenience of consumer finance services, with a focus on promoting consumption through subsidies and incentives[18]. - The "old-for-new" subsidy policies are expected to continue into 2026, with an emphasis on targeted and expanded coverage[18].

天眼查App显示，近日，中山市宝驾护航婴童用品有限公司成立，注册资本10万人民币，经营范围为一 般项目：母婴用品销售；家居用品销售；日用品批发；日用品销售；玩具销售；家用电器销售；电子产 品销售；日用百货销售；日用产品修理；服装服饰批发；服装服饰零售；鞋帽批发；鞋帽零售；箱包销 售；食用农产品批发；食用农产品零售；第一类医疗器械销售；供应链管理服务；专业保洁、清洗、消 毒服务；食品销售（仅销售预包装食品）；食品互联网销售（仅销售预包装食品）。该业务已在粤商通 APP完成实名认证或电子签名。 ...

Core Insights - The Chinese government has introduced an implementation plan to enhance the adaptability of consumer goods supply and demand, aiming for significant optimization of the supply structure by 2027, with the goal of creating three trillion-level consumption sectors and ten hundred-billion-level consumption hotspots [1][3]. Group 1: Consumption Trends and Market Potential - The development goals are based on a comprehensive assessment of current consumption trends, industrial foundations, and technological changes, focusing on both "stock optimization" and "incremental creation" [3]. - The elderly care market is projected to grow from 2.6 trillion yuan in 2014 to 5.4 trillion yuan by 2024, with a compound annual growth rate of 7.3%, highlighting its potential as a core driver of the silver economy [3][4]. Group 2: Key Consumption Sectors - The three trillion-level consumption sectors identified are elderly products, smart connected vehicles, and consumer electronics, which are seen as high-potential areas for growth [3][4]. - The ten hundred-billion-level consumption hotspots include diverse categories such as baby products, smart wearables, cosmetics, fitness equipment, outdoor products, pet supplies, civilian drones, trendy toys, jewelry, and national trend clothing, reflecting a vibrant and diversified market [4]. Group 3: Strategic Development Approach - The government plans to adopt a multi-faceted and layered approach to continuously cultivate and expand various consumption hotspots, enhancing the resilience and vitality of the domestic consumption market [4].

Core Viewpoint - The implementation plan aims to enhance the adaptability of supply and demand in the consumer goods sector to address pain points in consumption [1][2] Group 1: Goals and Targets - The plan sets a target to cultivate three trillion-level consumption sectors and ten hundred-billion-level consumption hotspots by 2027 [2] - The three trillion-level sectors include elderly products, smart connected vehicles, and consumer electronics [2] - The ten hundred-billion-level hotspots focus on specific categories such as baby products, smart wearable devices, cosmetics, fitness equipment, outdoor products, pet food, civilian drones, trendy toys, jewelry, and national trend clothing [2] Group 2: Targeted Consumer Groups - For the young demographic, the plan emphasizes "individual expression" and "fashion leadership," supporting the development of culturally rich and fashionable products like national trend clothing and designer collaborations [2][3] - In addressing the needs of infants and students, the plan promotes the integration of traditional toys and stationery with smart technology, aiming for products that facilitate personalized interaction and learning [3] - For the elderly, the focus is on practical convenience and quality of life, with plans to enhance the development of products like elderly care robots, suitable clothing, and easy-to-swallow foods [3] Group 3: Market Dynamics - The plan anticipates the creation of a new consumption market worth trillions in key sectors by 2027, driven by both "stock optimization" and "incremental creation" [3] - Stock optimization refers to the growing popularity of culturally significant domestic products, while incremental creation involves developing new products and services for emerging demographics and scenarios [3] Group 4: Economic Impact - The multi-faceted approach is expected to significantly enhance the resilience and vitality of the domestic consumer market, providing solid support for the construction of a new development pattern [4] - The goal is to achieve a dynamic balance of supply and demand at a higher level within approximately five years, allowing consumers to enjoy higher quality products and services [4]

Core Viewpoint - The article emphasizes the importance of expanding domestic demand as a strategic foundation during the "14th Five-Year Plan" period, focusing on boosting consumer spending and effective investment to counter external uncertainties and enhance economic growth [2][13]. Summary by Sections 1. Boosting Consumer Spending - Current Situation: China's consumer spending rate lags behind developed countries by 10-30 percentage points, particularly in service consumption [2]. - Short-term Measures: Focus on optimizing supply, innovating consumption scenarios, and removing unreasonable restrictions in the consumption sector [2]. - Long-term Goals: Enhance residents' income and consumption capacity, ensuring that income growth aligns with economic growth and labor productivity [2][13]. 2. Expanding Effective Investment - Infrastructure Investment: Maintain a moderate growth in infrastructure investment while avoiding excessive expansion [3]. - Investment Focus: Target major projects in urban renewal, strategic transportation corridors, new energy systems, and significant water conservancy projects, as well as investments in consumer-related sectors [3][13]. - Support Measures: Reform the investment and financing system, utilize new policy financial tools, and improve the pricing mechanisms in transportation and energy sectors to enhance investment returns [3][13]. 3. Recent Policy Developments - Consumption Policy: The Ministry of Industry and Information Technology released a plan to enhance the adaptability of supply and demand in consumer goods, aiming to establish three trillion-level consumption sectors and ten hundred-billion-level consumption hotspots by 2027 [4][11]. - Industry Meetings: The People's Bank of China held a meeting to combat speculative trading in virtual currencies, and the Ministry of Industry and Information Technology discussed regulations in the battery industry [4][11]. 4. National Development Goals - The article outlines the goal of achieving a high-quality development pattern where supply and consumption interact positively by 2030, with a gradual increase in consumption's contribution to economic growth [11][12]. - Specific sectors identified for growth include elderly products, smart connected vehicles, and consumer electronics, with a focus on addressing the needs of an aging population [12][13].

Group 1 - The core viewpoint of the article emphasizes the implementation plan by six departments to enhance the adaptability of supply and demand in consumer goods, aiming for significant structural optimization by 2027 and a high-quality development pattern by 2030 [1][2] - The plan sets two main goals: to create three trillion-level consumption sectors and ten hundred-billion-level consumption hotspots by 2027, and to establish a mutually reinforcing interaction between supply and demand by 2030 [1][2] - The current consumer market in China is experiencing accelerated upgrades and faster segmentation, with diverse demands for personalized, high-quality, intelligent, and green products, while facing structural contradictions due to oversupply of homogeneous and low-end products [1] Group 2 - The plan focuses on the "silver economy" and children's products, targeting the growing elderly population and increasing birth rates as significant growth opportunities [2] - Key areas highlighted in the plan include smart connected vehicles, consumer electronics, smart wearables, and civilian drones, aligning with the development direction of new productive forces [2] - Cultural elements are integrated into products, with an emphasis on transforming traditional aesthetics and heritage skills into marketable goods, aiming to boost consumer confidence and drive consumption through cultural identity [2][3]

Core Insights - The Chinese government has introduced a plan to enhance the adaptability of supply and demand in consumer goods, aiming to create three trillion-level consumption sectors and ten hundred-billion-level consumption hotspots by 2027, with a focus on high-quality development by 2030 [1] Group 1: Development Goals - By 2027, China aims to establish three trillion-level consumption sectors and ten hundred-billion-level consumption hotspots [1] - By 2030, the goal is to achieve a high-quality development pattern where supply and consumption interact positively, with a steady increase in consumption's contribution to economic growth [1] Group 2: Key Consumption Areas - The three trillion-level consumption sectors include elderly products, smart connected vehicles, and consumer electronics [1] - The ten hundred-billion-level consumption hotspots cover categories closely related to daily life, such as baby products, smart wearables, cosmetics, fitness equipment, outdoor products, pet food, civilian drones, trendy toys, jewelry, and national fashion apparel [1] Group 3: Current Market Trends - In the first ten months of this year, the trade-in policy for consumer goods has generated over 2.4 trillion yuan in sales, benefiting more than 360 million people [3] - Retail sales of home appliances, furniture, and communication equipment have seen approximately 20% year-on-year growth, maintaining a rapid growth rate [3] Group 4: Regulatory and Standardization Efforts - The State Administration for Market Regulation has released 22 national standards related to energy and water consumption for daily consumer goods, enhancing the supply of quality products to meet consumer demand [3] - The plan emphasizes the development of energy-efficient and environmentally friendly products suitable for rural areas, including efficient range hoods, gas stoves, water heaters, and bathroom products [3][4]