近日，多家银行围绕电商"6·18"消费节点，提供多重福利精准对接用户需求。比如，针对消费者购买家 电、电子产品等，银行推出随机减免、信用卡积分抵用现金活动，加快释放居民消费潜能。 在低利率、以旧换新、国补满减等利好政策的加持下，金融机构拓宽多元服务场景，加力提振消费扩大 内需。上海金融与法律研究院研究员杨海平认为，对于商业银行而言，拓展服务场景可以实现批量获 客，如果应用得当，可以降低银行的运营成本，并有利于银行扩大品牌影响力。 信用卡是促消费利器，今年电商"6·18"期间，部分银行与电商支付平台联动，用户在手机、家装等品类 参与活动，享受折扣、满减等优惠。江苏银行相关负责人表示，该行大力推广信用卡支付和分期服务， 结合传统节假日、各大消费节点，联合各大电商、实体商户开展信用卡支付、分期优惠营销活动，让消 费者在享受便利支付的同时，轻松买、舒心用。 消费金融行业发挥银行"补位"的作用，积极下沉服务，满足新市民消费升级需求。招联金融、兴业消费 金融等持牌消费金融机构创新消费信贷，抓住电商"6·18"机遇，围绕新市民消费场景提供信贷服务。兴 业消费金融相关负责人表示，该公司把活力贷、随兴享等消费信贷嵌入更加具象的 ...

Core Insights - The central viewpoint emphasizes the importance of enhancing service consumption to drive economic growth, particularly focusing on the income of the middle and low-income groups [1] Group 1: Service Consumption Development - Service consumption is defined as non-goods consumption that meets individual needs, encompassing various sectors such as dining, transportation, entertainment, education, and healthcare [1] - The development of service consumption is seen as a new growth point for the economy, improving employment and income distribution [1] Group 2: Targeting Specific Consumer Groups - Consumption finance companies are focusing on new urban residents, who represent a significant consumer base with evolving demands in housing, education, and healthcare [2] - By innovating service models and customizing financial products, these companies aim to meet the specific consumption needs of new urban residents [2][3] Group 3: Product Innovation and Service Upgrades - Companies like Xingye Consumer Finance are developing tailored financial products for high-frequency consumption scenarios, such as education and healthcare, to facilitate easier access to financial support [2][3] - Collaborative marketing and interest subsidies with merchants are strategies employed to lower consumption barriers for new urban residents [3] Group 4: Policy and Financial Technology - The National Financial Regulatory Authority has mandated financial institutions to enhance their product offerings to support service consumption and new consumption patterns [4][5] - Financial technology innovation is crucial for improving the quality and efficiency of consumption finance, with a focus on digital, green, and intelligent consumption scenarios [5] Group 5: Differentiated Technological Strategies - Various consumer finance companies are implementing unique technological innovations to address the credit challenges faced by underserved consumer groups [6] - The integration of emotional design principles into AI products aims to create a more empathetic and engaging customer experience [6][7] Group 6: Recommendations for Improvement - Experts suggest that to achieve a "warm" upgrade in consumption finance, companies should leverage big data and AI to understand consumer emotional needs better [7] - Optimizing intelligent interaction systems and establishing dynamic service mechanisms are recommended to enhance the overall consumer experience [7]