Core Viewpoint - Bull Electric, known for its power strips, is facing significant challenges in both its traditional and new energy businesses, leading to its first half-year performance decline in five years, with a 2.60% drop in revenue and an 8% drop in net profit [12][14][16]. Business Performance - Bull Electric's revenue for the first half of the year was 8.168 billion yuan, a decrease of 2.60% year-on-year, while the net profit attributable to shareholders was 2.060 billion yuan, down 8% year-on-year [12][14]. - The company's core businesses, including electrical connections and smart electrical lighting, reported declines in revenue, with electrical connections down 5.37% to 3.662 billion yuan and smart electrical lighting down 2.78% to 4.094 billion yuan [11][12]. New Energy Sector - Despite a 33.52% year-on-year increase in revenue from the new energy sector, which amounted to 386 million yuan, this growth is insufficient to offset declines in core business areas [12][14]. - Users have reported quality issues with Bull Electric's new energy products, including charging anomalies and poor after-sales service, leading to dissatisfaction and complaints [3][5][8]. Management Actions - Following the disappointing performance, Vice Chairman Ruan Xueping announced a plan to reduce his holdings by up to 3617.18 million shares, valued at over 1.6 billion yuan, raising concerns about management's confidence in the company's future [14][16]. - The announcement of significant share reductions by a key executive has led to skepticism among investors regarding the company's outlook [16]. Competitive Landscape - Bull Electric's traditional power strip business has been adversely affected by competition from Xiaomi, which introduced a more appealing and lower-priced product, prompting Bull Electric to diversify into new areas [9][10][11].

从用户们的反馈来看，公牛电器新能源产品的口碑似乎并不太好。一位用户向《BUG》栏目表示，他 于今年3月购买了公牛充电枪，使用没几个月就发现汽车的充电口有明显灼烧的痕迹。他前往4S店检测 后，4S店工作人员称车辆的充电口没有质量问题，灼烧的原因应该是公牛充电枪的问题，但更换充电 口配件需要2000多元。 在联系公牛电器售后后，一位公牛电器售后技术人员称需要用户自己先垫付费用，后续公司会进行理 赔。但让他气愤的是，他将4S店的维修报告单和发票都发送给公牛电器售后之后，对方却一拖再拖， 并拒绝赔付。他认为，公牛电器相关工作人员存在诱导垫付行为，导致自己出现资金损失。 《BUG》栏目在黑猫投诉【下载黑猫投诉客户端】上发现，针对公牛电器新能源产品的投诉不在少 数，有的随车充在使用半年后出现过温断电的问题；还有的充电桩使用一个月就出现了充电异常断充现 象；还有用户购买了两个充电桩连续出现故障，一个烧坏了，还有一个充不进电。 多年前与小米的一战，让以插线板起家的公牛电器意识到危机，开启了多元化之路。 近年来，公牛电器还将业务触角延伸至 新能源 领域，推出了 充电桩 、随车充等产品。不过多位用户投 诉称，公牛电器的充电桩频繁 ...

Core Viewpoint - Bull Electric, known for its power strips, is facing significant challenges as it diversifies into the new energy sector, with recent complaints about product quality and service impacting its performance [2][10]. Business Performance - Bull Electric's revenue for the first half of the year decreased by 2.60% year-on-year, with net profit down by 8%, marking the first negative growth in its mid-year performance in five years [10][14]. - The company's core business segments, including electrical connections and smart electrical lighting, have also reported declines in revenue, with electrical connections down by 5.37% to 36.62 billion yuan and smart electrical lighting down by 2.78% to 40.94 billion yuan [8][9]. New Energy Sector - Despite a 33.52% year-on-year increase in revenue from new energy products, which amounted to 3.86 billion yuan, the overall contribution remains limited due to the small revenue base [10][11]. Product Quality Issues - Users have reported multiple quality issues with Bull Electric's new energy products, including charging abnormalities and service delays, leading to dissatisfaction and complaints [3][5][6]. - Specific complaints include a user experiencing damage to their vehicle's charging port attributed to a Bull Electric charging gun, with inadequate support from customer service [3][5]. Management Actions - Following the disappointing performance, Bull Electric's vice chairman, Ruan Xueping, announced a plan to sell up to 36.17 million shares, valued at over 1.6 billion yuan, raising concerns about management's confidence in the company's future [11][13].