Core Viewpoint - The article emphasizes the deep connection between the Chinese beauty brand Chando and the Himalayas, highlighting the brand's commitment to sustainability and biodiversity conservation through its "Himalayan Biodiversity Protection Project" launched in 2025 [4][11]. Group 1: Brand Development and Strategy - Chando's relationship with the Himalayas began with its exploration of "Eastern beauty," which has now become an integral part of its brand DNA [5]. - In 2010, Chando showcased its "Snowy Region Series" at the Shanghai Expo, marking the brand's strategic direction towards utilizing Himalayan resources [6]. - The brand has continuously explored the skincare potential of rare plants from the Himalayas, such as snow lotus and snow ginseng, transforming these natural gifts into effective products [6][10]. Group 2: Environmental and Community Initiatives - Since 2016, Chando has partnered with the China Environmental Protection Foundation to launch the "Chando Himalayan Environmental Protection Fund," successfully restoring 666,000 square meters of grassland and generating nearly 795,000 yuan in economic benefits for local communities [9]. - In 2018, Chando signed a cooperation agreement with the Linzhi municipal government to establish a comprehensive project that includes a research center and a public plant garden, marking a shift towards protective development of wild resources [9][10]. - The brand's initiatives have evolved from resource extraction to protective development, ensuring the preservation of the Himalayan ecosystem [9][10]. Group 3: Scientific and Educational Efforts - Chando's Himalayan Science Popularization Micro-Exhibition Hall serves as a bridge connecting the public with the ecological value of Himalayan resources [12]. - A biodiversity survey conducted at Sejila Mountain allowed participants to experience the richness and fragility of the Himalayan ecosystem firsthand, contributing to a shared understanding of ecological protection [14]. - The establishment of Chando's beauty space in Zhashigang village not only provides beauty services but also creates job opportunities and supports local education initiatives [15]. Group 4: Corporate Responsibility and Future Vision - Chando's journey in the Himalayas exemplifies a company's progression from economic responsibility to charitable responsibility, reflecting a commitment to ethical practices and community engagement [20]. - The brand's unique approach to sustainability positions it as a model for the beauty industry, demonstrating that commercial and social values can mutually reinforce each other [23]. - Chando's upcoming biodiversity protection project signifies a long-term commitment to enhancing the resilience of the Himalayan ecosystem through scientific protection and community empowerment [24][25].

Core Viewpoint - The outdoor brand Arc'teryx faced significant backlash for hosting a large-scale fireworks show in the environmentally sensitive Himalayan region, raising questions about the brand's commitment to nature and sustainability [3][4][6]. Group 1: Event Overview - The fireworks event, a collaboration between Arc'teryx and artist Cai Guoqiang, was intended to elevate the brand's artistic spirit but resulted in widespread criticism regarding environmental impact [3][4]. - Following the event, both Arc'teryx and Cai Guoqiang issued apologies, and the incident prompted official investigations, leading to a significant drop in the market value of related company Anta Sports, which lost 7.7 billion in market capitalization [4][10]. Group 2: Environmental Concerns - The Himalayan ecosystem is fragile, with slow soil recovery and sensitivity to noise and chemical pollutants, making the fireworks display particularly damaging [7][9]. - Despite claims of using eco-friendly materials and obtaining necessary approvals, public skepticism remained regarding the effectiveness and scientific evaluation of these measures [9][10]. Group 3: Brand Image and Public Expectations - Arc'teryx's actions contradicted its established brand values of high performance and respect for nature, leading to public outrage over perceived hypocrisy [10][11]. - The incident highlighted the growing public expectation for brands to act as responsible citizens, not just providers of products and services [6][10]. Group 4: Lessons for Other Brands - The event serves as a cautionary tale for beauty brands, emphasizing the importance of aligning brand values with actual practices and avoiding actions that could harm the environment [11][12]. - Brands should carefully consider the potential offensive nature of their marketing strategies and ensure that public discussions around their actions are constructive rather than damaging [12][13]. - Effective crisis response is crucial, with brands needing to develop comprehensive plans that include sincere apologies and transparent action plans following any missteps [13][14]. Group 5: Sustainable Practices in the Industry - Companies like Naturals have successfully integrated sustainability into their business models, demonstrating long-term commitment to environmental stewardship through initiatives like the "Himalayan Environmental Protection Fund" [16][19]. - Other brands, such as L'Oréal and L'Occitane, have implemented sustainable practices across their operations, focusing on biodiversity and environmental impact assessments [22][23].