Group 1 - The core activity involves the distribution of "Caiyun E-commerce Coupons" aimed at promoting Yunnan products, offering discounts of up to 50 on purchases over 300 [2] - The coupons are available for daily issuance, valid for the same day, with a limit of three coupons per individual across different tiers during the entire campaign [2] - The campaign focuses on Yunnan mushrooms and has expanded its product offerings to include various local specialties, enhancing consumer access to regional goods at affordable prices [2] Group 2 - The initiative has resulted in significant exposure, with over 500 million views, leading to an influx of new merchants and increased online sales channels [2] - Specific success stories include merchants transitioning from physical markets to online platforms, significantly increasing their customer base and sales [2] - The company plans to continue leveraging such coupon activities to drive growth in Gross Merchandise Value (GMV) and fan engagement for Yunnan merchants, contributing to rural revitalization efforts [3]

Core Viewpoint - Fangjiapuzi is establishing a new benchmark for high-quality development in the Chinese health supplement industry by leveraging a high-quality supply chain to create an efficient collaborative system from source to end consumer [1] Group 1: Supply Chain Management - The foundation of high-quality health supplements lies in stringent control of raw materials from the source, with Fangjiapuzi establishing 29 high-quality raw material bases across China [2] - The company employs a rigorous supplier selection mechanism, evaluating suppliers based on production qualifications, planting environments, and product testing reports to ensure high standards are met [2] Group 2: Transparency and Consumer Trust - Fangjiapuzi has developed a full-chain raw material traceability system, allowing consumers to access product origin information and testing reports by scanning a QR code, enhancing consumer trust [3] Group 3: Production Innovation - The company has invested heavily in a modern industrial park, integrating traditional craftsmanship with modern technology to enhance product quality and efficiency [4] - Fangjiapuzi implements international quality standards and smart management throughout the production process, ensuring high nutritional value and safety of products [4] Group 4: Logistics and Distribution - Fangjiapuzi has built a comprehensive logistics and warehousing system, including cold chain and dry goods distribution, supported by an intelligent inventory management system for real-time monitoring [5][6] - The company collaborates with a nationwide logistics network to provide fast and safe delivery services, integrating online and offline channels to reach consumers effectively [6] Group 5: Brand Legacy and Market Position - As a century-old brand, Fangjiapuzi adheres to the principle of honesty and quality, earning numerous accolades such as "Chinese Time-honored Brand" and "National High-tech Enterprise" [7] - The company has maintained a leading position in the e-commerce sector, ranking first in sales of health supplements on JD.com for seven consecutive years, serving over 20 million families [7] Group 6: Future Outlook - Fangjiapuzi aims to continue leveraging its high-quality supply chain and craftsmanship to integrate modern technology and advanced management concepts, promoting Chinese health supplements on a global stage [7]