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不到两千买茅台?618酒水集体大降价
Core Viewpoint - The significant price reductions in alcoholic beverages during the 618 shopping festival are attributed to increased competition among e-commerce platforms and substantial subsidy investments in the liquor category [3][4]. Group 1: Price Reductions - Major liquor brands, including Moutai and Jian Nan Chun, have seen their prices drop significantly, with Moutai available for around 1900 yuan and Jian Nan Chun for 369 yuan [1][3]. - Beer prices have also decreased, with brands like Snow Beer and Budweiser priced under 4 yuan [2]. Group 2: E-commerce Competition - The competition among leading e-commerce platforms has intensified, leading to increased subsidies for liquor products, with some brands offering official subsidies of up to 10% [3][4]. - The 618 shopping festival has expanded its subsidy coverage to the liquor sector, further driving down online prices [3]. Group 3: Consumption Trends - The summer season typically sees a decline in liquor consumption, contributing to lower market prices [3]. - Beer consumption has shifted from on-premise channels like restaurants to off-premise channels, prompting beer companies to focus on flash sales and delivery services [5][6]. - Non-on-premise beer is generally cheaper, and with additional subsidies during the 618 festival, prices are expected to decrease further [6][7].