Group 1 - The Harbin Ice and Snow World, established in 1999, is set to expand to approximately 200,000 square meters by 2026, significantly larger than local school playgrounds [1] - In the winter season from 2024 to 2025, the park received over 350,000 visitors in just 68 days, averaging more than 50,000 visitors per day [1] - The park features various ice sculptures and attractions, utilizing over 400,000 cubic meters of ice, making it a must-visit destination in Northeast China during winter [1] Group 2 - Jilin Province boasts 45 ski resorts, with the most popular being Beidahu Ski Resort, which is a national scenic area featuring 40 ski trails totaling 72 kilometers in length [2] - The total area of the ski trails is approximately 239 hectares, with snow depth capable of exceeding knee height, known for its "powder snow" quality [2] - A traditional dessert called "Xueyi Dou Sha," also known as "Snow Cotton Dou Sha," is a renowned Northeast delicacy with over 400 years of history, made from eggs, flour, sugar, and red bean paste [2]

Core Insights - The "New Min Market" in Changchun, held from August 9 to 10, features 54 stalls from 30 time-honored brands, 12 intangible cultural heritage techniques, and local specialties, creating a vibrant cultural landmark for the city [1][14] - The event aims to promote local heritage and culture while enhancing consumer engagement through discounts and convenient services [12][14] Group 1: Old Brands and Local Specialties - The market showcases well-known local brands such as Dongfahe, which has a history of 139 years, offering discounts of nearly 20% on products to attract visitors [4][8] - Other local brands like Zhendifeng also participate, emphasizing traditional flavors and recipes passed down through generations [6][8] Group 2: Intangible Cultural Heritage - The market features 12 intangible cultural heritage techniques, allowing visitors to witness traditional crafts and engage with artisans [10] - Artisans like Dong Tianrang, who creates sugar figurines, aim to educate the public about cultural heritage through interactive demonstrations [10] Group 3: Consumer Engagement and Services - The event distributed 24,000 consumer vouchers, enhancing the shopping experience and encouraging spending among visitors [13] - Services such as on-site ordering with home delivery for local specialties were introduced to improve convenience for shoppers [12][13] Group 4: Cultural and Economic Impact - The "New Min Market" is part of a broader initiative to revitalize the old street area, combining commerce, culture, and tourism to stimulate local economic growth [14] - The market not only preserves historical memory but also integrates modern consumer experiences, showcasing the city's cultural richness [14]