Core Perspective - The event "National Goods Trend · Everlasting New" is the first large-scale cultural festival in Xi'an, showcasing traditional brands and products from various provinces, aimed at revitalizing the old brand market and enhancing consumer enthusiasm [1][3]. Group 1: Event Overview - The event will take place from September 19 to 21 at the Xi'an Datang West Market, organized by the Xi'an Municipal Bureau of Commerce [1]. - It aims to integrate commercial exhibitions, cultural experiences, and tourism development, highlighting Xi'an's historical and cultural significance as a key city along the Belt and Road [3]. Group 2: Participating Brands and Products - The festival will feature over a dozen provinces' old brands and specialty products, covering various sectors such as food, traditional crafts, healthcare, and clothing [3]. - Notable brands include Beijing Daoxiangcun, Quanjude, Wuyutai, and regional specialties like Chongqing Qiaotou Hotpot and Henan Liu Laoweng Chicken Inner Gold Jiao Mo [3]. Group 3: Experience and Activities - The event will create four immersive experience scenarios centered around "eating, traveling, shopping, and entertainment," engaging multiple senses [4]. - Attendees can enjoy a blend of shopping, cultural experiences, and performances, transforming the commercial space into a cultural theater [4]. - Activities include hands-on experiences with intangible cultural heritage crafts, live music performances, and interactive cultural showcases [4].

Core Insights - The "New Min Market" in Changchun, held from August 9 to 10, features 54 stalls from 30 time-honored brands, 12 intangible cultural heritage techniques, and local specialties, creating a vibrant cultural landmark for the city [1][14] - The event aims to promote local heritage and culture while enhancing consumer engagement through discounts and convenient services [12][14] Group 1: Old Brands and Local Specialties - The market showcases well-known local brands such as Dongfahe, which has a history of 139 years, offering discounts of nearly 20% on products to attract visitors [4][8] - Other local brands like Zhendifeng also participate, emphasizing traditional flavors and recipes passed down through generations [6][8] Group 2: Intangible Cultural Heritage - The market features 12 intangible cultural heritage techniques, allowing visitors to witness traditional crafts and engage with artisans [10] - Artisans like Dong Tianrang, who creates sugar figurines, aim to educate the public about cultural heritage through interactive demonstrations [10] Group 3: Consumer Engagement and Services - The event distributed 24,000 consumer vouchers, enhancing the shopping experience and encouraging spending among visitors [13] - Services such as on-site ordering with home delivery for local specialties were introduced to improve convenience for shoppers [12][13] Group 4: Cultural and Economic Impact - The "New Min Market" is part of a broader initiative to revitalize the old street area, combining commerce, culture, and tourism to stimulate local economic growth [14] - The market not only preserves historical memory but also integrates modern consumer experiences, showcasing the city's cultural richness [14]

白冰介绍一得阁历史。 留学生在一得阁参观后留影。 本文配图均由受访者提供 今年6月，亚洲基础设施投资银行第十届理事会年会在北京召开。会场一角，几位外宾在工作人员 的指导下，蘸着一得阁特制的金色墨汁，在红色宣纸上写下一个"福"字。笔墨之间，是对中华文化的好 奇与喜爱。 创始于1865年的一得阁，今年正逢品牌创立160周年。2006年获评"中华老字号"，2014年其墨汁制 作技艺被列入"国家级非物质文化遗产代表性项目目录"。一份份亮眼的业绩背后，映出一个老字号的底 蕴与魅力。 近日，笔者走进位于北京市西城区南新华街25号的一得阁。这个百年老字号，用生命守护一张不能 丢的墨方，用坚守传承一份优质的墨品，用创新弘扬一缕墨香。在笔墨纸砚的千年历史中，焕发着新的 生命力。 用生命守护墨方 留学生在体验一得阁文化产品。 一得阁博物馆。 来到一得阁三层展厅的展示墙前，一段发生在战火年代的真实故事引得笔者驻足。这家已有160年 历史的老字号，曾在民族危亡的岁月里，经历过一场生死考验。 1937年7月7日，卢沟桥事变爆发，北平沦陷，交通中断。一得阁在郑州的分厂被炮火摧毁，北平总 店也危在旦夕。铺子里人心浮动，有人提议暂时停业避祸 ...

Group 1 - The Austrian National Library has launched an 8-month exhibition titled "Centenary Images," showcasing photographs of Austria from 1925 to 2025, highlighting significant historical moments, daily life, and the library's evolution over a century [1] - Vienna is home to various historic shops, including a stationery store dating back to 1845 and a confectionery established in 1936, which contribute to the city's cultural heritage [1] - The Austrian National Library, founded in the early 18th century, is recognized as one of the most beautiful Baroque libraries in the world, making it a significant tourist attraction beyond its exhibitions [1] Group 2 - Many historic shops in Vienna are facing survival challenges due to rising rents, labor shortages, and lack of successors, threatening their cultural significance [2] - Photographers Philipp Graf and Martin Frey have documented over 500 historic shops since 2009, creating a cultural project to raise awareness of Vienna's changing urban landscape through photographs, documentaries, and exhibitions [2] - The Karl Göbel hardware store, established nearly 140 years ago, exemplifies the legacy of historic shops, providing a unique shopping experience and professional advice to customers [2][3] Group 3 - The hardware store serves as a vital community hub, attracting both local residents and visitors, emphasizing the importance of personal service over online shopping [3] - Historic shops not only shape the city's image but also serve as essential conveniences and social gathering places, enhancing community identity [3]