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“新民市集”解锁文化消费新体验
Sou Hu Cai Jing· 2025-08-10 13:14
Core Insights - The "New Min Market" in Changchun, held from August 9 to 10, features 54 stalls from 30 time-honored brands, 12 intangible cultural heritage techniques, and local specialties, creating a vibrant cultural landmark for the city [1][14] - The event aims to promote local heritage and culture while enhancing consumer engagement through discounts and convenient services [12][14] Group 1: Old Brands and Local Specialties - The market showcases well-known local brands such as Dongfahe, which has a history of 139 years, offering discounts of nearly 20% on products to attract visitors [4][8] - Other local brands like Zhendifeng also participate, emphasizing traditional flavors and recipes passed down through generations [6][8] Group 2: Intangible Cultural Heritage - The market features 12 intangible cultural heritage techniques, allowing visitors to witness traditional crafts and engage with artisans [10] - Artisans like Dong Tianrang, who creates sugar figurines, aim to educate the public about cultural heritage through interactive demonstrations [10] Group 3: Consumer Engagement and Services - The event distributed 24,000 consumer vouchers, enhancing the shopping experience and encouraging spending among visitors [13] - Services such as on-site ordering with home delivery for local specialties were introduced to improve convenience for shoppers [12][13] Group 4: Cultural and Economic Impact - The "New Min Market" is part of a broader initiative to revitalize the old street area, combining commerce, culture, and tourism to stimulate local economic growth [14] - The market not only preserves historical memory but also integrates modern consumer experiences, showcasing the city's cultural richness [14]
“老字号”,维也纳城市文化的一部分
Ren Min Ri Bao· 2025-06-04 21:56
Group 1 - The Austrian National Library has launched an 8-month exhibition titled "Centenary Images," showcasing photographs of Austria from 1925 to 2025, highlighting significant historical moments, daily life, and the library's evolution over a century [1] - Vienna is home to various historic shops, including a stationery store dating back to 1845 and a confectionery established in 1936, which contribute to the city's cultural heritage [1] - The Austrian National Library, founded in the early 18th century, is recognized as one of the most beautiful Baroque libraries in the world, making it a significant tourist attraction beyond its exhibitions [1] Group 2 - Many historic shops in Vienna are facing survival challenges due to rising rents, labor shortages, and lack of successors, threatening their cultural significance [2] - Photographers Philipp Graf and Martin Frey have documented over 500 historic shops since 2009, creating a cultural project to raise awareness of Vienna's changing urban landscape through photographs, documentaries, and exhibitions [2] - The Karl Göbel hardware store, established nearly 140 years ago, exemplifies the legacy of historic shops, providing a unique shopping experience and professional advice to customers [2][3] Group 3 - The hardware store serves as a vital community hub, attracting both local residents and visitors, emphasizing the importance of personal service over online shopping [3] - Historic shops not only shape the city's image but also serve as essential conveniences and social gathering places, enhancing community identity [3]