Group 1 - Wuliangye will launch a "Shareholder Discount Wine Purchase Activity" from February 2 to February 28, 2026, exclusively for shareholders registered by December 17, 2025 [1] - Jinsha Huashao has officially announced singer Jinsha as its brand ambassador and is promoting the new Jinsha Huashao Wine from the 1950s [2] - Guizhou Moutai Digital Technology Co., Ltd. was inaugurated, with a focus on enhancing platform operations and supporting the company's high-quality development [2] Group 2 - Li Qiangqing has been appointed as the General Manager of Guizhou Moutai Sales Co., Ltd., bringing extensive experience from various leadership roles within the Moutai Group [3] - Shanxi Fenjiu participated in the 2026 Shanxi Old Brand Carnival, showcasing its products and engaging consumers through interactive experiences [4] - Meituan Flash Purchase is collaborating with Shede Liquor for a comprehensive marketing campaign during the 2026 Spring Festival, emphasizing online and offline integration [5] Group 3 - The National Standardization Administration has released a new national standard for beer quality (GB/T4927-2025), set to be implemented on January 1, 2027, introducing significant changes in product classification [6][7] - Wan Guodong has resigned as General Manager of Qinghai Huzhu Tianyoude Qinkui Wine Co., Ltd., effective immediately, due to personal reasons [8]

作为全国老字号嘉年华重点活动、广东"广货行天下"春季行动的重要组成部分，大湾区年味消费季活动 将持续至1月28日。位于陈家祠广场和1906科技园的老字号主题市集，汇集了广州及大湾区其他城市特 色老字号产品。王老吉国际罐、珠江啤酒茶啤新品、双鱼十五运会纪念球等一众广州老字号潮品齐齐亮 相，非遗体验、国潮演出、消费福利轮番上阵，让市民游客沉浸式感受广府老字号的传统底蕴与新潮活 力。 老字号是刻在广州这座千年商都基因里的瑰宝，广州拥有35个中华老字号、82个广东老字号、150个广 州老字号，涵盖食品、餐饮、医药、住宿、文化娱乐、工业制造等行业，构成了岭南商业文化的鲜活版 图。 近年来，广州以政策为支撑、以创新为引擎，为老字号高质量发展保驾护航。2025年出台的《广州老字 号认定管理办法》，将老字号认定移交政府部门规范管理，强化其在商贸流通、消费促进、质量管理等 方面的示范引领作用；将老字号纳入消费新业态新模式新场景试点城市重点支持范畴，对符合条件的项 目给予专项扶持。同时，发挥老字号振兴基金效能，2025年新增投资超1.8亿元，支持惠如楼、白云山 生物、万力轮胎等多个项目发展，建立国资收益后补助激励机制，指导企业" ...

2026年全国"老字号嘉年华"在广州启动 中新网广州1月27日电 (记者 许青青)记者从26日在广州举行的全国"老字号嘉年华"暨大湾区年味消费季 启动仪式获悉，广州拥有35个中华老字号、82个广东老字号、150个广州老字号，涵盖食品、餐饮、医 药、住宿、文化娱乐、工业制造等行业。 本次活动由商务部联合广东省人民政府举办，以"国货潮品焕彩焕新"为主题，活动将采取"1+4"形式， 以启动仪式为起点，围绕"老字号创意市集""老字号全民共赏""老字号名品博览""老字号匠心出海"四大 主题，组织各地举办35场形式多样、内容丰富的特色活动，扩大优质商品和服务供给，打造多元化、融 合化消费场景，更好满足人民美好生活需要。 编辑：熊思怡 广告等商务合作，请点击这里 本文为转载内容，授权事宜请联系原著作权人 其中，围绕即将到来的马年春节，将集中推出8场全国性主题活动，打造"一站式"购物平台和"打卡 地"消费场景，让消费者在喜庆祥和的节日氛围中享受老字号带来的独特魅力。 中新经纬版权所有，未经书面授权，任何单位及个人不得转载、摘编或以其它方式使用。 关注中新经纬微信公众号(微信搜索"中新经纬"或"jwview")，看更多精彩财经 ...

Core Viewpoint - The 2026 Old Brand National Trend New Year Goods Fair aims to activate consumer potential through high-quality offerings, promoting traditional brands and enhancing cultural consumption during the New Year season [2][5]. Group 1: Event Overview - The fair, held at the Linyi International Expo Center, features nearly 200 old brand enterprises from 16 provinces, creating an immersive cultural consumption experience [1][3]. - The event includes five themed exhibition areas: "New Year's Eve Dinner," "Happy Reunion," "Visiting Friends," "Langya Gifts," and "Traditional Folk Experience" [3]. Group 2: Government and Industry Support - The event aligns with the central economic work meeting and the Ministry of Commerce's initiatives to boost domestic demand and consumption in Shandong [2]. - Local officials emphasize the importance of policy support and service optimization to foster the development of old brands [2]. Group 3: Product Offerings - The fair showcases nearly 10,000 selected products across various categories, including food, beverages, grains, crafts, and traditional Chinese medicine, providing a comprehensive shopping platform [3]. Group 4: Interactive Experiences - The fair features a non-heritage interactive experience area where attendees can engage in traditional crafts like paper-cutting and wood carving, enhancing the cultural experience [4]. - Food experiences, such as freshly made snacks and traditional dishes, attract significant attention, creating a lively atmosphere [4]. Group 5: Consumer Engagement and Promotions - A series of consumer-friendly promotions, including limited-time discounts and gift offerings, are implemented to stimulate purchasing enthusiasm [5]. - The dual approach of "discounts + experiences" not only drives immediate consumption but also fosters emotional connections with old brand products [5].

Core Insights - The overall development of China's time-honored brands is strong, with increasing consumer preference, projected to achieve over 2 trillion yuan in revenue in 2024, showcasing significant market value and brand vitality [1][2] - There are currently 1,450 time-honored brands in China, with an average brand lifespan of over 145 years, playing a crucial role in consumption promotion, industrial upgrading, cultural leadership, and enhancing national confidence [1][2] Group 1: Digital Transformation - Time-honored brands need to leverage digital technology for product diversification and intelligent marketing to maintain competitiveness in new consumption scenarios [1][2] - An example is Tongrentang, which has improved its production supply chain through real-time data collection and equipment monitoring, enhancing market penetration and brand exposure [1] Group 2: Balancing Tradition and Innovation - Time-honored brands must balance tradition and innovation to meet the needs of consumption upgrades and modern development [2] - Brands like Wuyutai have successfully combined traditional tea-making techniques with modern consumer demands by launching new products and packaging [2] Group 3: Talent Development and Sustainability - There is a need for improved talent cultivation and inheritance mechanisms to ensure sustainable development of time-honored brands [2] - Initiatives from the Ministry of Commerce and other departments have introduced measures for talent training, technician certification, and innovation support to enhance both technology and management [2] Group 4: Policy Support - The dual drive of policy support and brand innovation is expected to help time-honored brands maintain their historical essence while adapting to modern markets [3]

Domestic Financial Market - The Shanghai Composite Index closed at 3931.05, down by 0.40% [3] - The Shenzhen Component Index closed at 12980.82, down by 0.76% [3] - The ChiNext Index closed at 3042.34, down by 1.12% [3] - The Hang Seng Futures Index closed at 33367.24, up by 0.10% [3] Macro News Summary - The Ministry of Finance and the Ministry of Industry and Information Technology are drafting the "Government Procurement Demand Standards for New Energy Vehicles (Draft for Comments)" [5] - The Ministry of Commerce is promoting the innovation and upgrading of a batch of time-honored brands [5] - The November Loan Market Quote Rate (LPR) was released: the 5-year LPR remains at 3.5%, and the 1-year LPR remains at 3% [5] Industry Latest Dynamics - Core products of organic silicon have increased in price by 20%, leading to institutional buying of related stocks such as TBEA Co., Ltd. (600089) and Hoshine Silicon Industry (603260) [6] - IDC predicts that the Chinese smart glasses market will reach a scale inflection point by 2026, with related stocks including Goertek Inc. (002241) and iFlytek Co., Ltd. (002230) [6] - The Ministry of Industry and Information Technology has issued a document to improve the efficiency of computing resource utilization, with related stocks including Chuling Information (300250) and Cambridge Technology (603083) [6] Listed Company Focus - Xue Ren Group (002639) is involved in a major national scientific research project utilizing its "megawatt" large helium compressor equipment [7] - Amway Co., Ltd. (300218) is collaborating with Google on the application of polyurethane composite materials in electronic products, which currently represents a small portion of overall revenue [7] - Xingfa Group (600141) has completed the installation and debugging of its 20,000 tons/year sodium hypophosphite expansion project, which is now ready for trial production [7] - Bowei Alloy (601137) is focusing on 6G communication materials as one of its key R&D projects, which has already been applied in testing prototypes [7] Market Review and Outlook - On November 20, the market opened slightly higher but maintained a volatile pattern, with all three major indices closing lower [8] - The Shanghai Composite Index fell by 0.4% to close at 3931 points, while the ChiNext Index dropped over 1% [8] - The total trading volume in the Shanghai and Shenzhen markets was 1.71 trillion, a decrease of 177 billion from the previous trading day [8] - Sectors such as construction materials, banking, public utilities, and telecommunications saw gains, while hotel and restaurant, daily chemicals, coal, and electrical equipment sectors experienced declines of over 2% [8] - The market is currently in a performance vacuum, with value styles outperforming growth styles due to a lack of earnings realization and policy support [9] - Short-term strategies suggest maintaining a wait-and-see approach until a stop-loss signal appears, followed by potential reallocation based on new market leaders [9]

Core Perspective - The event "National Goods Trend · Everlasting New" is the first large-scale cultural festival in Xi'an, showcasing traditional brands and products from various provinces, aimed at revitalizing the old brand market and enhancing consumer enthusiasm [1][3]. Group 1: Event Overview - The event will take place from September 19 to 21 at the Xi'an Datang West Market, organized by the Xi'an Municipal Bureau of Commerce [1]. - It aims to integrate commercial exhibitions, cultural experiences, and tourism development, highlighting Xi'an's historical and cultural significance as a key city along the Belt and Road [3]. Group 2: Participating Brands and Products - The festival will feature over a dozen provinces' old brands and specialty products, covering various sectors such as food, traditional crafts, healthcare, and clothing [3]. - Notable brands include Beijing Daoxiangcun, Quanjude, Wuyutai, and regional specialties like Chongqing Qiaotou Hotpot and Henan Liu Laoweng Chicken Inner Gold Jiao Mo [3]. Group 3: Experience and Activities - The event will create four immersive experience scenarios centered around "eating, traveling, shopping, and entertainment," engaging multiple senses [4]. - Attendees can enjoy a blend of shopping, cultural experiences, and performances, transforming the commercial space into a cultural theater [4]. - Activities include hands-on experiences with intangible cultural heritage crafts, live music performances, and interactive cultural showcases [4].

Core Insights - The "New Min Market" in Changchun, held from August 9 to 10, features 54 stalls from 30 time-honored brands, 12 intangible cultural heritage techniques, and local specialties, creating a vibrant cultural landmark for the city [1][14] - The event aims to promote local heritage and culture while enhancing consumer engagement through discounts and convenient services [12][14] Group 1: Old Brands and Local Specialties - The market showcases well-known local brands such as Dongfahe, which has a history of 139 years, offering discounts of nearly 20% on products to attract visitors [4][8] - Other local brands like Zhendifeng also participate, emphasizing traditional flavors and recipes passed down through generations [6][8] Group 2: Intangible Cultural Heritage - The market features 12 intangible cultural heritage techniques, allowing visitors to witness traditional crafts and engage with artisans [10] - Artisans like Dong Tianrang, who creates sugar figurines, aim to educate the public about cultural heritage through interactive demonstrations [10] Group 3: Consumer Engagement and Services - The event distributed 24,000 consumer vouchers, enhancing the shopping experience and encouraging spending among visitors [13] - Services such as on-site ordering with home delivery for local specialties were introduced to improve convenience for shoppers [12][13] Group 4: Cultural and Economic Impact - The "New Min Market" is part of a broader initiative to revitalize the old street area, combining commerce, culture, and tourism to stimulate local economic growth [14] - The market not only preserves historical memory but also integrates modern consumer experiences, showcasing the city's cultural richness [14]

Core Insights - The article highlights the rich history and cultural significance of Yidege, a traditional Chinese ink brand founded in 1865, which is celebrating its 160th anniversary this year [8][11]. - Yidege has successfully combined tradition with innovation, offering a wide range of products that appeal to both domestic and international markets, thereby promoting Chinese culture globally [12][14]. Historical Significance - Yidege has a storied past, having survived significant challenges during wartime, including the refusal of its manager, Xu Heng, to surrender the ink formula to Japanese soldiers during the 1937 invasion [10][11]. - The ink formula, created by renowned ink maker Xie Songdai, is recognized as a national secret and has been preserved through generations [11][12]. Cultural Impact - The brand has become a cultural ambassador, with its products being showcased at international events, such as the Asian Infrastructure Investment Bank's annual meeting, thereby connecting Chinese culture with the world [13][14]. - Yidege's products are increasingly popular among foreign tourists, who often purchase ink as a way to take a piece of Chinese culture home [13][14]. Product Innovation - Yidege has introduced over 10,000 products, including innovative items like portable ink paste and seasonal ink tailored to different cultural themes, appealing to younger consumers [14][15]. - The company is actively engaging in "scent economy" by developing unique fragrances inspired by traditional ink, which has resonated well with younger audiences [15][16]. Market Strategy - Yidege aims to enhance its international presence through cultural collaborations and exhibitions, further solidifying its role as a representative of Chinese heritage [13][14]. - The brand's commitment to continuous innovation ensures that it remains relevant in a modern market, expanding its reach beyond traditional consumers [16][17].

Group 1 - The Austrian National Library has launched an 8-month exhibition titled "Centenary Images," showcasing photographs of Austria from 1925 to 2025, highlighting significant historical moments, daily life, and the library's evolution over a century [1] - Vienna is home to various historic shops, including a stationery store dating back to 1845 and a confectionery established in 1936, which contribute to the city's cultural heritage [1] - The Austrian National Library, founded in the early 18th century, is recognized as one of the most beautiful Baroque libraries in the world, making it a significant tourist attraction beyond its exhibitions [1] Group 2 - Many historic shops in Vienna are facing survival challenges due to rising rents, labor shortages, and lack of successors, threatening their cultural significance [2] - Photographers Philipp Graf and Martin Frey have documented over 500 historic shops since 2009, creating a cultural project to raise awareness of Vienna's changing urban landscape through photographs, documentaries, and exhibitions [2] - The Karl Göbel hardware store, established nearly 140 years ago, exemplifies the legacy of historic shops, providing a unique shopping experience and professional advice to customers [2][3] Group 3 - The hardware store serves as a vital community hub, attracting both local residents and visitors, emphasizing the importance of personal service over online shopping [3] - Historic shops not only shape the city's image but also serve as essential conveniences and social gathering places, enhancing community identity [3]