Core Insights - The overall development of China's time-honored brands is strong, with increasing consumer preference, projected to achieve over 2 trillion yuan in revenue in 2024, showcasing significant market value and brand vitality [1][2] - There are currently 1,450 time-honored brands in China, with an average brand lifespan of over 145 years, playing a crucial role in consumption promotion, industrial upgrading, cultural leadership, and enhancing national confidence [1][2] Group 1: Digital Transformation - Time-honored brands need to leverage digital technology for product diversification and intelligent marketing to maintain competitiveness in new consumption scenarios [1][2] - An example is Tongrentang, which has improved its production supply chain through real-time data collection and equipment monitoring, enhancing market penetration and brand exposure [1] Group 2: Balancing Tradition and Innovation - Time-honored brands must balance tradition and innovation to meet the needs of consumption upgrades and modern development [2] - Brands like Wuyutai have successfully combined traditional tea-making techniques with modern consumer demands by launching new products and packaging [2] Group 3: Talent Development and Sustainability - There is a need for improved talent cultivation and inheritance mechanisms to ensure sustainable development of time-honored brands [2] - Initiatives from the Ministry of Commerce and other departments have introduced measures for talent training, technician certification, and innovation support to enhance both technology and management [2] Group 4: Policy Support - The dual drive of policy support and brand innovation is expected to help time-honored brands maintain their historical essence while adapting to modern markets [3]

股指期货 · ● | 品种 | 收盘 | 涨跌幅 | 品种 | 收盘 | 涨跌幅 | | --- | --- | --- | --- | --- | --- | | 上证指数 | 3931.05 | -0.40% | 上证当月连续 | 3008.6 | -0.49% | | 深证成指 | 12980.82 | -0.76% | 沪深当月连续 | 4558.0 | -0.63% | | 创业板指 | 3042.34 | -1.12% | 恒生期货指数 | 33367.24 | 0.10% | 我们不是资讯的搬运工 而是有态度的发现者 万和财富早班车 2025年11月21日 · 国内金融市场 · 3。兴发集团(600141)：公司2万吨/年数据储存元器件专用次磷酸 钠扩产技改项目已完成安装调试 具备试生产条件 、宏观消息汇总 1。财政部会同工业和信息化部研究起草了《新能源汽车政府采 购需求标准（征求意见稿）》，现向社会公开征求意见 2。商务部： 推动一批老字号创新升级，打造一批老字号品牌集 合店、旗舰店 3。11月贷款市场报价利率（LPR）报价出炉：5年期以上LPR为 3.5%，上月为3.5%，1年期LPR为3% ...

Core Perspective - The event "National Goods Trend · Everlasting New" is the first large-scale cultural festival in Xi'an, showcasing traditional brands and products from various provinces, aimed at revitalizing the old brand market and enhancing consumer enthusiasm [1][3]. Group 1: Event Overview - The event will take place from September 19 to 21 at the Xi'an Datang West Market, organized by the Xi'an Municipal Bureau of Commerce [1]. - It aims to integrate commercial exhibitions, cultural experiences, and tourism development, highlighting Xi'an's historical and cultural significance as a key city along the Belt and Road [3]. Group 2: Participating Brands and Products - The festival will feature over a dozen provinces' old brands and specialty products, covering various sectors such as food, traditional crafts, healthcare, and clothing [3]. - Notable brands include Beijing Daoxiangcun, Quanjude, Wuyutai, and regional specialties like Chongqing Qiaotou Hotpot and Henan Liu Laoweng Chicken Inner Gold Jiao Mo [3]. Group 3: Experience and Activities - The event will create four immersive experience scenarios centered around "eating, traveling, shopping, and entertainment," engaging multiple senses [4]. - Attendees can enjoy a blend of shopping, cultural experiences, and performances, transforming the commercial space into a cultural theater [4]. - Activities include hands-on experiences with intangible cultural heritage crafts, live music performances, and interactive cultural showcases [4].

Core Insights - The "New Min Market" in Changchun, held from August 9 to 10, features 54 stalls from 30 time-honored brands, 12 intangible cultural heritage techniques, and local specialties, creating a vibrant cultural landmark for the city [1][14] - The event aims to promote local heritage and culture while enhancing consumer engagement through discounts and convenient services [12][14] Group 1: Old Brands and Local Specialties - The market showcases well-known local brands such as Dongfahe, which has a history of 139 years, offering discounts of nearly 20% on products to attract visitors [4][8] - Other local brands like Zhendifeng also participate, emphasizing traditional flavors and recipes passed down through generations [6][8] Group 2: Intangible Cultural Heritage - The market features 12 intangible cultural heritage techniques, allowing visitors to witness traditional crafts and engage with artisans [10] - Artisans like Dong Tianrang, who creates sugar figurines, aim to educate the public about cultural heritage through interactive demonstrations [10] Group 3: Consumer Engagement and Services - The event distributed 24,000 consumer vouchers, enhancing the shopping experience and encouraging spending among visitors [13] - Services such as on-site ordering with home delivery for local specialties were introduced to improve convenience for shoppers [12][13] Group 4: Cultural and Economic Impact - The "New Min Market" is part of a broader initiative to revitalize the old street area, combining commerce, culture, and tourism to stimulate local economic growth [14] - The market not only preserves historical memory but also integrates modern consumer experiences, showcasing the city's cultural richness [14]

Core Insights - The article highlights the rich history and cultural significance of Yidege, a traditional Chinese ink brand founded in 1865, which is celebrating its 160th anniversary this year [8][11]. - Yidege has successfully combined tradition with innovation, offering a wide range of products that appeal to both domestic and international markets, thereby promoting Chinese culture globally [12][14]. Historical Significance - Yidege has a storied past, having survived significant challenges during wartime, including the refusal of its manager, Xu Heng, to surrender the ink formula to Japanese soldiers during the 1937 invasion [10][11]. - The ink formula, created by renowned ink maker Xie Songdai, is recognized as a national secret and has been preserved through generations [11][12]. Cultural Impact - The brand has become a cultural ambassador, with its products being showcased at international events, such as the Asian Infrastructure Investment Bank's annual meeting, thereby connecting Chinese culture with the world [13][14]. - Yidege's products are increasingly popular among foreign tourists, who often purchase ink as a way to take a piece of Chinese culture home [13][14]. Product Innovation - Yidege has introduced over 10,000 products, including innovative items like portable ink paste and seasonal ink tailored to different cultural themes, appealing to younger consumers [14][15]. - The company is actively engaging in "scent economy" by developing unique fragrances inspired by traditional ink, which has resonated well with younger audiences [15][16]. Market Strategy - Yidege aims to enhance its international presence through cultural collaborations and exhibitions, further solidifying its role as a representative of Chinese heritage [13][14]. - The brand's commitment to continuous innovation ensures that it remains relevant in a modern market, expanding its reach beyond traditional consumers [16][17].

Group 1 - The Austrian National Library has launched an 8-month exhibition titled "Centenary Images," showcasing photographs of Austria from 1925 to 2025, highlighting significant historical moments, daily life, and the library's evolution over a century [1] - Vienna is home to various historic shops, including a stationery store dating back to 1845 and a confectionery established in 1936, which contribute to the city's cultural heritage [1] - The Austrian National Library, founded in the early 18th century, is recognized as one of the most beautiful Baroque libraries in the world, making it a significant tourist attraction beyond its exhibitions [1] Group 2 - Many historic shops in Vienna are facing survival challenges due to rising rents, labor shortages, and lack of successors, threatening their cultural significance [2] - Photographers Philipp Graf and Martin Frey have documented over 500 historic shops since 2009, creating a cultural project to raise awareness of Vienna's changing urban landscape through photographs, documentaries, and exhibitions [2] - The Karl Göbel hardware store, established nearly 140 years ago, exemplifies the legacy of historic shops, providing a unique shopping experience and professional advice to customers [2][3] Group 3 - The hardware store serves as a vital community hub, attracting both local residents and visitors, emphasizing the importance of personal service over online shopping [3] - Historic shops not only shape the city's image but also serve as essential conveniences and social gathering places, enhancing community identity [3]