21世纪经济报道记者 吴佳楠 深圳报道 当地时间1月6日—9日，备受全球科技界瞩目的国际消费类电子产品展览会（简称CES 2026）在美国拉斯维加斯举行。吸引了全球150多个国家和地区的超 4100家企业参展。 据第三方统计，CES 2026的中国参展商915家，其中深圳企业数量约370家，占中国参展商超四成。 曾几何时，国际消费电子展（CES）的镁光灯牢牢聚焦于少数国际明星品牌。 譬如，iRobot的扫地机器人定义了家庭自动化的雏形，GoPro的运动相机开启了第一人称视角的影像时代。 它们，代表着上一个硬件创新周期的顶峰。 这不再仅仅是"中国制造"的数量展示，而是一场由"深圳智造"主导的关于硬件本质与产业生态的深刻重构。深圳玩家们，正依托对"物理AI"时代的精准把 握，从昔日的追随者，跃升为重新定义硬件、构建全球生态的引领者。 向微笑曲线两端攀升 在传统的全球产业分工"微笑曲线"中，制造长期居于附加值较低的中间制造环节，而高附加值的上游研发、核心技术定义与下游品牌、市场渠道则多被海外 企业掌控。 但CES 2026清晰地表明，我国智能硬件企业正在向微笑曲线的两端强势移动，其核心驱动力在于从被动响应制造需求， ...

Group 1 - The core viewpoint of the articles highlights the increasing presence and competitiveness of Chinese technology companies at the CES 2026, showcasing a shift from traditional manufacturing roles to a more diversified global strategy that emphasizes technology, design, and localized operations [1][4]. - Chinese companies are exhibiting a strong focus on AI integration, with nearly all exhibitors emphasizing AI in their presentations, indicating a trend towards practical applications rather than just theoretical concepts [2][3]. - The number of Chinese humanoid robot exhibitors at CES 2026 exceeds 20, surpassing the total from the US, Japan, South Korea, and Europe combined, demonstrating a significant cluster effect in this sector [2]. Group 2 - In the first three quarters of 2025, China's export of high-tech products reached 37.5 trillion yuan, marking an 11.9% increase and contributing over 30% to the overall export growth during the same period [1]. - The global market for robotic vacuum cleaners is dominated by Chinese brands, which accounted for over 60% of the market share in terms of shipment volume in 2025 [5]. - Chinese technology companies are increasingly focusing on brand building after achieving significant sales milestones, with many adopting interactive marketing strategies to enhance brand visibility and consumer engagement [6][7]. Group 3 - The CES serves as a window into technological trends and reflects the journey of Chinese companies expanding into overseas markets, with a notable increase in brand recognition and a shift away from the "low-price label" to a "technology leader" image [4][6]. - The rapid iteration cycles of Chinese companies, averaging six months to a year for product updates, contrast with European companies that typically require two to three years, allowing for quicker market responsiveness [4][6]. - Challenges remain for Chinese companies in navigating diverse market environments, including varying consumer preferences, regulatory requirements, and external uncertainties, which necessitate comprehensive long-term strategic planning [7][8].