一杯好啤酒的定义是什么？是浓郁的麦香？是洁白细腻的泡沫？是爽滑的口感？是合格的理化指标？这 是传统意义上对于好啤酒定义。在与时代品质同频共振诠释质量定义的当下，不止于此。 从研发到选料，从酿造到灌装，从新鲜送到即时达，从场景到氛围……在青岛啤酒（600600）看来，一 杯好啤酒，是全链条的匠心守护，是魅力质量的"新"变。 近年来，以满足和引领消费者对美好生活的需求为出发点，青岛啤酒以科技创新为引领加快质量变革， 独创"基于数字化端到端解码的魅力感知质量管理模式"，率先提出质量管理从基础质量、特色质量到魅 力感知质量的跃升；满足消费者从基本需求、变化需求到潜在需求的递进；从产品体验到场景体验的迭 代；从物质需求到精神需求的升级……为啤酒行业的质量管理提供了青啤解决方案。 一块"瓶盖垫片"的全球突围 122年来，青岛啤酒始终将"质量"筑牢在百年发展的基座上，坚守"好人酿好酒"的百年世训，尊重每一 粒大麦、每一滴水、每一支酵母的自然生成法则，从原料筛选到酿造工艺的每一个环节都精益求精。 在街头巷尾的烟火气里，"青岛啤酒"与欢聚相伴，轻轻拉开一罐啤酒拉环的瞬间，麦芽清香漫出，一 串"数字密码"也悄然为其品质护航——这 ...

Group 1 - The Hohhot Qingdao Beer Music Festival opened on June 28 and will last for 17 days until July 14, aiming to create an immersive experience combining music, food, culture, and interaction [1][3] - The festival features a 50-meter giant stage with advanced audio-visual technology, showcasing performances from renowned artists and traditional musicians, enhancing the overall entertainment experience [3][11] - The event includes various interactive sections such as trendy workshops, VIP brand experience areas, and gathering camps, offering local delicacies and popular foods to attendees [9][15] Group 2 - Qingdao Beer representatives stated that the festival innovatively combines traditional culture with modern trends, reflecting the brand's commitment to innovation [15] - The festival coincides with other major events in Hohhot, such as concerts and sports events, creating a city-wide celebration that enhances the immersive experience for visitors [16] - Hohhot is actively developing its night economy through events like music festivals, aiming to enrich nighttime consumption and promote the city as a modern consumption center [18]