Core Insights - Qingdao Beer emphasizes a comprehensive quality management approach that integrates technology and consumer experience, redefining what constitutes a good beer [1][2][3] Group 1: Quality Management Innovations - Qingdao Beer has developed a unique "charm perception quality management model" that transitions from basic quality to charm perception quality, addressing consumer needs from basic to potential [1] - The company has successfully localized the production of oxygen-absorbing gaskets, previously reliant on imports, enhancing the freshness and sensory quality of its beer [2] - Qingdao Beer has invested in research and innovation to improve quality, leading to significant advancements in fermentation, flavor control, and sustainable practices, earning four national science and technology progress awards [3] Group 2: Digital Transformation and Traceability - The company has implemented a digital production system that allows for real-time monitoring of over 1,800 quality checkpoints, ensuring transparency and traceability in the production process [4] - Qingdao Beer is enhancing its quality management through a comprehensive digital transformation that spans the entire supply chain, focusing on smart manufacturing and green practices [5] Group 3: Fresh Beer Delivery and Consumer Experience - The introduction of fresh beer products, such as unpasteurized beer, has led to a new market trend, with a focus on rapid delivery and quality management [6] - The company has established a "fresh direct delivery" service, allowing consumers to receive their orders within 30 minutes, enhancing the overall consumer experience [6][7] - Qingdao Beer is expanding its brand presence globally, exporting to over 120 countries and creating immersive consumer experiences through various initiatives [7]

Group 1 - The Hohhot Qingdao Beer Music Festival opened on June 28 and will last for 17 days until July 14, aiming to create an immersive experience combining music, food, culture, and interaction [1][3] - The festival features a 50-meter giant stage with advanced audio-visual technology, showcasing performances from renowned artists and traditional musicians, enhancing the overall entertainment experience [3][11] - The event includes various interactive sections such as trendy workshops, VIP brand experience areas, and gathering camps, offering local delicacies and popular foods to attendees [9][15] Group 2 - Qingdao Beer representatives stated that the festival innovatively combines traditional culture with modern trends, reflecting the brand's commitment to innovation [15] - The festival coincides with other major events in Hohhot, such as concerts and sports events, creating a city-wide celebration that enhances the immersive experience for visitors [16] - Hohhot is actively developing its night economy through events like music festivals, aiming to enrich nighttime consumption and promote the city as a modern consumption center [18]