Core Viewpoint - Guolian Aquatic Products (300094.SZ) continues to face significant performance pressure, with a substantial decline in revenue and increasing losses, prompting the company to adopt a "321 big product" strategy to address these challenges [2][4]. Financial Performance - In 2024, the company reported operating revenue of 3.409 billion yuan, a year-on-year decrease of 26.16% [2]. - The net profit attributable to shareholders, excluding non-recurring gains and losses, was a loss of 758 million yuan, with a year-on-year increase in loss magnitude of 39.22% [2]. - The food business revenue was 3.232 billion yuan, down 25.15% year-on-year, following a previous decline of 4.51% in 2023 [3]. Inventory and Profitability Issues - The company's inventory balance at the end of 2024 was 2.565 billion yuan, with a provision for inventory impairment of 666 million yuan, resulting in a final book value of 1.899 billion yuan [3]. - The inventory impairment ratio in 2024 was significantly higher than in 2023, indicating increased financial strain [3]. Regulatory Concerns - The Guangdong Securities Regulatory Commission issued an administrative regulatory decision citing seven major issues, including inaccurate revenue accounting and insufficient provisions for inventory impairment [5][6]. - The company was found to have prematurely recognized revenue in certain sales, leading to inflated revenue figures [5]. Strategic Response - In response to the financial challenges, the company outlined four strategic directions: focusing on the "321 big product" strategy, optimizing sales channels primarily in the domestic market, enhancing research and development for competitive products, and upgrading the supply chain by divesting from upstream segments [9]. - The company reported a significant increase in international marketing revenue, with a 34% year-on-year growth in non-U.S. markets and a 60% increase in exports to Europe [10]. Market Segmentation - In 2024, domestic market revenue was 2.337 billion yuan, accounting for 68.54% of total revenue, while international market revenue was 1.072 billion yuan, making up 31.46% [11]. - The domestic business revenue saw a decline of 31.03%, while the international business revenue decreased by 18.82% [13].