Core Insights - The article highlights the transformation of the Sanxingdui Museum's cultural and creative industry, showcasing its successful shift from traditional tourism products to a multi-dimensional cultural product industry, achieving annual sales exceeding 200 million yuan and IP licensing surpassing 10 million yuan [1][2]. Group 1: Cultural and Creative Products - The Sanxingdui Museum currently offers over 2,700 types of cultural and creative products, with an annual product update rate exceeding 30%, and more than 30 product categories generating sales over one million yuan each [2]. - The museum's cultural products have gained popularity through collaborations with leading brands such as "Genshin Impact" and McDonald's, achieving over 200 million total clicks online for related activities, effectively breaking cultural boundaries [2]. Group 2: Sales Performance - During the recent summer season, the total sales from the museum's cultural product store surpassed 38 million yuan, with the quantity sold being three times that of the same period last year, and a year-on-year sales growth of 12%, marking a historical high for a single quarter [3]. - The introduction of a tax refund service for foreign tourists has enhanced the shopping experience, allowing them to conveniently take home "Sanxingdui memories" [3]. Group 3: Economic Impact - The booming cultural and creative industry at Sanxingdui has injected new vitality into the local economy, with nearly 6 million visitors to the museum last year significantly boosting sales in local dining and accommodation sectors [3]. - The cultural influence of Sanxingdui is translating into industrial cooperation and new economic value, as more tourists are drawn to Sichuan's Guanghan for deeper city experiences beyond just visiting the museum [3].