（来源：中国消费者报） 动漫周边行业作为文化产业的重要组成部分，近年来呈现出快速发展的态势。近日，记者走访位于北京王府井的一家大型动漫主 题实体店发现，店内陈列的徽章、手办、服饰等各类周边衍生品备受消费者青睐。产品价位从几十元到上千元，能够满足不同层 次消费群体的多元化需求。 本报记者董芳忠摄影报道 ...

你，相信魔法吗？ 对于每位"成年麻瓜"而言，哈利·波特给了我们一个有关魔法世界的浪漫"启蒙"：9¾站台是短暂逃离现 实的隐秘入口，魔杖是施展魔法、书写传奇的起点，带来好运的福灵剂、飞行坐骑的飞天扫帚、广阔世 界的信使猫头鹰，还有顶流魔法运动魁地奇...... "联名的尽头是海鲜市场（闲鱼）"，这种在社交平台反复出现的调侃，可看出消费者对传统联名模式的 疲劳情绪。 问题在于联名方式：IP 被当作"拿来主义"的流量贴纸，缺乏世界观落地；品牌往往只在"物"上下功夫， 却忽略了"人"的体验路径。同时，消费行为本身正在发生变化。情绪价值、审美认同与文化归属感，开 始进入消费者的核心考量区间。消费者逐渐走出"购买者"的单一身份，希望参与体验、融入场景，甚至 成为故事的一部分。 这些意象之所以历久弥新，是因为恰好承载了成年世界稀缺的那部分情绪价值：想象、归属、冒险、朋 友、体验。 在刚刚过去的圣诞季，星巴克中国做了一件唤起群体记忆的事：把原本只存在于书页与银幕中的魔法世 界，搬进现实中的"第三空间"： 在广州沙面，你可以看到一座百年历史的欧式建筑被改造成"霍格沃茨星巴克分校"；在天津恒隆广场， 你可以看到一家前身是百年银行 ...

全面贯彻习近平法治思想 在中国特色社会主义 法治道路越走越宽广中坚定道路自信、法治自信 （来源：瑞财经 刘治颖） 12月22日，《人民日报》第10版以《上海静安区释放文化创意产业活力 为年轻人打造一片造梦空间》为题，报道了苏河湾功能区凭借深厚的文化底蕴，吸 引大批年轻创业者扎根。既有00后产品策划师参与潮玩卡牌设计，也有90后创业者从事CityWalk项目设计。 25年12月22日 尾期一 、学深悟透习近平 法治思想丰富发展最颜 成果 周年。时隔5年,党中央再次召开中 企面依法治国工作会议,充分体现了我们 党整续推进法治 ,历行法治的坚定决心 意志，习近平总书记专门作出重要指示 充分肯定新时代全面依法治围取得的历史 性成就,对当前和今后一个时期法治中围 建设作用战略赋画,站位高远,如野史信 面依法治国提供了根本邀妞和行动指南 会议深人总结习近平法治思想的最新理计 成果、实践成果,希统谋划部署新征程余面 依法治国重点工作 .举放定向 ,联心聚力 在我国社会主义法治建设史上具有重大欧 治、理论和实践意义 。司法弗诺和将会退 贯彻习近平总书记董要指示和会议精神 会面贯彻习近平津油息姐,认真履行中央 品国外搭在国资监 ...

此前，中央经济工作会议将"坚持内需主导，建设强大国内市场"定位明年八大重点任务之首。 在短暂的概念爆炒之后，"犒赏经济"会走出怎样的行情？ 01 尽管概念新鲜，但从其本质来看，犒赏经济概念仍是新消费概念的分支。 在此基调下，"扩内需"势必成为市场的重要议题。 近日，学习时报刊发《何为"犒赏经济"》的文章，提出了一个新名词——"犒赏经济"。 随后，百大集团、德艺文创、广博股份等一众概念股批量直接涨停，有的甚至不到1个月就已接近翻倍。 某种程度上看，犒赏经济和之前的IP经济、谷子经济、悦己经济等情绪消费概念十分类似，但又更进一步。 从官方定义来看，犒赏经济是指消费者在面对工作生活压力或特定的心理需求时，通过购买价格在承受范围内的非必需品或体验服务，以获取即时性愉悦 感、自我确认感和心理疗愈的一种经济活动。 也是因此，相比悦己经济等，犒赏经济的范畴内加入了更多服务性消费。 相比文娱、潮玩，旅游、餐饮，甚至饮料，都可以被纳入"犒赏经济"的范畴。 在生活中也不难发现，越来越多行业开始引入"疗愈""解压"等情绪元素，也开始模仿盲盒、谷子等情绪消费的玩法。 商务部数据显示，2025年年轻人"犒赏类"消费占比明显攀升，95后 ...

此前，中央经济工作会议将"坚持内需主导，建设强大国内市场"定位明年八大重点任务之首。 在此基调下，"扩内需"势必成为市场的重要议题。 近日，学习时报刊发《何为"犒赏经济"》的文章，提出了一个新名词——"犒赏经济"。 随后，百大集团、德艺文创、广博股份等一众概念股批量直接涨停，有的甚至不到1个月就已接近翻倍。 在短暂的概念爆炒之后，"犒赏经济"会走出怎样的行情？ 某种程度上看，犒赏经济和之前的IP经济、谷子经济、悦己经济等情绪消费概念十分类似，但又更进一步。 从官方定义来看，犒赏经济是指消费者在面对工作生活压力或特定的心理需求时，通过购买价格在承受范围内的非必需品或体验服务，以获取即时性愉悦 感、自我确认感和心理疗愈的一种经济活动。 也是因此，相比悦己经济等，犒赏经济的范畴内加入了更多服务性消费。 相比文娱、潮玩，旅游、餐饮，甚至饮料，都可以被纳入"犒赏经济"的范畴。 在生活中也不难发现，越来越多行业开始引入"疗愈""解压"等情绪元素，也开始模仿盲盒、谷子等情绪消费的玩法。 01 尽管概念新鲜，但从其本质来看，犒赏经济概念仍是新消费概念的分支。 而目前，A股消费板块在经历了较长时间调整后，估值已然处于历史上较低 ...

Core Viewpoint - The Hainan Provincial Committee emphasizes the development of various economic models, including night economy, instant economy, first-release economy, and "Guzi economy," to enhance the international tourism consumption center's capabilities and promote new consumption scenarios [1][6][11][14]. Night Economy - Hainan has significant advantages for developing the night economy, including a favorable climate, a large tourist market, rich culinary resources, a strong commercial atmosphere, and mature coastal landscapes [3][4]. - The province received 84.93 million tourists from January to October 2025, marking an 8.3% year-on-year increase, providing a robust market flow for the night economy [3]. - The government has introduced supportive policies, such as the "Hainan Free Trade Port Tourism Regulations," to enhance the night economy's development [4]. Instant Economy - Instant economy is characterized by meeting consumer demands in real-time through digital platforms, enhancing user experience and efficiency in tourism consumption [6][7]. - The instant retail market in China reached 650 billion yuan in 2023, with a projected growth to over 2 trillion yuan by 2030, indicating a significant market opportunity [7]. - Hainan aims to leverage its policy advantages to foster the instant economy, enhancing the overall competitiveness of its tourism sector [8][10]. First-Release Economy - The first-release economy is identified as a key strategy for Hainan to enhance its international tourism consumption center, capitalizing on unique local advantages [11][12]. - The fifth Consumer Expo showcased nearly 100 new products, demonstrating the potential of the first-release economy to stimulate market engagement and consumer interest [11]. - A comprehensive policy support system is essential for the first-release economy, including streamlined customs processes and intellectual property protections [12][13]. Guzi Economy - The "Guzi economy," derived from the English word "goods," focuses on emotional consumption linked to cultural IPs, with a market size projected to reach 168.9 billion yuan in 2024 [14][15]. - Hainan's free trade policies provide a conducive environment for developing the Guzi economy, attracting top-tier IP companies and fostering local cultural integration [14][15]. - The province aims to create immersive consumer experiences by leveraging its unique tourism resources and developing original IPs that resonate with local culture [15][16].

吉祥物"破圈" 衍生品走俏 "激情全运会、活力大湾区、魅力新广州"的口号刷屏霸榜；十五运会和残特奥会吉祥物"喜洋洋""乐融融"及 其周边产品重现北京冬奥会"一墩难求"的消费场景，十五运会衍生品销售已突破8亿元，有望达到10亿元；十 五运会制造了惊人流量，截至11月23日，全网关于十五运会的报道约148.8万条，点击量高达411.97亿次，成 功破圈成为"网红款"。从这一连串的数字不难看出，全民全运激发出了超越体育的热情，成为拉动经济增长 的新引擎。 盲盒、吹泡泡挂件陆续到货 十五运会盛大开幕以来，无论是在开幕式现场，还是在各大赛场，吉祥物"喜洋洋""乐融融"都凭借可爱、萌 宠、欢乐的形象引发全网关注和热议，用"一夜破圈"来形容再恰当不过。随之而来的是吉祥物衍生品的热 销，这一波"寻宝"购物潮来势凶猛，广州各大特许商品店门外排起了长队，限时、限购成为常态，以中华白 海豚为原型的全运会吉祥物成就了"一豚难求"的名场面。 厚重文化助力全运破圈 十五运会衍生品制作精美、品类繁多、材质工艺上乘，这些都助力非遗代表性项目与现代设计深度融合，有 厚重的文化底蕴赋能，特许商品破圈可谓水到渠成。 据介绍，旗舰店汇聚近500款官 ...

Core Viewpoint - The article highlights the trend of seasonal cultural and creative products (文创) being launched by museums in Beijing, particularly focusing on autumn-themed items that capture the beauty of the season and enhance visitor engagement. Group 1: Seasonal Cultural Products - The Beijing Stone Carving Art Museum has introduced autumn-themed plush toys inspired by the ancient ginkgo and persimmon trees in its courtyard, aiming to provide a warm autumn blessing to visitors [1] - The Beijing Art Museum, located at Wan Shou Temple, has designed a "Happiness Overflowing" series of cultural products, including a three-dimensional refrigerator magnet that captures the essence of the ancient ginkgo trees against a backdrop of historical architecture [1] - The Miaoying Temple has launched a seasonal series of four sand flow relief refrigerator magnets, each representing a different season, showcasing the iconic white pagoda's changing scenery [1] Group 2: Visitor Engagement and Innovation - The introduction of flavorful cultural products, such as the collaboration between the Ancient Architecture Museum and local brands, has sparked increased visitor interest and consumption [3] - The enthusiasm from visitors has motivated museums to continuously innovate and develop new cultural products, with plans to further explore their collections for more popular items [3] - The article notes a shift in visitor behavior, with individuals becoming more frequent attendees due to the appeal of new cultural products shared on social media [3]

Core Insights - The rising trend of refrigerator magnets being more expensive than refrigerators reflects a shift in consumer behavior and market dynamics [1][6] - The price increase of refrigerator magnets is driven by high profit margins on low-cost items and the emotional value they provide to consumers [2][7] Profit Margins and Market Dynamics - The profit margin for refrigerator magnets is significantly higher than that of refrigerators, with the latter's gross margin declining from 19.94% in 2016 to 11.15% in 2024 due to market saturation and competition [2] - In contrast, low-cost items like refrigerator magnets can have profit margins that reach several hundred percent, making them more lucrative for retailers [2] Manufacturing Costs - Manufacturing costs for refrigerator magnets include direct material, labor, and manufacturing expenses, which can be substantial despite the low material costs [3][4] - The complexity of designs and the need for manual coloring contribute to higher production costs, with some molds costing between 200,000 to 500,000 yuan [3][4] Cultural and Emotional Value - Refrigerator magnets serve as cultural and emotional artifacts, often linked to travel experiences, which enhances their perceived value [7][8] - The trend of collecting and showcasing refrigerator magnets on social media platforms indicates a growing consumer preference for items that carry personal significance [7][8] Market Trends and Consumer Behavior - The increasing size of refrigerators means that consumers are willing to spend more on magnets, with some high-end or limited-edition magnets priced significantly higher than standard ones [5][6] - The market for refrigerator magnets is influenced by their scarcity and cultural significance, leading to higher prices for unique or IP-linked designs [8] Broader Implications for Manufacturing - The distinction between traditional manufacturing and value-added manufacturing is highlighted by the success of refrigerator magnets, which combine design, marketing, and cultural elements [9] - The evolution of manufacturing in China reflects a shift towards products with higher emotional and cultural value, as seen in the rising prices of refrigerator magnets compared to the declining prices of refrigerators [9]

Group 1: Event Overview - The "Double Festival" holiday period in Nanjing featured multiple large-scale exhibitions, including the first Zijin Mountain National Trend Comic Culture Carnival and the 2025 Nanjing International Auto Show and Nanjing RV Exhibition [1] - The exhibition industry serves as a barometer for the national economy and a booster for industrial development, attracting tens of thousands of visitors and driving urban marketing and consumption [1] Group 2: Youth Engagement and Consumer Trends - The comic exhibition has become a popular destination for young people, with over 50,000 attendees reported at a national comic-themed event held from October 2 to 5 [2] - Young attendees actively participated in cosplay and related activities, with costs for costumes and accessories ranging from 800 to 1,000 yuan [2] - The event extended consumer engagement beyond the exhibition, with attendees planning visits to local attractions and shopping centers, spending over 1,000 yuan on merchandise [3] Group 3: Automotive Exhibition Insights - The Nanjing Auto Show attracted approximately 208,000 visitors over six days, generating 8,526 vehicle orders worth 1.517 billion yuan, with both order volume and interest increasing compared to the previous year [5] - The exhibition showcased a high number of new vehicle launches, including electric vehicles, which accounted for over 80% of the models presented [6] - The event provided a comprehensive platform for consumers to compare and test drive vehicles, enhancing the efficiency of the car-buying process [6] Group 4: Economic Impact - The exhibitions contributed to the local economy by transforming foot traffic into actual spending across various sectors, including dining, accommodation, and transportation [6] - Exclusive offers and subsidies at the auto show incentivized purchases, with some buyers reporting savings of over 10,000 yuan compared to regular prices [6]