荣耀加冕："筑梦品牌"实至名归 为了激发居住设计领域的创新活力，"城市筑梦家.设计合伙人计划"项目应运而生，该项目由中国建博会(广州)、KSM卡撒传媒联合发起，旨在汇聚全球优秀 的室内设计师和团队以及品牌、服务商，凝聚极致的室内设计力与选材服务力，推动居住空间的优化与升级，共同为城市的未来发展贡献力量，共筑城市梦 想家园。 (2025年7月8日，广州)今日，备受业界瞩目的2025中国(广州)国际建筑装饰博览会(简称：建博会)在广州盛大启幕。作为门业领域的民族标杆品牌，美心门 以"山水本心宋韵新生"为主题，盛装亮相(展位：B馆.9.2.B1)。开展首日上午，美心门展位即人气爆棚，已接待逾1000组专业观众及合作伙伴，成为展会焦 点。更令人振奋的是，经过层层严选，美心门还荣膺主办方权威颁发的"筑梦品牌"称号，品牌实力与行业贡献再获高度认可。 这一殊荣，是对美心门品牌理念、产品创新力及市场影响力的权威背书。 宋韵新境：山水本心演绎东方美学 本次美心门的展陈设计，正是其品牌理念"山水本心宋韵新生"的具象化表达。步入展区，观众瞬间被带入一幅流动的宋韵山水画卷。黛色与素白的主色调营 造出静谧悠远的意境，展台布局如山峦起伏 ...

在全球供应链重构与绿色经济加速的经济背景下，中国家居行业正经历从"规模扩张"到"价值创造"的质 变。这家中国企业凭借"体育营销破圈、本地化生态扎根、双循环战略赋能"，在渠道重构与品牌认知的 双重挑战中，开辟了一条极具行业代表性的新道路。 2025年5月7日，TATA木门26周年"爱拼日"启动会在北京总部园区盛大举行。来自家居行业的专家、合 作伙伴及媒体代表齐聚一堂，共同见证这家中国木门领军品牌在全球经济震荡、贸易壁垒加剧及绿色转 型加速背景下的创新实践与战略升维。活动现场，沙利文"2024年中国静音木门销量第一"认证的正式发 布、世乒赛战略合作的深度升级，以及品牌营销新IP的重磅揭晓，勾勒出TATA木门从"中国制造"向"中 国价值"跃迁的清晰路径，为中国家居品牌在全球经济浪潮中树立了新的价值标杆。 TATA木门董事长纵瑞原致辞 而在全球化实践中，TATA木门的"静音方案"已跨越地域限制。前几日，TATA木门沙特旗舰展厅盛大开 业，以"在地化创新"为核心策略，TATA木门合作当地设计团队深入研究阿拉伯家庭的居住习惯，推出 工艺适配、美学风格契合的产品，让"中国智造"真正融入当地生活场景。同时，凭借其出色的卓越的 ...

Core Viewpoint - TATA Wood Doors has been recognized as the top seller of silent doors in China for 2024, marking a significant achievement in the company's strategic upgrade and brand asset accumulation [1][5][7]. Company Overview - TATA Wood Doors has evolved from a "hidden champion" in niche markets to a "brand benchmark" that embodies national strategy, emphasizing technological innovation, green development, and cultural confidence over its 26-year history [4][11]. - The company has developed over 190 patents and has played a leading role in establishing national standards, thereby gaining "technical discourse power" in the global wood door industry [7][11]. Market Position and Strategy - The recognition from Frost & Sullivan is based on a comprehensive analysis of the silent door market, including policy, market size, trends, and sales performance of leading companies [5][7]. - TATA Wood Doors aims to leverage its leading position to enhance brand image and customer trust, while expanding market channels and establishing strong industry influence [7][8]. Industry Insights - The home furnishing industry is facing challenges due to a sluggish real estate market and shrinking consumer demand. Experts suggest a "rationally optimistic" approach to navigate these challenges by focusing on segmented needs and optimizing channel layouts [1][5]. - The shift from price competition to value competition is essential for the industry to capture structural opportunities in areas such as demand improvement and smart home integration [1][5]. Marketing and Branding - TATA Wood Doors has achieved over 1 billion brand exposures through its marketing strategy, which includes champion endorsements and event empowerment [8][10]. - The company has integrated sports marketing, particularly through sponsorship of the World Table Tennis Championships, to convey cultural values and enhance global resonance [8][9]. Consumer Engagement - TATA Wood Doors is redefining home consumption values by focusing on younger demographics through personalized experiences and emotional resonance [10][11]. - The brand's transformation from a functional product to a cultural symbol reflects a deeper change in the manufacturing mindset, addressing specific lifestyle needs and aspirations [11][12].