Group 1 - The core theme of the event was "20 Years of High-End Evolution," celebrating the 20th anniversary of the brand ILO Home (603326) [1] - ILO Home showcased a series of new products that reflect 20 years of exploration in high-end original design, including the Floral Series, Stockholm Pro Series, and Velvet Flower Series, each targeting different high-end customer needs [1] - The brand emphasized its commitment to original design by introducing collaborations such as the Non-Heritage Gold Foil Handle Series and the Wall Protection Series with avant-garde artists, merging tradition with modernity and technology [1] Group 2 - The brand philosophy of ILO Home focuses on continuous evolution and transformation, interpreting high-end customization as a deep understanding of human needs rather than mere luxury accumulation [2] - The company aims to decode the cultural belonging of elite groups, the spatial efficiency demands of contemporary families, and the expectations for sustainable aesthetics in future living [2] - This design philosophy, which responds to human nature and embraces change, is seen as a key factor in the company's ability to lead in industry transformation [2]

Core Viewpoint - The 20th anniversary event of Iole Home showcased its evolution from a kitchen cabinet manufacturer to a high-end custom home brand, emphasizing its unique position in the market and commitment to original design [3][4][19]. Group 1: Brand Evolution - Iole Home has transformed from an initial player in the kitchen cabinet sector in 2005 to a leader in the high-end custom home market, marking a significant shift in its business model [3][4]. - The brand's journey reflects a broader narrative of evolution, paralleling the transformation of the Anaya area from desolation to a cultural hub [4][6]. - Iole Home has achieved the highest gross margin among nine listed custom home brands, positioning itself as the only light high-end brand in this category [6]. Group 2: Strategic Developments - The company plans to open multiple flagship stores in major cities starting in 2024, enhancing the customer experience with larger and more luxurious store formats [6]. - Iole Home is set to launch five high-end product lines in 2025, focusing on high-end design and quality while making them accessible to a broader audience [6]. Group 3: Product Offerings - The anniversary event introduced three new high-end series: the "Blossom" series, the "Stockholm Pro" series, and the "Velvet Flower" series, each catering to different high-end customer needs [7][13]. - Collaborations with traditional artisans and contemporary artists have resulted in unique product lines that blend tradition with modernity, showcasing the brand's commitment to original design [13][16]. Group 4: Brand Philosophy - Iole Home's philosophy centers on decoding the desires of elite consumers and contemporary families, focusing on cultural belonging, spatial efficiency, and sustainable aesthetics [17]. - The CEO highlighted three strategic choices that have defined the brand's success: exiting low-price competition, prioritizing original design, and entering the full-home customization market early [17][19].