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这个看似平平无奇的新商场,为什么消费者愿意N刷?
3 6 Ke· 2025-07-02 02:40
最近,一个在日本福冈开业的新商场抢足风头。这个看似平平无奇的新商场,实则大有来头。它不仅引进了全日本最大规模的CHANEL旗舰店,且一半 品牌首次进军九州。 它就是位于九州第一繁华街区天神区、由西日本铁路打造的福冈新地标——One Fukuoka Bldg.。 作为"天神BIG BANG"街区大型改造计划的核心部分,该项目是由原福冈大楼、天神CORE和天神ビブレ整合重建改造而成的高层商业综合体。项目占地 面积8600㎡,建筑面积14.7万㎡,地上19层,地下4层,与地铁天神站10号出口相连,共引进超120个品牌。 项目开业前几天,商场外大排长队,商场里挤满了人。据媒体报道,该项目开业以来,日均客流达8万+人次。不少消费者认为"商场艺术氛围浓厚,每个 细节都看出了用心",甚至有消费者表示"这种牌子特别、质感满分的逛街体验,我愿意N刷"。 图片来源:ins@tenjin_bb_log 图片来源:ins@mapfan01 01. 深挖艺术打造"小众但高级"商场 每个细节都是值得细品的用心 虽然是旧改项目,但One Fukuoka Bldg.并不只是简单的建筑翻新,它们希望从艺术和文化的角度深挖做内容,打造一个连接不 ...
“大船”开进南京西路!“首发经济”带热商圈
Guo Ji Jin Rong Bao· 2025-06-30 13:01
Group 1 - The core concept of the article revolves around the launch of Louis Vuitton's (LV) unique concept space "Louis Ship" in Shanghai, which has become a popular new landmark attracting large crowds [1][3] - "Louis Ship" is designed as a metal cruise ship, measuring 114.5 meters in length and 30 meters in height, with a total area of 1,600 square meters, showcasing LV's brand heritage and Shanghai's port culture [3][8] - The space features a three-level experience area, including an exhibition titled "Extraordinary Journey," a boutique selling LV products, and a café, creating a blend of exhibition, retail, and dining experiences [8][9] Group 2 - The "Louis Ship" project reflects the rapid development capabilities of Shanghai's Jing'an District, with the entire process from concept to completion taking only three months, highlighting the district's efficient business environment [9][10] - The project is part of a broader trend in Shanghai's "first launch economy," which emphasizes the importance of premier brand experiences and has seen significant growth in new store openings, with 364 new stores established in the first five months of the year [10][14] - LV's investment in this unique space indicates the brand's confidence in the Chinese market's potential, particularly in the context of evolving consumer preferences among younger generations [14][18] Group 3 - The article highlights the competitive advantage of Shanghai as a retail hub, with a projected retail sales total of 1.79 trillion yuan in 2024, supported by a high concentration of international brands in the Jing'an District [15][18] - Shanghai's "first launch economy" strategy includes innovative customs policies and financial incentives for new store openings, further enhancing the city's attractiveness to global brands [15][18] - The establishment of "Louis Ship" is seen as a significant step in reinforcing Shanghai's position as a global trendsetter in fashion and luxury retail, contributing to the city's international influence [18]
塞安百货商行:利用互联网,重塑零售新生态的必然之路
Sou Hu Cai Jing· 2025-05-25 08:33
Core Insights - Department stores serve as cultural and fashion hubs, bridging the past and future while enriching urban life [1] - The evolution of department stores reflects societal needs, transforming from mere retail spaces to comprehensive consumer experiences [1] Group 1: Historical Context - The origin of department stores dates back to the late 19th century in Europe, evolving into diverse formats worldwide [1] - Each transformation in the department store industry has been a response to changing consumer demands and societal trends [1] Group 2: Fashion and Lifestyle Influence - Department stores aggregate global fashion trends, allowing consumers to experience diverse styles in one location [3] - They act as platforms for lifestyle aesthetics, offering curated products and cultural events that enhance consumer experiences [3] Group 3: Impact of Technology - The internet has significantly expanded market reach for department stores, enabling direct access to consumers through e-commerce and social media [3][5] - The shift from a "product-centric" to a "consumer-centric" approach is facilitated by technologies like big data and AI, enhancing customer satisfaction and loyalty [5] Group 4: Strategic Initiatives - The management of a specific department store project is focusing on leveraging the internet for transformation, utilizing online platforms for marketing and sales [5]