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这个看似平平无奇的新商场,为什么消费者愿意N刷?
3 6 Ke· 2025-07-02 02:40
Core Insights - A new shopping mall, One Fukuoka Bldg., has opened in Fukuoka, Japan, featuring the largest CHANEL flagship store in the country and introducing many brands to the Kyushu region for the first time [1][20][24]. Group 1: Project Overview - One Fukuoka Bldg. is part of the "Tenjin BIG BANG" redevelopment plan, integrating the former Fukuoka Building, Tenjin CORE, and Tenjin Vivre into a high-rise commercial complex [2]. - The project covers an area of 8,600 square meters with a total floor area of 147,000 square meters, consisting of 19 above-ground floors and 4 underground levels, directly connected to the Tenjin subway station [2]. Group 2: Visitor Experience - Since its opening, the mall has attracted over 80,000 visitors daily, with many praising its artistic atmosphere and attention to detail [4]. - The mall features multiple "Instagrammable" spots, enhancing the shopping experience through a blend of art and culture [8][10]. Group 3: Artistic Integration - The project incorporates 120 pieces of art throughout the space, ensuring that every corner offers something new for visitors to discover [17]. - A "Sky Lobby" on the 6th and 7th floors serves as a multifunctional space, including a café, conference rooms, and exhibition areas, promoting the fusion of commerce and art [18]. Group 4: Retail Highlights - The retail area spans from B2 to L5, with a focus on dining on the lower levels and retail on the upper levels, featuring over 130 stores, including 34 brands making their debut in Kyushu [20]. - The CHANEL store, designed by renowned architect Peter Marino, occupies over 1,160 square meters across three levels, showcasing a wide range of products [22]. Group 5: Unique Store Concepts - The mall emphasizes unique and high-quality brands, with over 60% of the stores being either new concepts or exclusive to the Fukuoka area [20][24]. - Notable stores include a large Tsutaya bookstore with a Starbucks, and a flagship store for Nakagawa Masashichi Shoten, which offers traditional Japanese crafts [25][26]. Group 6: Dining Options - The mall features two major food spaces, "iiTo TENJIN" and "Tenjin Noren Street," offering a variety of local and creative dining options [31][34]. - The "Tenjin Fukushokudo" is designed as a multifunctional dining space, accommodating various activities from dining to socializing [34].
“大船”开进南京西路!“首发经济”带热商圈
Guo Ji Jin Rong Bao· 2025-06-30 13:01
Group 1 - The core concept of the article revolves around the launch of Louis Vuitton's (LV) unique concept space "Louis Ship" in Shanghai, which has become a popular new landmark attracting large crowds [1][3] - "Louis Ship" is designed as a metal cruise ship, measuring 114.5 meters in length and 30 meters in height, with a total area of 1,600 square meters, showcasing LV's brand heritage and Shanghai's port culture [3][8] - The space features a three-level experience area, including an exhibition titled "Extraordinary Journey," a boutique selling LV products, and a café, creating a blend of exhibition, retail, and dining experiences [8][9] Group 2 - The "Louis Ship" project reflects the rapid development capabilities of Shanghai's Jing'an District, with the entire process from concept to completion taking only three months, highlighting the district's efficient business environment [9][10] - The project is part of a broader trend in Shanghai's "first launch economy," which emphasizes the importance of premier brand experiences and has seen significant growth in new store openings, with 364 new stores established in the first five months of the year [10][14] - LV's investment in this unique space indicates the brand's confidence in the Chinese market's potential, particularly in the context of evolving consumer preferences among younger generations [14][18] Group 3 - The article highlights the competitive advantage of Shanghai as a retail hub, with a projected retail sales total of 1.79 trillion yuan in 2024, supported by a high concentration of international brands in the Jing'an District [15][18] - Shanghai's "first launch economy" strategy includes innovative customs policies and financial incentives for new store openings, further enhancing the city's attractiveness to global brands [15][18] - The establishment of "Louis Ship" is seen as a significant step in reinforcing Shanghai's position as a global trendsetter in fashion and luxury retail, contributing to the city's international influence [18]