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艺术与商业融合 北京环球金融中心强化社群属性
Bei Jing Shang Bao· 2025-11-19 14:29
wfc相关人员介绍,将艺术元素融入日常空间,场内的白领及公众可以邂逅美学体验。数年来,wfc持续联动公益组织、慈善机构和艺术 家等,深化拓展可持续发展实践,这已成为wfc"软性运营"中的核心一环。通过增加租户与商业空间的粘性、叠加文化价值,wfc不仅成 为商业的物理空间载体,更希望打造一个承载文化的能量场。 北京商报讯(记者 刘卓澜)11月19日,恒基中国旗下项目北京环球金融中心(以下简称"wfc")第三季公益艺术活动正式拉开帷幕。北 京商报记者看到,现场通过"小熊星光乐团"艺术装置展览、社群爱心共创和趣味市集游园等活动,形成了"公益+艺术"的多元融合体 验。 在现场,除了主题装置外,艺术市集也构筑了一个复合商业空间,通过义卖和多元的文创产品,进一步拓宽并深化社群互动模式。同 时,一系列社群创意工坊、节日巡游及游园活动也在同期开展。 据悉,恒基中国已连续举办三季艺术活动,本届内容延续既往在空间呈现、艺术表达、公益场景创新、社群参与机制等方面的创新实 践,进一步加深了商业空间对公益、艺术、社群的融合,以多元活动吸引公众参与,进一步提升社群凝聚力。 ...
这个看似平平无奇的新商场,为什么消费者愿意N刷?
3 6 Ke· 2025-07-02 02:40
Core Insights - A new shopping mall, One Fukuoka Bldg., has opened in Fukuoka, Japan, featuring the largest CHANEL flagship store in the country and introducing many brands to the Kyushu region for the first time [1][20][24]. Group 1: Project Overview - One Fukuoka Bldg. is part of the "Tenjin BIG BANG" redevelopment plan, integrating the former Fukuoka Building, Tenjin CORE, and Tenjin Vivre into a high-rise commercial complex [2]. - The project covers an area of 8,600 square meters with a total floor area of 147,000 square meters, consisting of 19 above-ground floors and 4 underground levels, directly connected to the Tenjin subway station [2]. Group 2: Visitor Experience - Since its opening, the mall has attracted over 80,000 visitors daily, with many praising its artistic atmosphere and attention to detail [4]. - The mall features multiple "Instagrammable" spots, enhancing the shopping experience through a blend of art and culture [8][10]. Group 3: Artistic Integration - The project incorporates 120 pieces of art throughout the space, ensuring that every corner offers something new for visitors to discover [17]. - A "Sky Lobby" on the 6th and 7th floors serves as a multifunctional space, including a café, conference rooms, and exhibition areas, promoting the fusion of commerce and art [18]. Group 4: Retail Highlights - The retail area spans from B2 to L5, with a focus on dining on the lower levels and retail on the upper levels, featuring over 130 stores, including 34 brands making their debut in Kyushu [20]. - The CHANEL store, designed by renowned architect Peter Marino, occupies over 1,160 square meters across three levels, showcasing a wide range of products [22]. Group 5: Unique Store Concepts - The mall emphasizes unique and high-quality brands, with over 60% of the stores being either new concepts or exclusive to the Fukuoka area [20][24]. - Notable stores include a large Tsutaya bookstore with a Starbucks, and a flagship store for Nakagawa Masashichi Shoten, which offers traditional Japanese crafts [25][26]. Group 6: Dining Options - The mall features two major food spaces, "iiTo TENJIN" and "Tenjin Noren Street," offering a variety of local and creative dining options [31][34]. - The "Tenjin Fukushokudo" is designed as a multifunctional dining space, accommodating various activities from dining to socializing [34].