Investment Rating - The investment rating for the company is "Buy" with a target price not specified [6] Core Views - The company reported a revenue of 14.8 billion RMB for H1 2025, representing a year-on-year increase of 3.3%, while the net profit attributable to shareholders was 1.7 billion RMB, a decrease of 11% [1] - The gross margin was 50%, slightly down year-on-year, and the net profit margin was 11.7%, down by 1.9 percentage points [1] - The company has successfully signed a partnership with the Chinese Olympic Committee and the Chinese sports delegation for the period of 2025-2028, focusing on the marketing theme "Chinese Glory, Li Ning Together" [1] Summary by Category Product Categories - Running category: Retail sales increased by 15%, accounting for 34% of total retail sales, with over 14 million pairs of professional running shoes sold [2] - Basketball category: Retail sales decreased by 20%, accounting for 17% of total retail sales, despite significant investment in new products [2] - Training category: Retail sales increased by 15%, accounting for 16% of total retail sales [2] - Sports leisure category: Retail sales decreased by 7%, accounting for 29% of total retail sales [2] - Others (including outdoor): Accounted for 4% of total retail sales [2] Sales Channels - Offline: Revenue from authorized dealers accounted for 46.5%, an increase of 0.5 percentage points year-on-year; direct sales accounted for 22.8%, a decrease of 1.6 percentage points [3] - Online: E-commerce revenue accounted for 29%, an increase of 1.1 percentage points year-on-year [3] Adjusted Profit Forecast - The profit forecast for 2025-2027 has been adjusted, with expected revenues of 29.1 billion RMB, 30 billion RMB, and 31.1 billion RMB respectively [4] - The net profit attributable to shareholders is expected to be 2.5 billion RMB, 2.7 billion RMB, and 2.9 billion RMB respectively [4] - The earnings per share (EPS) are projected to be 0.98 RMB, 1.06 RMB, and 1.14 RMB respectively [4]

Core Viewpoint - Li Ning reported a stable performance in the first half of 2025, with revenue reaching 14.82 billion yuan, a year-on-year increase of 3.3%, and gross profit rising by 2.5% [1][4] Financial Performance - In the first half of 2025, Li Ning's revenue increased by 3.3% to 14.82 billion yuan, with a gross profit margin of 50% [4] - Net profit attributable to equity holders was 1.74 billion yuan, resulting in a net profit margin of 11.7% [4] - The company generated a net cash flow from operating activities of 2.41 billion yuan, with total cash and cash equivalents amounting to 11.8 billion yuan, an increase of 4.3 billion yuan from the end of 2024 [4] - Inventory turnover days were 61 days, a decrease of 1 day year-on-year, indicating healthy inventory management [4] Market Context - The Chinese sports market is projected to reach approximately 5 trillion yuan by 2025, driven by policy support, increased health awareness, and consumption upgrades [3] - The number of existing sports-related enterprises in China exceeded 414,000 as of July 1, 2025, with a significant increase in registrations over the past five years [3] Product and Brand Strategy - Li Ning's professional products accounted for over 60% of revenue in the first half of 2025, with a 5% increase in footwear sales [8] - The company focuses on six core categories: running, basketball, cross-training, badminton, table tennis, and sports leisure, while also expanding into new sports categories [12] - Li Ning has established itself as a leading domestic sports brand, ranking 9th in the "Global Brand China Online 500" list [8] Partnerships and Marketing - Li Ning has become the official partner of the Chinese Olympic Committee for the 2025-2028 period, providing professional sports equipment for various international events [9][11] - The brand actively promotes Olympic culture and encourages public participation in sports through events like Olympic Day and National Fitness Day [11] Long-term Strategy - Li Ning emphasizes a long-term strategy focused on professional development and technological innovation, with over 3.8 billion yuan invested in R&D over the past decade [13] - The company aims to maintain its competitive edge through continuous investment in product technology, such as the "Super Light" technology used in its running and basketball shoes [13][15]