格隆汇12月21日｜据经济日报，有研究机构发布报告显示，在教育行业面临的版权侵权问题中，音视频 课程侵权占比高达79%，职业教育和高等教育机构成为重灾区。如今，网络灰产已经形成完整的产业 链：上游依靠破解或内泄，窃取教学资源，中游进行录屏、切片、加密，下游则在电商、社交平台、视 频平台上引流销售。这种产业链式的运作，使得侵权更隐蔽、取证更难、维权成本更高。"3.99元"式的 盗版课挤压着正版研发，市场发出的信号需引起重视。教育企业"凿井"开发，旨在提供持续、优质、互 动的教育内容；而盗版灰色产业却是非法、低成本截流。若创造者投入资金却无法获得合理回报，将影 响教育内容生态良性发展，最终阻碍教育创新。 ...

Core Insights - The trend of knowledge payment is increasingly recognized by young people in China, with 86.4% of surveyed youth having experience in purchasing knowledge-based products [1][4] Group 1: Knowledge Payment Products - Audio and video courses are the most purchased knowledge payment products, with 52.2% of respondents having bought them [3] - Subscription-based memberships were purchased by 49.9% of respondents, while 40.9% bought e-books, papers, or professional reports [3] - Other popular products include online live broadcasts and series lectures (34.5%), paid Q&A and consulting (31.9%), content tipping (19.3%), and paid communities (13.5%) [3] Group 2: Spending Habits - 41.6% of respondents are willing to spend between 101-500 yuan annually on knowledge payment products, while 24.2% are willing to spend 501-1000 yuan [5] - 23.8% of respondents can accept spending 100 yuan or less, and 7.9% are willing to spend between 1001-3000 yuan [5] - A small percentage, 2.5%, are willing to spend over 3000 yuan annually [5] Group 3: Motivations for Knowledge Payment - The primary motivation for purchasing knowledge payment products is personal interest (57.3%), followed by work and academic needs (53.7%) [5] - Other reasons include professional skill enhancement (49.9%), solving specific life problems (33.9%), and supporting creators (22.6%) [5] - The rise of knowledge payment may be linked to information overload, as users seek to filter out low-quality content through paid options [5]

Core Insights - The forum on deep integration of publishing in the digital age highlighted the importance of cultural transmission and the role of publishing in building a culturally strong nation [1] - Experts from various sectors discussed new opportunities, paths, models, and ecosystems for publishing in the context of digital transformation [1] Group 1: Role of Editors and Cultural Development - Li Jingze emphasized that editors should not merely act as complex tools but should reimagine their roles to foster cultural connection and innovation in the AI era [2][3] - He identified challenges such as individual isolation and cultural dissemination dilemmas in the AI age, while also recognizing the potential for cultural development through new editing methods [2][3] Group 2: Opportunities in Educational Publishing - Liu Chao discussed the challenges and opportunities presented by generative AI in educational publishing, including disruptions in content production and traditional teaching models [4][5] - He outlined three key opportunities: reshaping knowledge value, enhancing educational services, and reconstructing industry ecology, emphasizing the need for the publishing industry to embrace new technologies [5][6] Group 3: Digital Publishing Trends - Guo Kaitian highlighted the significance of technological integration in digital publishing, showcasing Tencent's advancements in content production and user experience through AI [7] - He noted that the value of intellectual property (IP) lies in its continuous evolution and cross-industry collaboration, with successful examples like the adaptation of "Celebrating the Year" generating over 5 billion yuan in commercial value [7] Group 4: New Production Capabilities in Publishing - He Lihui discussed how AI is driving a new wave of industrial revolution in publishing, transforming it from a "small industry" to a "large industry" by simplifying complex processes and personalizing content [8][9] - She emphasized the need for a new publishing ecosystem that fosters collaboration among authors, publishers, and readers, moving from linear production to ecological construction [9] Group 5: Digital Service Innovations - Song Jishu stressed that the digital technology revolution is foundational, creating new cultural consumption scenarios and necessitating a focus on product and industry innovation rather than merely enhancing traditional publishing efficiency [10][11] - He advocated for the integration of digital services with traditional publishing, highlighting the importance of building internal technical teams and enhancing overall technical awareness within publishing organizations [11] Group 6: Technology and Cultural Integration - Yuan Yuan emphasized the need for technology to align with cultural values and ethical considerations, advocating for a balance between technological advancement and cultural integrity [12][13] - She introduced a model for intelligent text technology that enhances learning and understanding, while also addressing the importance of maintaining credibility in AI applications [13] Group 7: AI in Children's Content - Wang Kai shared insights on how AI is reshaping children's cultural dissemination, enhancing project management efficiency, and fostering collaboration with publishing entities [15] - He highlighted the potential of AI to streamline creative processes, significantly reducing project timelines and improving content creation for children's literature [15]