Core Insights - The trend of knowledge payment is increasingly recognized by young people in China, with 86.4% of surveyed youth having experience in purchasing knowledge-based products [1][4] Group 1: Knowledge Payment Products - Audio and video courses are the most purchased knowledge payment products, with 52.2% of respondents having bought them [3] - Subscription-based memberships were purchased by 49.9% of respondents, while 40.9% bought e-books, papers, or professional reports [3] - Other popular products include online live broadcasts and series lectures (34.5%), paid Q&A and consulting (31.9%), content tipping (19.3%), and paid communities (13.5%) [3] Group 2: Spending Habits - 41.6% of respondents are willing to spend between 101-500 yuan annually on knowledge payment products, while 24.2% are willing to spend 501-1000 yuan [5] - 23.8% of respondents can accept spending 100 yuan or less, and 7.9% are willing to spend between 1001-3000 yuan [5] - A small percentage, 2.5%, are willing to spend over 3000 yuan annually [5] Group 3: Motivations for Knowledge Payment - The primary motivation for purchasing knowledge payment products is personal interest (57.3%), followed by work and academic needs (53.7%) [5] - Other reasons include professional skill enhancement (49.9%), solving specific life problems (33.9%), and supporting creators (22.6%) [5] - The rise of knowledge payment may be linked to information overload, as users seek to filter out low-quality content through paid options [5]

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