参考消息网1月6日报道香港亚洲时报网站近日刊发题为《中国主导全球出版业的宏伟计划》的文章，作 者是马来西亚理科大学出版社主编祖尔基夫利·穆萨。全文摘编如下： 如果当前趋势能够持续，中国有望在未来十年内成为全球出版业极具影响力的力量。中国在这一领域的 崛起得益于国内市场的增长、重点突出的扩张战略、学术出版领域的快速发展以及对数字技术的及早应 用。这一转变将影响全球读者的阅读内容与阅读方式。 拥抱数字时代 中国的图书出版市场已是全球最大图书出版市场之一。数以亿计的活跃读者，加之不断增长的可支配收 入，推高了对纸质书和电子书两种形态的需求。 当当网、京东图书等平台持续扩充书目，有声书和移动阅读应用也获得广泛关注。实体书店仍能够与数 字阅读并行发展这一事实，彰显了该市场的广度与多样性。旺盛的消费需求为中国出版商提供了资金空 间，使其能够在出版样式、营销策略和新发行渠道方面进行尝试。这些条件让出版商得以测试并完善其 他市场难以推行的模式。未来十年，这种国内优势将进一步推动中国的内容出口，增强其对全球趋势的 影响力。 尽管该市场面临一些挑战，例如激烈的价格战以及人口结构变化导致童书领域增长放缓，但其创新能力 依然强劲。 ...

Core Viewpoint - The increasing interest of middle-aged and elderly individuals in voice-related activities, such as voice acting and audio storytelling, is driven by personal interests, skill development, and social engagement [1][8]. Group 1: Individual Experiences - A 73-year-old participant, Ms. Yu, discovered the charm of reciting poetry after hearing a poem that resonated with her, leading her to enroll in voice training to regain her speaking abilities post-surgery [2][3]. - Ms. Chen, a retired manager, pursued her childhood passion for recitation by joining a voice training program, eventually becoming a voice broadcaster with over 200 followers on an audio platform [5][6]. - Ms. Zhang, aged 68, found that reciting poetry not only brought her joy but also allowed her to connect with her 5-year-old grandson through storytelling, enhancing their relationship [7]. Group 2: Market Trends - The "silver economy" and "voice economy" are emerging industries, with the elderly population in China projected to reach 310.31 million by the end of 2024, highlighting the growing market for both material and spiritual needs [8]. - The online audio user base in China is expected to reach 540 million by 2024, with the voice economy market projected to grow by 10.2% year-on-year, reaching 568.82 billion yuan [8]. - The voice acting industry in China had a market size of 6.48 billion yuan in 2022, expanding into areas such as advertising voiceovers and audiobooks [8]. Group 3: Educational Insights - Voice training courses for adults, particularly among the elderly, are gaining popularity, driven by a desire for social interaction and mental engagement rather than just skill enhancement [9]. - A voice training instructor noted that learning voice acting provides a fresh and challenging experience for older adults, helping to alleviate feelings of loneliness post-retirement [9].

Core Insights - The article emphasizes the importance of promoting new technologies and platforms for reading in the digital age, as highlighted by the recently released "National Reading Promotion Regulations" [1] Group 1: Digital Reading Trends - The comprehensive reading rate in China has increased from 76.3% in 2012 to 82.1% in 2024, driven by new technologies [1] - New reading formats, such as e-books and audiobooks, are making reading more accessible and enjoyable for a wider audience [1] Group 2: Targeted Development of New Platforms - Reading platforms should develop new carriers tailored to different reader demographics, such as interactive visual and audio content for youth [2] - For elderly readers, reading devices need to incorporate features like enlarged text and voice control to bridge the digital divide [2] Group 3: Service Optimization and Accessibility - There is a need for a human-centered reading service system that coordinates hardware and software improvements, enhancing the usability of reading facilities [3] - Localized reading facilities, such as mobile libraries, should be developed to reflect regional cultural characteristics and promote cultural exchange [3]

Core Insights - Public libraries are evolving into multifunctional cultural spaces, leading to increased foot traffic during summer vacations due to factors such as family visits, cultural activities, and study needs [1] Group 1: Increased Foot Traffic - The rise in visitor numbers during summer is attributed to three main factors: the vacation of middle and primary school students, the appeal of cultural activities, and the need for study spaces among students and professionals [1] - Cultural activities in July and August are more than double those in other months, attracting diverse reader groups [1] Group 2: Space Expansion and Optimization - To address the seating shortage, libraries are restructuring existing spaces to create open reading areas, adding 108 new seats [2] - New functional areas such as children's picture book sections and digital experience zones are being established to cater to different reading needs and disperse crowds [2] - Community book-sharing systems are being implemented in various locations to extend library services beyond traditional settings [2] Group 3: Time Management and Service Innovation - Libraries are optimizing study room hours from 9 AM to 9 PM to accommodate peak study times, effectively reducing pressure on traditional reading areas [3] - Strict regulations against seat reservation abuse are being enforced to ensure fair access for all readers [3] - Digital transformation is being leveraged to reduce reliance on physical seating, with upgrades to digital resource libraries and inter-library cooperation agreements to enhance resource sharing [3]

"十五五"规划建议提出，"引导规范网络文学、网络游戏、网络视听等健康发展""鼓励更多文化企业和 优秀文化产品走向世界"。如今，中国网络文学以其独特的叙事魅力与传播活力，成为数字时代中华文 明传播的创新形态，为提升中华文明传播力影响力增添新动能。 美国读者莉娜蕾娅表示，她喜欢中国文化，一直对中国文化的丰富性非常着迷。她对网络小说兴趣非常 浓厚，它在蓬勃发展。 墨西哥读者达格佐表示，目前感觉看一辈子都看不完，他能看到中国的网络小说，古老神秘的东方文 化，他身边很多人都喜欢看。 海外活跃用户约2亿 市场韧性强劲 《2024中国网络文学蓝皮书》显示，截至2024年底，中国网络文学用户规模达5.75亿人，占网民规模的 51.9%。 2024年，中国网络文学海外活跃用户约2亿人，新增注册用户3000万人。2024年，出海市场营收达48.15 亿元，同比增长10.68%，展现出强劲的市场韧性。 科技破题多语种翻译 增作品提效率降成本 科技赋能使网络文学国际传播机制不断完善。阅文起点国际网站显示，2025年，新增AI翻译作品超1万 部，多个语种的翻译规模实达2024年3.5倍。AI驱动翻译量年增近300%，译作效率提升百倍、 ...

Core Viewpoint - Sohu's "Attention Flow" is a strategic product aimed at enhancing real human interaction in the age of AI, emphasizing the need for genuine emotional expression and communication [1]. Group 1: Business Strategy - Sohu Video's "Attention Flow" focuses on social distribution through real human interactions, allowing users to connect with like-minded individuals while consuming content [3]. - The platform is transitioning from a traditional internet media platform to a social platform, with "Attention Flow" leading this transformation [3]. - Sohu is increasing its procurement of American TV shows and movies to enrich the content ecosystem of "Attention Flow," despite challenges from pirated content [3]. Group 2: Content and User Engagement - "Attention Flow" supports various content formats, including short videos, mid-length videos, live broadcasts, and text, prioritizing human social distribution over algorithmic recommendations [3]. - The platform is positioned as a "new force" in the vertical short drama sector, attracting numerous content providers, with some vertical short dramas performing exceptionally well [3]. - "Attention Flow" is also expanding into audio books and audio dramas to enhance its content matrix [3]. Group 3: User Interaction and Community Building - Sohu emphasizes the importance of real social interactions, encouraging users to engage through sharing and commenting to boost visibility and support for content creators [5]. - The platform actively fosters community culture, particularly among younger demographics, with successful niche communities in areas like Hanfu, K-pop, and dance [5]. - Sohu organizes offline events to enhance user engagement and community bonding, such as the upcoming "Guofeng Festival" and dance competitions [5]. Group 4: Creator Opportunities - The platform encourages young individuals to become content creators, suggesting that they can develop a second career by sharing their skills and interests through video [5]. - Sohu's CEO actively participates in knowledge-based live streaming, demonstrating the platform's commitment to educational content and creator engagement [5]. - The company promotes diverse content creation, allowing individuals to leverage their unique talents, whether in audio narration or writing [5].

Core Insights - Sohu is planning to restart the procurement of American TV shows and movies to enhance the attractiveness of its "Attention Stream" product, despite challenges such as severe piracy and disproportionate investment returns [1][2] - The "Attention Stream" is positioned as a video social platform that supports various content formats, emphasizing real-person social distribution over algorithmic recommendations [1][2] Group 1: Strategic Focus - Sohu's founder, Zhang Chaoyang, highlighted that the "Attention Stream" is a strategic product for the company, aimed at transforming Sohu from a traditional internet media platform to a social platform [1] - The core concept of the "Attention Stream" is to facilitate social connections through video content, allowing users to engage with like-minded individuals [1] Group 2: Content Strategy - Sohu is increasing its investment in American content to enrich the ecosystem of the "Attention Stream," believing that high-quality licensed content can significantly boost user attraction [2] - The platform is also focusing on the vertical short drama segment, positioning itself as a "new force" in this area, while attracting numerous content providers [2] - Additionally, the "Attention Stream" is expanding into audio content, including audiobooks and audio dramas, to continuously enhance its content matrix [2]

Core Viewpoint - The article discusses the evolving definition of reading, particularly the growing acceptance of audiobooks as a legitimate form of reading, contrasting traditional reading methods with auditory experiences [1][2][3]. Group 1: Changing Perceptions of Reading - A recent NPR and Ipsos poll indicates that 41% of American adults believe audiobooks do not count as reading [1]. - The decline in traditional reading is highlighted, with a study showing that daily leisure reading time for American adults has decreased by over 40% in the past 20 years [2]. - The rise of audiobooks is significant, with sales reaching approximately $2.2 billion last year, and a 65% increase in audiobook borrowing over the past five years [2]. Group 2: Cognitive Processing of Reading - Research from UC Berkeley suggests that the brain processes meaning similarly whether reading or listening, activating the same neural networks [2]. - Focused listening can achieve comprehension levels comparable to reading physical books, especially benefiting individuals with reading disabilities [3]. - Combining physical reading with audiobook listening can enhance comprehension for some readers, particularly those facing reading challenges [3]. Group 3: Personal Experience and Adaptation - The author shares a transformative experience with audiobooks, discovering a new way to engage with literature that enhances focus and enjoyment [4]. - The integration of text-to-speech technology allows for a more immersive reading experience, blending auditory and visual elements [4]. - The author emphasizes the importance of enjoying the reading process itself, regardless of the format [4].

Core Insights - The Yangtze River Delta (Yancheng) Digital Audio-Visual Industry Base is a key player in Jiangsu's digital audio-visual industry, housing 121 enterprises and over 5,000 professionals, with a core industry chain revenue exceeding 1 billion yuan [1][3] - The base spans 110,000 square meters and has developed a comprehensive industrial ecosystem covering computing services, technology R&D, smart hardware manufacturing, and audio-visual content production [3] - The base has entered its 3.0 phase, focusing on digital trade, with the "Jiangsu Coastal Digital Trade Port" beginning operations, and expects annual transaction volume to exceed 100 million yuan [3][4] Industry Development - The base has produced 2 feature films, 12 micro-short dramas, 35 animated mobile games, 230 short videos, 120 audiobooks, and nearly 500 AI music tracks [4] - Plans are in place to attract over 300 enterprises within 3 to 5 years, aiming to establish a 10 billion yuan digital audio-visual industry core area [4] - The base's development has progressed through three stages: innovation incubation, service upgrades, and digital trade, strategically aligning with the growth of the digital audio-visual sector [3]

Core Viewpoint - The publishing sub-sector exhibits high dividend attributes and stability within the media sector, with leading companies showing gross margins between 30%-40%, net margins around 10%, and ROE generally above 8% [1] Group 1: Publishing Sector Overview - The publishing sector is characterized by a clear competitive landscape, with at least one publishing group in each province, focusing on both publishing and distribution, including textbooks and supplementary materials as key business areas [1] - The stock price changes in the publishing sub-sector in 2023 are attributed to a market consensus on valuation reassessment, as the content copyrights of publishing companies serve as important sources for data corpus in the context of AI developments [1] - In 2024, the market shows a preference for high-dividend sectors, with leading companies in the publishing sector having relatively high dividend yields compared to the media sector [1] Group 2: Company Analysis - Xinhua Wenhui - Xinhua Wenhui is one of the largest leading companies in the publishing sector, demonstrating outstanding management and operational capabilities [2] - The company's management capabilities are evident in its integrated supply chain services, focusing on both demand and supply-side management, and enhancing content production quality and efficiency [2] - Operational capabilities include developing new growth points through store adjustments and online-offline integration to mitigate external risks, as well as optimizing product structure in response to educational policy changes [2] Group 3: Business Segments - The company has a stable development across various business segments, including 15 publishing media units covering books, periodicals, audio-visual, electronic, and online categories [2] - In reading services, the company operates 181 retail stores in Sichuan Province and has established a multi-scenario online and offline reading service system [2] - The education service network consists of 152 subsidiaries covering Sichuan Province, with clear division of responsibilities between headquarters and subsidiaries [2] Group 4: Investment Outlook - The company is expected to achieve net profits of 1.681 billion, 1.779 billion, and 1.910 billion yuan from 2025 to 2027, with corresponding PE ratios of 11, 10, and 10 times [3] - The company is rated as "recommended" for its strong management and operational capabilities, which are expected to drive steady growth across its business segments [3]