Core Insights - Shokz has appointed Chinese actress Tian Xiwei as its global brand ambassador, emphasizing a deep alignment in values and lifestyle between the two parties [1][10] - The collaboration aims to promote the lifestyle of "open freedom, enjoy life," resonating with both Shokz's brand philosophy and Tian Xiwei's personal ethos [1][10] Brand and Product Development - Shokz focuses on open listening technology, aiming to provide users with a more free, comfortable, and ultimate listening experience through innovations like DualPitch™ and Bassphere™ technologies [6][7] - The recent launch of the OpenDots ONE earphones marks Shokz's comprehensive product lineup, covering all forms of open-style headphones, making it the only brand in the industry to do so [7] - The OpenDots ONE features a new soft fog pink color, designed to blend technology with fashion, and is the first ear-clip headphone to support Dolby audio [8] Market Position and Performance - Shokz is set to maintain its position as the top seller in China's open-style headphone market in 2024, and it has achieved the highest sales in the global sports headphone segment [7]