%% %% 行业研究丨深度报告丨白酒与葡萄酒 [Table_Title] 三得利烈酒发展复盘：因势酝变，厚积薄发 %% %% research.95579.com 1 丨证券研究报告丨 报告要点 [Table_Summary] 三得利是仅次于帝亚吉欧和保乐力加的全球西式烈酒龙头，产品主要包括内生的角瓶、響、山 崎、白州等日本威士忌，和主要由对 Beam 收购获得的波本威士忌、伏特加、龙舌兰等。威士 忌作为外来酒种在日本生根发芽高增，一次是 20 世纪 50-80 年代西式消费需求主导、三得利 供给端扩张为辅，一次是 2008 年后三得利饮用方法供给端创新主导、需求端性价比消费风潮 为辅。三得利成为日本威士忌龙头的原因，对外是政策的多方面保护阻止了海外威士忌的竞争， 对内是更灵活的经营策略使其在与 Nikka 等酒企的竞争中收获多次关键节点上的先发优势。 分析师及联系人 [Table_Author] 董思远 徐爽 朱梦兰 SAC：S0490517070016 SAC：S0490520030001 SAC：S0490522050003 SFC：BQK487 石智坤 SAC：S0490522090002 SFC：B ...

Group 1 - Suntory, the creator of Japanese whisky, has opened its first independent boutique store in partnership with China Duty Free Group at Haikou International Duty Free City in Hainan [2] - The boutique spans 49.5 square meters and is designed to reflect Suntory's unique Japanese art and cultural concepts, enhancing its brand influence in the high-end retail sector [2][3] - The store aims to provide an exceptional shopping experience to Chinese consumers, aligning with the growing appeal of Hainan as a strategic location for luxury goods [2] Group 2 - The boutique follows three main design principles that showcase the brand's unique heritage and craftsmanship, embodying the founder's spirit of ambition and innovation [3] - The design incorporates traditional Japanese aesthetics, utilizing textures and materials to reflect the beauty of nature and craftsmanship [3][4] - Elements such as Washi screens and Japanese calligraphy are integrated into the store's design, creating an immersive atmosphere that resonates with Japanese natural harmony [4] Group 3 - The boutique offers unique services and rituals that highlight the Japanese art of hospitality, "Omotenashi," enhancing the customer experience [6] - It features four distinct areas showcasing Suntory's entire brand lineup, including limited edition and high-aged whiskies, providing collectors with exclusive opportunities [6][8] - A central display inspired by Japanese Zen gardens serves both as a whisky showcase and tasting area, complemented by a dedicated bar for invited guests [6] Group 4 - The boutique will provide a "Japanese gift-giving art" experience, offering guests a selection of carefully curated collectibles and gifts [8] - Suntory's Global Travel Retail Managing Director emphasized the significance of this boutique as a new chapter in the company's development within the duty-free sector, showcasing the vibrancy of Hainan's market [8] - The collaboration with China Duty Free Group is seen as a step towards enhancing the high-end strategy for global duty-free spirits, delivering a unique shopping experience for discerning consumers [8][10]