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冥想班正在收割白领
投资界· 2025-05-12 09:17
以下文章来源于新周刊 ,作者郑依妮 新周刊 . 中国最新锐的生活方式周刊。 井喷式发展期。 作者 | 郑依妮 编辑 | L 来源 | 新周刊 (ID:new-weekly) 清晨7点,位于广州CBD甲级写字楼楼下的一家瑜伽馆已亮起了灯。十几位白领身着露 露乐蒙的瑜伽服,手握一杯冰美式,在等待一场"疗愈之旅"。她们跟随导师的指引闭目 盘坐,耳边是钵音的交响,鼻腔里萦绕着香薰蜡烛的檀香气味。 但当一小时的课程结束,走出冥想馆的白领们立刻不约而同地低头刷起手机——客户群 的未读消息提醒、同事沟通工作的邮件、银行发来的房贷还款提醒、体检报告上的异常 指标等,如潮水般涌入屏幕。 花费3999元购买的"心灵SPA",仿佛只是给焦虑蒙上了 一层滤镜。 近两年,国内疗愈产业出现了爆发性增长。根据《疗愈经济用户报告(2024)》,中国 疗愈经济规模达到10万亿元人民币,约60%的城市青年人有焦虑情绪,其中18%为中 度或重度焦虑。各类打着疗愈之名的颂钵冥想班异常火爆。 一 家 网 红 瑜 伽 疗 愈 中 心 的 标 配 往 往 是 " 洞 穴 式 空 间 设 计 + 有 机 素 食 套 餐 + 心 理 学 硕 士 导 师"的一 ...
4000元的冥想班,白领花钱买自我安慰
Hu Xiu· 2025-05-10 05:52
Group 1 - The core viewpoint of the article highlights the explosive growth of the healing industry in China, with a market size reaching 10 trillion RMB, and 60% of urban youth experiencing anxiety, indicating a significant demand for therapeutic services [1][12] - Various types of meditation classes, particularly those branded as "healing," have become extremely popular, often featuring unique designs and organic food offerings, suggesting a blend of wellness and consumerism [1][9] - The article questions whether these meditation classes serve as genuine sanctuaries for urban dwellers or merely as cleverly designed consumer traps [1][7] Group 2 - The trend of incorporating meditation into workplace KPIs reflects a growing acceptance of mental wellness practices among professionals in major Chinese cities [3][10] - The narrative includes personal accounts of individuals, such as Lin Yue, who struggle with anxiety while attempting to find solace in meditation, illustrating the disconnect between the intended benefits of meditation and the realities of modern work life [6][12] - The rise of social media influencers in the healing space, who often commodify their experiences for followers, raises concerns about the authenticity of these practices and the potential for superficial engagement with mental wellness [7][9] Group 3 - The article discusses the commercialization of meditation and the emergence of a "pseudo-rest" industry, where consumers may question the value of their expenditures on therapeutic services [10][12] - Research indicates that mindfulness meditation can provide moderate relief for psychological distress, but emphasizes the importance of genuine engagement rather than superficial participation [10][11] - The healing industry's rapid growth is driven by a societal need for emotional value and psychological support, yet there is a risk that individuals may become trapped in a cycle of self-optimization without achieving true rest [12][13]