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年轻人最信的玄学,星座塔罗只能排第二丨2025年轻人玄学消费报告
3 6 Ke· 2025-08-23 01:33
Group 1 - The article discusses the rising trend of metaphysical consumption among young people, highlighting how they have transformed traditional practices into modern, everyday rituals [3][4][68] - A survey conducted by "Post-Wave Research Institute" collected 668 responses, revealing that 77.5% of participants were female and 29.5% were born after 2000 [5][4] - The primary motivations for seeking metaphysical guidance include career advancement (76.5%), financial luck (74.9%), and relationship issues (49.6%) [10][8] Group 2 - The survey indicates that 60% of young people are interested in astrology, with the top three areas of focus being BaZi (Chinese astrology), Western astrology, and Tarot [17][18] - The frequency of metaphysical practices has increased, with 54% of respondents feeling they are experiencing a "Mercury retrograde" effect, leading them to seek metaphysical solutions [23][68] - Young people are allocating budgets for metaphysical services, with 60% spending less than 500 yuan annually, while 20% spend over 1000 yuan [38][41] Group 3 - The article notes a significant increase in sales of temple-related products, with a 367% rise in ticket sales for temple attractions since March [49] - Young consumers are increasingly purchasing metaphysical items, such as temple bracelets and energy crystals, with 50.8% having bought temple bracelets [40][41] - Brands are embracing metaphysical marketing, creating products that resonate with metaphysical themes, indicating a growing market for such items [44][68]
年轻人最信的玄学,星座塔罗只能排第二丨2025年轻人玄学消费报告
36氪· 2025-08-16 10:15
Core Insights - The article discusses the rising trend of metaphysical consumption among young people, highlighting how they utilize various forms of divination and spiritual practices to navigate life's uncertainties and stressors [5][57]. - A survey conducted by "Houlang Research Institute" reveals that young individuals are increasingly turning to metaphysical tools, with a significant focus on career and financial success rather than traditional desires like love [8][32]. Group 1: Demographics and Preferences - The survey collected 668 responses, with 77.5% female and 22.5% male participants, indicating a strong female interest in metaphysical practices [6][7]. - The most sought-after forms of metaphysical guidance include BaZi (Chinese astrology) at 60.0%, Western astrology at 55.8%, and Tarot cards at 44.8% [15][14]. - Young people are primarily concerned with career luck (76.5%) and financial luck (74.9%), while only 49.6% seek love luck, showing a shift in priorities [8][9]. Group 2: Spending Habits - Approximately 60% of young people allocate less than 500 yuan annually for metaphysical services, while 20% spend over 1000 yuan [32][33]. - Common purchases include temple bracelets (50.8%), prayer pendants (38.6%), and energy crystals (30.1%), reflecting a growing market for metaphysical products [34][35]. Group 3: Reasons for Seeking Metaphysical Guidance - The primary motivations for engaging in metaphysical practices include alleviating stress and anxiety (70%), seeking explanations for current situations, and satisfying curiosity [41][42]. - The need for metaphysical support is particularly pronounced among younger generations, with 75% of post-00s and 78.3% of post-95s expressing a desire for such guidance [44]. Group 4: Trends and Cultural Shifts - The article notes a cultural shift where traditional practices like visiting temples are being replaced by more accessible forms of divination, such as AI fortune-telling and social media-driven astrology [57][58]. - The metaphysical market is evolving, with brands incorporating metaphysical themes into their products, indicating a blend of spirituality and consumerism [36][58].
月薪3000,花2000改命,玄学怎么收割了年轻人?丨2025年轻人玄学消费报告
后浪研究所· 2025-07-31 07:59
Core Viewpoint - The article highlights a significant shift in the priorities of young people, with a focus on career and financial success over romantic relationships, indicating that 76.5% seek career luck and 74.9% seek financial luck, while only 49.6% seek love luck [2][3][4]. Group 1: Young People's Aspirations - The most desired fortunes among young people are career luck (76.5%) and financial luck (74.9%), while only 49.6% are interested in love luck [3][4]. - There is a notable gender difference in belief in metaphysics, with females showing a higher average belief score (6.73) compared to males (5.95) [5][6]. - Females are generally more proactive in seeking fortunes related to career and finance, while males show more interest in health and family matters [6][8]. Group 2: Metaphysical Trends - The three dominant areas of metaphysics among young people are Bazi (Chinese astrology), Western astrology, and Tarot, with Bazi being the most popular at 60% [11][12]. - Interest in metaphysical practices has been increasing, with a significant rise in temple visits and Tarot readings [11][12]. - Young people often engage with metaphysical content through platforms like Xiaohongshu, Bilibili, and Douyin, with Xiaohongshu being the most popular source (63%) [21][22]. Group 3: Spending on Metaphysics - Approximately 60% of young people have an annual budget for metaphysical spending of less than 500 yuan, while 20% spend over 1000 yuan [29][30]. - Common purchases include temple bracelets (50.8%), prayer pendants (38.6%), and energy crystals (30.1%), indicating a growing market for metaphysical products [31][32]. - The trend of metaphysical-themed merchandise is on the rise, with brands incorporating metaphysical elements into their marketing strategies [33][34]. Group 4: Psychological Aspects - The primary motivation for seeking metaphysical guidance is to alleviate stress and anxiety, with 70% of young people indicating this as a reason [37][38]. - The need for anxiety relief is particularly pronounced among the post-95 generation, followed by the post-00 generation [40][41]. - Metaphysical practices are increasingly viewed as a form of psychological support, helping individuals regain confidence and cope with uncertainties in life [57].
冥想班正在收割白领
投资界· 2025-05-12 09:17
Core Viewpoint - The article discusses the explosive growth of the healing economy in China, highlighting the increasing anxiety among urban youth and the rise of various healing services, particularly meditation and yoga, as a response to this anxiety [4][16]. Group 1: Healing Economy Growth - The healing economy in China has reached a scale of 10 trillion RMB, with approximately 60% of urban youth experiencing anxiety, and 18% suffering from moderate to severe anxiety [4]. - Various meditation classes, particularly those using singing bowls, have become extremely popular as urbanites seek mental relief [4]. Group 2: Consumer Behavior and Industry Dynamics - The typical setup of a trendy yoga healing center includes a cave-like design, organic meals, and sessions led by psychology graduates, creating a one-stop service for consumers [5]. - The article questions whether these meditation classes serve as genuine mental retreats or are merely cleverly designed consumer traps [5]. - Influencers and consumers often showcase their meditation experiences on social media, turning relaxation into a performance for followers, which can undermine the authenticity of the experience [11][12]. Group 3: Psychological Insights and Challenges - Many individuals struggle to achieve the intended mental clarity during meditation, often distracted by work-related thoughts, indicating a disconnect between the practice and its intended benefits [9][15]. - Research indicates that mindfulness meditation can provide moderate relief from psychological distress, but requires genuine engagement rather than superficial participation [14]. Group 4: Market Trends and Consumer Awareness - The healing industry is rapidly expanding, driven by a market demand for emotional value and psychological support, but there is a risk that consumers may not critically assess the value of the services they purchase [10][13]. - The article suggests that the commodification of rest and relaxation may lead to a false sense of well-being, as individuals may end up paying for the illusion of self-improvement rather than achieving true mental peace [16].
4000元的冥想班,白领花钱买自我安慰
Hu Xiu· 2025-05-10 05:52
Group 1 - The core viewpoint of the article highlights the explosive growth of the healing industry in China, with a market size reaching 10 trillion RMB, and 60% of urban youth experiencing anxiety, indicating a significant demand for therapeutic services [1][12] - Various types of meditation classes, particularly those branded as "healing," have become extremely popular, often featuring unique designs and organic food offerings, suggesting a blend of wellness and consumerism [1][9] - The article questions whether these meditation classes serve as genuine sanctuaries for urban dwellers or merely as cleverly designed consumer traps [1][7] Group 2 - The trend of incorporating meditation into workplace KPIs reflects a growing acceptance of mental wellness practices among professionals in major Chinese cities [3][10] - The narrative includes personal accounts of individuals, such as Lin Yue, who struggle with anxiety while attempting to find solace in meditation, illustrating the disconnect between the intended benefits of meditation and the realities of modern work life [6][12] - The rise of social media influencers in the healing space, who often commodify their experiences for followers, raises concerns about the authenticity of these practices and the potential for superficial engagement with mental wellness [7][9] Group 3 - The article discusses the commercialization of meditation and the emergence of a "pseudo-rest" industry, where consumers may question the value of their expenditures on therapeutic services [10][12] - Research indicates that mindfulness meditation can provide moderate relief for psychological distress, but emphasizes the importance of genuine engagement rather than superficial participation [10][11] - The healing industry's rapid growth is driven by a societal need for emotional value and psychological support, yet there is a risk that individuals may become trapped in a cycle of self-optimization without achieving true rest [12][13]