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消费趋势洞察
Zhi Yi Ke Ji· 2025-12-21 10:47
Market Overview - The Chinese condiment market is projected to grow from CNY 408.1 billion in 2019 to CNY 498.1 billion in 2024, and is expected to reach CNY 699.8 billion by 2029, with a CAGR of 7.0%[13] - This growth rate is significantly higher than the global average and ranks second among major economies, only behind Southeast Asia and Latin America[13] - The market expansion is driven by consumption upgrades, restaurant recovery, and product innovation, with health and premiumization trends expected to further boost the industry[13] Category Trends - Basic condiments are experiencing steady growth, while compound condiments are seeing explosive growth with a CAGR of 10.2%, contributing 62% of the industry's incremental growth[17] - The average per capita consumption of condiments in the restaurant sector is higher, indicating a strong demand from this segment[20] - Online channels are rapidly growing, with instant retail showing over 40% growth, while offline channels still dominate with a 72% market share[25] Consumer Insights - 90% of consumers cook at least once a week, with those living with children cooking more frequently (4.1 times per week)[29] - Consumers prioritize taste and health when selecting condiments, with a strong preference for smaller, independent packaging to reduce waste[32] - 52% of consumers value the cultural heritage in their food choices, indicating a shift towards experience-based consumption[130]