Core Insights - The launch of the Fengyun X3L marks a significant step for Chery in the competitive new energy SUV market, targeting urban outdoor enthusiasts and advanced family users with a blend of individuality and practicality [3][16] - The vehicle is positioned as a "high-energy fashionable outdoor box," showcasing advanced performance, safety, intelligence, and design features [7][16] Pricing and Variants - The Fengyun X3L is available in four versions, with prices ranging from 109,900 to 149,900 yuan, including variants with different electric ranges: 135 km, 215 km, and a four-wheel drive version with a range of 205 km [1] Design and Features - The vehicle features a stylish design and advanced technology, with a focus on creating a lifestyle around the "box" model, including a strong emphasis on outdoor capabilities and customization options [4][12] - The dimensions of the Fengyun X3L are 4545×1950×1815 mm with a wheelbase of 2783 mm, providing ample interior space [9] Performance and Technology - The Fengyun X3L is equipped with a lightweight all-aluminum body, enhancing electric range by 15% and ensuring 30 years of rust resistance [7] - It utilizes the Kunpeng Golden Range CEM with a peak power of 100 kW and a thermal efficiency of 45.79%, while the four-wheel drive version boasts a total power of 315 kW and a 0-100 km/h acceleration time of just 4.7 seconds [9] User Engagement and Community Building - Chery has established the "Fengyun Box Club" to foster user interaction and community engagement, aiming to transition from a traditional car manufacturer to a proponent of lifestyle mobility [14] - The introduction of six official modified versions of the Fengyun X3L lowers the barriers for personalized modifications, enhancing user experience and brand loyalty [14] Market Positioning - The Fengyun X3L aims to set a new value benchmark in the market by offering competitive pricing below similar joint venture products while providing luxury brand-level technology and a flexible modification culture [16]

风云X3定位"精美时尚户外方盒"，针对时尚年轻群体、女性用户，提供纯电两驱产品。风云X3将作 为"女性、年轻人的第一台方盒子"，降低硬派风格方盒的入门门槛，满足城市代步基础需求。相比 iCAR03，风云X3在造型、动力、智能、配置、品质等6大方面大幅升级，共包含100项升级点。 风云X3PLUS定位"智趣时尚户外方盒"，针对科技爱好者、都市小家庭核心用户群体，提供纯电两驱、 四驱产品，带给用户"家庭出游新搭子"。相比iCAR03T，风云X3PLUS在造型、动力、智能、配置、品 质等7大方面大幅升级，共包含110项升级点，以"6大同级第一、6大同级唯一、8大全系标配"的领先优 势，以"智能陪伴"和"无忧体验"构建出行新体验，城郊游玩，更野更智能。 商报讯(记者郭雨昕)日前，奇瑞汽车旗下风云品牌全新方盒子产品序列——风云X3与风云X3PLUS上 市。风云X3系列基于iCAR03系列焕新打造，风云X3售价8.99万元起，风云X3PLUS售价10.99万元起。 ...