Core Insights - Alibaba Group and Marriott International announced a strategic AI partnership focused on enhancing personalized travel experiences in the Chinese market [1][2] - The collaboration aims to accelerate the integration of AI technology and application scenarios, with Marriott adopting Alibaba Cloud's infrastructure and data products to improve operational efficiency [1] - Initial efforts will concentrate on the Chinese market, with plans to explore broader cooperation areas in the future [1] Group 1: AI Integration and Applications - Marriott will integrate Alibaba's Tongyi series large models to upgrade customer service and marketing processes [1] - An innovative mechanism will be established to support AI applications in hotel scenarios, with a pilot AI smart agent set to launch in 2026 at the Fliggy Marriott flagship store [1] - The AI smart agent will provide personalized itinerary suggestions, enhancing booking efficiency and digital experiences, transitioning from "passive response" to "proactive anticipation" in service [1] Group 2: Supply Chain and Marketing Collaboration - Marriott will strengthen supply chain cooperation with Alibaba to enhance service advantages across official channels, ensuring consistency in pricing, benefits, and membership services [2] - The partnership will leverage a joint venture to support intelligent marketing initiatives in the Chinese market and explore new growth opportunities [2] - Marriott's CEO emphasized the importance of combining Alibaba's digital and AI strengths with Marriott's member ecosystem to create personalized travel experiences [2]

同时，万豪将与阿里进一步加强供应链合作，夯实万豪官方渠道服务优势，确保包括飞猪万豪国际集团旗舰店、万豪旅享家App等在价格、权益、会员服务 方面的一致性和竞争力。双方还将依托合资公司，助力万豪在中国市场开展智能营销，并持续扩展新渠道，挖掘新增长机会。2017年，阿里巴巴集团与万豪 国际集团达成战略合作，并成立合资公司，为消费者创造崭新的旅行体验。 【环球网科技综合报道】11月10日，阿里巴巴集团与万豪国际集团宣布达成AI战略合作，双方将在中国市场围绕云基础设施、AI应用创新等领域深度合 作，为用户创造个性化、高品质的旅行体验。 此次合作是双方在既有良好合作基础上，面向AI时代的又一次升级，旨在加速AI技术创新与应用场景的深度融合。万豪国际将采用阿里云领先的云基础设 施及数据产品，构建坚实的AI时代技术底座，助力其业务增长，提升运营效率。双方合作初期将聚焦中国市场，并以此为基础，共同探索和拓展更广泛的 合作领域。 在应用层面，万豪将集成通义系列大模型，支持其客户服务、市场营销等环节的智能化升级。同时，双方将建立创新机制，支持酒店场景的AI创新应用与 用户体验升级，计划于2026年率先在飞猪万豪旗舰店启用试点AI ...