Core Viewpoint - The credit rating agency maintains the long-term credit rating of Jiajiayue Group Co., Ltd. at AA, with a stable outlook for both the company and its convertible bonds, indicating a solid financial position and operational stability [1][3]. Company Overview - Jiajiayue Group is a privately listed retail company based in Shandong Province, primarily engaged in supermarket chain operations, including various formats such as community fresh food supermarkets and discount stores [3][6]. - As of the end of 2024, the company reported total assets of 134.22 billion yuan and equity of 24.06 billion yuan, with a revenue of 182.56 billion yuan and a profit of 1.87 billion yuan [6][7]. Financial Performance - The company experienced a revenue growth of 7.97% in 2024, with stable gross margins across its business segments. However, in the first quarter of 2025, revenue declined by 4.77% year-on-year [9][10]. - Cash and cash equivalents stood at 20.68 billion yuan, representing 15.41% of total assets, with a net cash flow from operating activities of 11.51 billion yuan [4][6]. Debt and Credit Metrics - The company has a high debt burden, with a debt-to-asset ratio of 82.07% and a total debt capitalization ratio of 68.86% as of the end of 2024 [4][5]. - The convertible bond "Jia Yue Convertible Bond" has an issuance scale of 6.45 billion yuan, with a maturity date set for June 5, 2026 [6]. Market Position and Strategy - The company maintains a stable market position in Shandong Province, particularly in the Weihai and Yantai regions, and is focused on optimizing store layouts and enhancing service quality [3][7]. - The company has been actively closing underperforming stores, with a net reduction of 34 stores by the end of 2024, while also expanding its online sales channels [11][12]. Industry Analysis - The retail industry is facing challenges due to insufficient consumer demand and a shift towards online retail, which remains the primary driver of consumption growth [7][8]. - The government is expected to continue supporting consumption through policy measures, which may benefit the retail sector in the coming years [7][8].