餐前控控片
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“嗨吃少烦恼”的万益蓝是瘦身宝,还是智商税?
Bei Jing Shang Bao· 2025-11-11 15:21
Core Viewpoint - WonderLab, a leading brand in the probiotic sector, has achieved significant sales during the "Double 11" shopping festival, but faces controversy regarding the effectiveness of its products, particularly in weight loss claims [1][7][11]. Sales Performance - As of November 11, 2025, WonderLab's "B420+S100" probiotic combination was the top seller on Taobao, with over 50,000 units sold at a post-coupon price of 477.26 yuan per set [1][4]. - The pricing of WonderLab's products is relatively high compared to competitors, with the B420 probiotic priced at 7.48 yuan per bottle, while similar products from other brands are cheaper [6][4]. Consumer Complaints - There are 117 complaints related to WonderLab on the Black Cat Complaints platform, primarily concerning ineffective weight loss and side effects [1][7]. - A consumer reported spending over 1,000 yuan on the B420+S100 combination without any weight loss, suggesting the product may not deliver on its promises [7]. Scientific Backing and Claims - Medical professionals assert that probiotics are primarily used for diarrhea and gut function disorders, not for weight loss, indicating that marketing claims linking probiotics to weight loss are exaggerated [8][9]. - Clinical studies cited by WonderLab show limited weight loss effects, with improvements in gut function rather than direct weight loss [7][9]. Marketing Practices - WonderLab's marketing strategies include using phrases that imply weight loss benefits, despite disclaimers stating that the products are ordinary foods without therapeutic claims [11][13]. - The brand has been criticized for misleading advertising, as promotional materials suggest weight loss effects while the product details clarify that it does not guarantee such outcomes [13][11]. Company Background - WonderLab was established in 2019 and has rapidly grown, achieving over 600 million bottles sold by March 2025, becoming the top seller in China's probiotic market [14]. - The company has undergone multiple rounds of financing, attracting investments from notable firms like IDG Capital and Temasek [14]. Regulatory Issues - A subsidiary of WonderLab faced penalties for producing non-compliant products, raising concerns about quality control in its manufacturing processes [15][17]. - The company has not responded to inquiries regarding the compliance and effectiveness of its B420 probiotic products [21].
不运动不挨饿也能瘦?万益蓝“餐前控控片”遭多人投诉“虚假宣传”
Guo Ji Jin Rong Bao· 2025-09-26 15:20
Core Viewpoint - The product "Pre-meal Control Tablets" by Wonderlab has gained attention for its claims of weight loss without diet or exercise, but it faces skepticism and complaints regarding its effectiveness and marketing practices [1][5][8] Group 1: Product Claims and Marketing - The product is marketed as a means to block carbohydrate absorption, appealing to consumers who struggle with dieting and exercise [1][5] - Despite high sales, with 200 million tablets sold, many consumers report no weight loss and even adverse effects like stomach pain [1][8] - The marketing includes ambiguous statements that suggest weight loss benefits while disclaiming these claims in fine print [5][7] Group 2: Consumer Feedback and Efficacy - Numerous consumer complaints highlight the ineffectiveness of the product, with reports of no weight loss and gastrointestinal issues [8][10] - Some consumers have conducted personal experiments, finding that the product did not lead to weight loss and, in some cases, resulted in weight gain [10][13] - Industry experts suggest that the key ingredient, white kidney bean extract, may have limited effects on carbohydrate absorption but is not a comprehensive solution for weight loss [8][13] Group 3: Regulatory and Legal Issues - The product is classified as a "compressed candy" under Chinese law, which prohibits claims of health benefits or medical efficacy [7] - The parent company, Shenzhen Beautiful Nutrition Technology Co., has faced multiple fines for false advertising and misleading claims in recent years [14]