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三只松鼠成立三家新公司加码供应链,不久前刚与“爱零食”分手
Di Yi Cai Jing· 2025-07-04 09:48
Group 1 - The company plans to invest up to 200 million RMB to enhance its supply chain, focusing on the construction of snack industrial parks and supply chain bases in various regions [2][3] - The strategic focus of the company is on "high-end cost performance," aiming to improve the self-production ratio of snack categories while maintaining reasonable pricing for consumers [2][3] - The company's revenue has fluctuated, increasing from 900 million RMB in 2014 to 10.2 billion RMB in 2019, then declining to over 7 billion RMB in 2022 and 2023, with a projected revenue of 10.6 billion RMB in 2024 [2] Group 2 - The company has been working to expand its offline channel presence, having previously relied heavily on e-commerce platforms [3] - A planned acquisition of the snack brand "Ai Ling Shi" for 200 million RMB was terminated due to disagreements on core terms, highlighting the company's challenges in offline expansion [3] - The company's offline store revenue was 404 million RMB in 2024, accounting for only 3.8% of total revenue, indicating a weak position in offline retail [3]