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三只松鼠成立三家新公司加码供应链,不久前刚与“爱零食”分手
Di Yi Cai Jing· 2025-07-04 09:48
Group 1 - The company plans to invest up to 200 million RMB to enhance its supply chain, focusing on the construction of snack industrial parks and supply chain bases in various regions [2][3] - The strategic focus of the company is on "high-end cost performance," aiming to improve the self-production ratio of snack categories while maintaining reasonable pricing for consumers [2][3] - The company's revenue has fluctuated, increasing from 900 million RMB in 2014 to 10.2 billion RMB in 2019, then declining to over 7 billion RMB in 2022 and 2023, with a projected revenue of 10.6 billion RMB in 2024 [2] Group 2 - The company has been working to expand its offline channel presence, having previously relied heavily on e-commerce platforms [3] - A planned acquisition of the snack brand "Ai Ling Shi" for 200 million RMB was terminated due to disagreements on core terms, highlighting the company's challenges in offline expansion [3] - The company's offline store revenue was 404 million RMB in 2024, accounting for only 3.8% of total revenue, indicating a weak position in offline retail [3]
广东东莞:外贸突围韧性足(走进产业地标·发展一线探变化)
Ren Min Wang· 2025-07-01 22:19
Core Viewpoint - Dongguan's foreign trade enterprises are successfully navigating challenges and uncertainties in the global market, achieving significant growth through market diversification and structural optimization [6][8]. Group 1: Foreign Trade Performance - In the first five months of this year, Dongguan's foreign trade import and export value reached 615.85 billion yuan, a year-on-year increase of 17.4%, with exports amounting to 371.74 billion yuan, up 11.2% [6]. - The city's foreign trade structure is evolving, with the proportion of trade with countries involved in the Belt and Road Initiative reaching 29.2% and ASEAN becoming the largest trading partner, while the U.S. market share decreased from 14% to 12% [8]. Group 2: Market and Business Strategies - Companies like Bolivian Lithium and GOO Home are expanding their markets and maintaining order volumes by diversifying their customer base and collaborating with domestic hotel groups [7]. - Dongguan's foreign trade enterprises are increasingly integrating domestic and foreign markets, with foreign-funded enterprises' domestic sales exceeding 1.8 trillion yuan over the past three years [8]. Group 3: Industrial System and Competitive Advantage - Dongguan's industrial ecosystem supports cost advantages, with local supply chains reducing production costs by 10% to 20% compared to overseas manufacturing [9]. - The city hosts over 220,000 industrial enterprises, fostering a trillion-level electronic information industry cluster and four other hundred-billion-level industries [9]. Group 4: Transformation and Upgrading - Companies are focusing on high-end product development, with OPPO's health lab launching over 50 research projects and obtaining more than 150 patents to enhance product competitiveness [11]. - Technological innovation is a priority, with companies like Ding Tai Gao Ke achieving a 30% annual growth rate in output value through advanced micro-drilling equipment [12]. Group 5: Smart Manufacturing - The implementation of smart manufacturing has led to an 85% increase in production efficiency at companies like Xu Fu Ji, while also improving product quality [14]. - Over 1,600 traditional enterprises in Dongguan have undergone digital transformation, positioning the city as a pilot for small and medium-sized enterprise digitalization [14]. Group 6: Brand Development - Companies are shifting from OEM to OBM+ODM models, enhancing competitiveness through brand development, as seen with De Li Watch's new product line projected to generate 200 million yuan in sales [15]. Group 7: Policy Support - Dongguan's government is providing support for export credit insurance and cross-border e-commerce to bolster companies' confidence in international markets [17]. - The "30 Measures to Stabilize Foreign Trade" plan aims to expand export credit insurance coverage and support compliance for cross-border e-commerce businesses [18].
狂吸父母退休金的「慢升糖」食品,是智商税么?
36氪· 2025-06-25 13:56
以下文章来源于风味星球 ,作者梅姗姗 风味星球 . 系列纪录片《风味人间》《风味原产地》主创团队 —— 万般生活皆有风味,与更多人一起,吃出世界的辽阔 后知后觉的爸妈,却能反应最迅速地跟上时代,悠闲自在地拥抱美味的低GI。 文 | 梅姗姗 编辑 | 斯小乐 来源| 风味星球(ID:fengweixingqiu) 封面来源 | unsplash 视频那头,我妈正在给我展示她的低GI(慢升糖)食品: " 这是我买的低 GI 的沙琪玛,无糖山药沙琪玛;这个是低 GI 的面包,我每次吃半个,前两天偷偷背着你爸,还往里面夹了个炸 鸡翅,喔唷,好吃极了!还有这个,是低 GI 的面条 … … " 老妈买的各种低GI食品 "… … 你王阿姨女儿推荐的,他们加在某马买了低 GI 面条,吃完后测的血糖,基本没有太大波动。我吃完后发现,血糖真没怎 么升,就买了这些其他的。沙琪玛是给你爸吃的,你爸难得觉得好吃 … … " " 不要瞎信这些噱头。 " 我忍不住打断老妈。 " 现在商家,骗的就是你们这群有闲有钱,拿退休金的老年人。到头来说不准血糖 没控制好,吃出毛病来,医保都不够报销的。 " 其实听到某马两个字我就开始警惕了。现在商家可 ...
狂吸父母退休金的“慢升糖”食品,是智商税么?
Hu Xiu· 2025-06-18 09:27
Core Viewpoint - The article discusses the rising trend of low glycemic index (GI) foods in the market, particularly targeting older consumers, and raises concerns about the authenticity and marketing strategies behind these products [1][5][12]. Group 1: Market Trends - Low GI food labels have become ubiquitous in supermarkets, appearing on various products from noodles to snacks, indicating a significant shift in consumer awareness and demand for healthier options [6][10]. - The concept of low GI foods is being promoted as part of a national health initiative, with the government encouraging the consumption of low sugar or no sugar products to combat diabetes [12][14]. Group 2: Consumer Behavior - Older consumers, particularly retirees, are increasingly investing in low GI foods, despite the higher prices associated with these products, reflecting a shift in their spending priorities towards health [26]. - There is a growing "health anxiety" among consumers, leading them to seek out products that claim to have health benefits, such as low GI foods, which may not always be substantiated [10][30]. Group 3: Certification and Authenticity - The process for obtaining low GI certification involves rigorous testing to ensure that the blood sugar response to the product is significantly lower than that of glucose, which adds credibility to the label [13][16]. - Different products may carry varying low GI certifications due to the involvement of multiple third-party laboratories, leading to inconsistencies in labeling and consumer confusion [16][17]. Group 4: Pricing Dynamics - The presence of low GI labels can lead to a price increase of up to 40% for similar products, raising questions about the value proposition for consumers [12][11]. - Despite the higher costs, consumers are willing to pay more for products that align with their health goals, indicating a potential market opportunity for companies offering certified low GI foods [26].
昆明市市场监督管理局2025年第3期食品安全监督抽检信息公告
昆明市市场监督管理局2025年第3期食品安全监督抽检信息公告 根据《中华人民共和国食品安全法》及其《食品安全监督抽检和风险监测工作规范》等规定,现将昆明市市场监督管理局2025年第3期食品安全监督抽 检信息公告如下: 本期公布的食品安全监督抽检产品为食用油、油脂及其制品、食用农产品、乳制品、粮食加工品等,抽检依据:GB 2760-2024《食品安全国家标准 食 品添加剂使用标准》、GB 2762-2022《食品安全国家标准 食品中污染物限量》、GB 2763-2021《食品安全国家标准 食品中农药最大残留限量》等标准 及产品明示标准的要求。抽检项目包括:铅(以Pb计)、苯甲酸及其钠盐(以苯甲酸计)、山梨酸及其钾盐(以山梨酸计)、甜蜜素(以环己基氨基 磺酸计)、安赛蜜、菌落总数、大肠菌群等指标。 | 42 DBJXY2553011200019ZX 广西明旺食品有限公 | 广西壮族自治区玉林市玉州区长望路6 | 西山区树梅食品店 | 旺仔牛奶(调制 | 125mL/盒 | 2025- | | --- | --- | --- | --- | --- | --- | | 司 | 号 | | 乳) | | 01-17 ...
四川省达州市市场监督管理局关于2025年食品安全监督抽检情况通告 (2025年第14号)
达州市市场监督管理局关于2025年食品安全监督抽检情况通告(2025年第14号) | 健麟食品厂 | 村七组 | | 桥社区时尚新城负一楼 | | | | 03-29 品药品检 | | --- | --- | --- | --- | --- | --- | --- | --- | | | | | | | | | 验所 | | 35 益海嘉里(重庆)粮 油有限公司 | 重庆市江津区德感工业园 | 宣汉银丰购物中心 | 四川省达州市宣汉县普光镇双 桥社区时尚新城负一楼 | | 2.5千克/袋 | 2024- 12-22 | 达州市食 品药品检 | | | | | | 珍珠米(大米) | | | | | | | | | | | | 验所 | | 加加食品集团 36 (阆中)有限公 | 阆中市七里新区汉王祠路 | 宣汉银丰购物中心 | 四川省达州市宣汉县普光镇双 | 红烧老抽酱油 | 800ml/瓶 | 2024- | 达州市食 品药品检 | | | | | 桥社区时尚新城负一楼 | (酿造酱油) | | 09-02 | | | 司 | | | | | | | 验所 | | 37 千禾味业食品股 份有限公司 | 四川 ...
近三年产值年均增8%,“零食王国”徐福记如何再焕新机?
Nan Fang Du Shi Bao· 2025-05-23 01:03
近三年间,徐福记的产值稳步增长,产值年均增长达到了8%,2024年更是实现两位数的突破。徐福记 品牌总经理蔡典儒介绍,以消费者为中心,创新致胜,是徐福记品牌的核心策略,当前,徐福记有超过 150人的专业研发队伍,连续12年研发投入年均近2亿元;徐福记着力建设智能工厂,大大提升了企业的 产能。 南方都市报联合招商银行东莞分行,开展"金融活水润莞企,有招有为创未来"深调研专题,本期走进东 莞徐记食品有限公司,探索知名零食品牌"徐福记"畅销数十年背后的秘密。 近三年产值年均增长达8% 连续12年研发投入年均近2亿元 熊博士营养软糖、星厨系列饼干、低GI沙琪玛……今年一季度,徐福记在成都举办新品战略发布会, 系列迎合健康化消费趋势的新品引人注目。徐福记曾依靠新年糖走红海内外,成为消费者家喻户晓 的"年味记忆",立足东莞三十余年,现如今发展成为"零食王国",产品款式接近800个,日产能超过 1600吨,服务超200万家终端门店…… 作为家喻户晓的国民经典零食品牌,提起徐福记,最广为人知的便是"新年糖"、绵软松甜的沙琪玛、酥 松绵密的凤梨酥……作为"糖果大王",徐福记的每一款产品都是舌尖的年味记忆。目前,徐福记主要生 产 ...
不仅做酒还做卫生巾,章燎原称三只松鼠“重生了”
Bei Ke Cai Jing· 2025-05-21 12:15
新京报讯(记者王子扬)5月21日,新京报记者了解到,休闲食品企业三只松鼠召开了"三生万物"2025 全域生态大会。会上,品牌创始人章燎原表示,三只松鼠已经从坚果做到零食、饮料,乃至全品类,渠 道方面也从线上销售发展做到全渠道业态。同时,三只松鼠官宣孵化的多个品类新品牌,包括酒类、日 化类品牌,以及全场景生活品质好物的"生活馆"、便利又便宜的"一分利"便利店。 大会一开始,章燎原就描述了过去一年的变化,"去年我们在上海召开第一届三只松鼠生态大会,上场 的时候用了三个字:'久违了'。当时用这三个字来形容三只松鼠在去年之前的2-3年时间内穿越低谷,然 后用'松鼠老爹回来了'来表达在2-3年时间里,我认为我们认清了自己,我们也知道未来该怎么去走。时 隔1年,'久违了'三个字表达的是,今年三只松鼠重生了。" 坚果是三只松鼠的核心品类。2024年度,三只松鼠打造了每日坚果、夏威夷果、开心果、巴旦木、腰 果、坚果乳等超20款亿级大单品。在"高端性价比"总战略牵引下,三只松鼠加速零食产品上新,为全渠 道适配并经营全品类零食。2024年度,公司累计上线超1000款SKU(最小存货单位),打造辣卤礼包、 1号蛋、高蛋白肉脯、手撕 ...
雀巢全吞徐福记
36氪· 2025-03-05 23:59
以下文章来源于斑马消费 ,作者陈晓京 斑马消费 . 寻找泛消费领域的斑马企业 要知道在上世纪90年末期,城镇职工月工资普遍在几百元的水平,徐福记一盒糖果售价高达几十元,提着走亲访友十分体面。 通过高举高打,徐福记在节庆市场的品牌辨识度和认可度迅速升高。1998年,稳坐国内糖果市场头把交椅,并持续多年。 2010年,徐福记已是糖果行业名副其实的龙头企业,实现 营业收入43.1亿元,净利润6.02亿元 ,并在次年4月顺利登陆新加坡证券交易所。 在公司上市前后,费列罗、德芙和炫迈等外资糖果品牌陆续进入国内市场,减糖趋势、电商崛起以及新品牌的出现,还是让徐福记感受到了空前压力,亟待 通过外部的助力突破重围。 在高盛牵线下,2011年雀巢牵手徐福记,以17亿美元的对价让出60%股权,徐氏兄弟渐渐退出一线,企业也从新交所摘牌。 雀巢最终吞下了徐福记, 又一国产品牌奔向外资怀抱。 文 | 陈晓京 来源| 斑马消费(ID:banmaxiaofei) 封面来源 | 徐福记官方网站 几乎在预料之中,雀巢最终吞下了徐福记,又一国产品牌奔向外资怀抱。 其实,这一幕早在14年前就已经定格。当年台湾省徐乘家族让出徐福记控制权,雀巢仅仅花 ...