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三只松鼠发布2025半年报,营收54.78亿,供应链布局稳健发力
Zhong Guo Zhi Liang Xin Wen Wang· 2025-08-27 13:47
财报显示,上半年依托"D+N"全渠道协同体系,三只松鼠在线下分销以加速全品类适配与全渠道渗透为重点,推出瓜子、火鸡面、 AD钙、八宝粥等千万级日销品矩阵。同时,探索打造三只松鼠"生活馆",在坚果零食基础上新增"现制烘焙+生鲜+日化"等多个高频 刚需品类,自有品牌占比超90%。据公开数据,三只松鼠生活馆开业3天销售额破百万元。 全品类维度,报告期内除打造每日坚果、夏威夷果等数款亿级大单品和紫皮腰果、开心果、开口松子、巴旦木、芒果干、水牛乳千层 吐司、沙琪玛、鸡胸肉等五千万级单品外,子品牌"小鹿蓝蓝"保持增长及盈利态势,报告期内推出小鹿蓝蓝care和小鹿蓝蓝plus两大子 品牌,分别定位优质基础款母婴用品和青年健康零食潮品牌,向"婴童食品全领域"进军。此外,孵化超大碗、蜻蜓教练、东方颜究 生、金牌奶爸等新品牌矩阵,打造了火鸡面、螺蛳粉、鸡胸肉、轻食大礼包、核桃桑葚黑芝麻丸、宠物零食拌饭肉松等超百万潜力新 品。 为提升坚果及零食自产比例,三只松鼠聚焦四大集约基地优质供给体系,在东区(安徽芜湖)、北区(天津武清)、西南区(四川成 都)供应链集约基地基础上,报告期内新增签约华南(广东佛山)供应链集约基地,扩展建设华东供 ...
三只松鼠:2025年上半年营收增长7.94%,肉松汉堡面包等新品上线数月突破百万销售
Cai Jing Wang· 2025-08-27 13:38
利润变动原因为:(1)坚果原料成本上涨,影响毛利率;(2)部分线上平台流量结构变化,费率有所 提升;(3)线下分销加大市场费用投入,加速日销品布局及终端渗透;(4)新增物业折旧及摊销费用 上升。 在"高端性价比"总战略牵引下,公司加速零食产品上新,为全渠道适配并经营全品类零食。打造水牛乳 千层吐司、沙琪玛、螺蛳粉、鸡胸肉等五千万级产品,同时肉松汉堡面包、蔓越莓豆沙糕、轻食组合、 素毛肚等新品上线数月突破百万销售。报告期内公司建成华东供应链集约基地弋江零食园区,包括肉 食、手撕面包、蛋黄酥三大工厂,覆盖五大品类,拥有七条产线,大幅提升零食自产比例。 (企业公告) 8月27日,三只松鼠发布2025年半年报。当中披露,2025年上半年,公司实现营业收入54.78亿元,同比 增长7.94%;归属母公司净利润1.38亿元,同比下降52.22%。 公告指出,营收变动原因为:(1)2025年年货节前移致一季度营收错档,二季度依托"D+N"全渠道体 系,整体营收增速超20%;(2)线下分销重点推进日销品铺市并试水乳饮饮料,二季度渠道销售实现 翻倍增长;(3)洞察即时零售新机遇,探索打造自有品牌生活馆首店。 ...
2024年临沂粮油食品产业产值破三百亿,多项指标领跑全国
Qi Lu Wan Bao Wang· 2025-08-27 07:18
据介绍,全市花生种植面积230.3万亩、总产71.3万吨,均居全省第1位;拥有各类花生加工企业222家,其中规模以上花生油加工企业21家,金胜粮油、兴 泉油脂、玉皇粮油、中粮油脂4家企业位居全国花生油加工十强,精制花生油产量约占全国1/6。77家花生加工企业具有出口资质,花生酱、烤花生、蛋白 肽等30多类产品远销欧洲、中东、日本等60多个国家和地区。 据了解,全市拥有焙烤食品加工企业670余家,年加工食品600余万吨,产品涵盖33个大类1000多个品种。拥有青援、鼎福等老牌企业,巴比熊、好唛哆、 亿佰利、诺好佳等一批新生力量强势崛起,沂水县成为全国最大的沙琪玛、紫皮糖生产基地。全市小麦种植438.8万亩,总产188.1万吨,有19家规模以上 面粉加工企业,其中郯城县五得利面粉年产能270万吨,是世界最大的单体面粉加工厂。大豆种植29.4万亩,总产5.5万吨,加工产能过100万吨,豆奶粉产 能约占全国1/3;豆黄金食品首创零添加天然腐竹,填补了国内市场空白。 齐鲁晚报.齐鲁壹点李其峰 8月26日,记者从临沂市人民政府新闻办公室新闻发布会了解到,2024年全市规模以上精品粮油及深加工企业161家、产值306亿元, ...
“食在广州”谋进阶:国营餐饮老字号“调味”新故事
2 1 Shi Ji Jing Ji Bao Dao· 2025-08-24 13:57
在美食之都广州,广府茶楼不仅是老广"饮早茶"的场所,更是氤氲着浓厚人文情怀的精神家园。 惠如楼开业一周以来,人流如织。8月23日,记者走进茶楼,看到非遗竹编灯笼点缀的走廊,以红黑金主调的店面装潢,空间融汇南洋风情与岭南骑楼元 素,再以木棉与荔枝树点缀其间,满眼广府情韵。 阔别老城区三十年后,惠如楼红灯重燃,从清朝光绪元年潘家会馆的麻石小巷中起步,到白云区设计之都的高楼大厦,以新址新貌续写本土老字号的百年历 史。这也是广州国资老字号振兴发展战略的一次重要落子。 据悉,焕新的惠如楼由广州国有资产管理集团旗下的广州老字号投资控股有限公司(简称"老字号公司")操盘运营。"我们要让惠如楼既守住 150 年的手艺 根脉,又长出适应现代生活的新枝。" 广州国资管理集团董事长夏雨表示。 数据显示,截至2024年底,广州餐饮商事登记市场主体总数达24.8万家,网点密度居全国之首。面对激烈竞争与消费升级,叠加政策利好,拥有众多餐饮老 字号的广州国资如何擦亮"金字招牌"? 创新机制体制 "食在广州"不仅是对美食的描述,更意味着这里是餐饮业的大擂台。8月22日下午,广州市高规格召开了餐饮业发展座谈会,市委、市政府主要领导面对面 听取 ...
三只松鼠成立三家新公司加码供应链,不久前刚与“爱零食”分手
Di Yi Cai Jing· 2025-07-04 09:48
Group 1 - The company plans to invest up to 200 million RMB to enhance its supply chain, focusing on the construction of snack industrial parks and supply chain bases in various regions [2][3] - The strategic focus of the company is on "high-end cost performance," aiming to improve the self-production ratio of snack categories while maintaining reasonable pricing for consumers [2][3] - The company's revenue has fluctuated, increasing from 900 million RMB in 2014 to 10.2 billion RMB in 2019, then declining to over 7 billion RMB in 2022 and 2023, with a projected revenue of 10.6 billion RMB in 2024 [2] Group 2 - The company has been working to expand its offline channel presence, having previously relied heavily on e-commerce platforms [3] - A planned acquisition of the snack brand "Ai Ling Shi" for 200 million RMB was terminated due to disagreements on core terms, highlighting the company's challenges in offline expansion [3] - The company's offline store revenue was 404 million RMB in 2024, accounting for only 3.8% of total revenue, indicating a weak position in offline retail [3]
广东东莞:外贸突围韧性足(走进产业地标·发展一线探变化)
Ren Min Wang· 2025-07-01 22:19
Core Viewpoint - Dongguan's foreign trade enterprises are successfully navigating challenges and uncertainties in the global market, achieving significant growth through market diversification and structural optimization [6][8]. Group 1: Foreign Trade Performance - In the first five months of this year, Dongguan's foreign trade import and export value reached 615.85 billion yuan, a year-on-year increase of 17.4%, with exports amounting to 371.74 billion yuan, up 11.2% [6]. - The city's foreign trade structure is evolving, with the proportion of trade with countries involved in the Belt and Road Initiative reaching 29.2% and ASEAN becoming the largest trading partner, while the U.S. market share decreased from 14% to 12% [8]. Group 2: Market and Business Strategies - Companies like Bolivian Lithium and GOO Home are expanding their markets and maintaining order volumes by diversifying their customer base and collaborating with domestic hotel groups [7]. - Dongguan's foreign trade enterprises are increasingly integrating domestic and foreign markets, with foreign-funded enterprises' domestic sales exceeding 1.8 trillion yuan over the past three years [8]. Group 3: Industrial System and Competitive Advantage - Dongguan's industrial ecosystem supports cost advantages, with local supply chains reducing production costs by 10% to 20% compared to overseas manufacturing [9]. - The city hosts over 220,000 industrial enterprises, fostering a trillion-level electronic information industry cluster and four other hundred-billion-level industries [9]. Group 4: Transformation and Upgrading - Companies are focusing on high-end product development, with OPPO's health lab launching over 50 research projects and obtaining more than 150 patents to enhance product competitiveness [11]. - Technological innovation is a priority, with companies like Ding Tai Gao Ke achieving a 30% annual growth rate in output value through advanced micro-drilling equipment [12]. Group 5: Smart Manufacturing - The implementation of smart manufacturing has led to an 85% increase in production efficiency at companies like Xu Fu Ji, while also improving product quality [14]. - Over 1,600 traditional enterprises in Dongguan have undergone digital transformation, positioning the city as a pilot for small and medium-sized enterprise digitalization [14]. Group 6: Brand Development - Companies are shifting from OEM to OBM+ODM models, enhancing competitiveness through brand development, as seen with De Li Watch's new product line projected to generate 200 million yuan in sales [15]. Group 7: Policy Support - Dongguan's government is providing support for export credit insurance and cross-border e-commerce to bolster companies' confidence in international markets [17]. - The "30 Measures to Stabilize Foreign Trade" plan aims to expand export credit insurance coverage and support compliance for cross-border e-commerce businesses [18].
近三年产值年均增8%,“零食王国”徐福记如何再焕新机?
Nan Fang Du Shi Bao· 2025-05-23 01:03
Core Insights - Xu Fu Ji is focusing on health-oriented products, launching new items like nutritional gummies and low-GI snacks to align with consumer trends [2][5] - The company has achieved an average annual revenue growth of 8% over the past three years, with expectations for double-digit growth in 2024 [4][7] - Xu Fu Ji has a strong commitment to innovation, with over 150 R&D professionals and an annual investment of nearly 200 million yuan in research and development for the past 12 years [9][10] Company Overview - Established in 1992, Xu Fu Ji has over 30 years of experience in Dongguan and has become a well-known brand in both domestic and international markets [7] - The company produces nearly 800 different products across eight categories, including candies, snacks, and baked goods [5][7] - Xu Fu Ji operates more than 39 modern workshops and 127 high-quality automated production lines, with a daily production capacity exceeding 1,600 tons [7][10] Innovation and R&D - The company has established a "Health Snack Joint Research Center" in collaboration with South China University of Technology, focusing on functional ingredients and advanced technology innovation [9] - Xu Fu Ji's R&D strategy emphasizes "nutritional addition, ingredient reduction, and healthier processing methods," leading to the development of low-sugar and low-fat products [9][10] - The company has implemented smart factory initiatives, enhancing production efficiency to 85% through automation and digitalization [10][12] Quality Control - Xu Fu Ji maintains strict quality control, with products undergoing 331 quality inspection checkpoints before reaching consumers [14][15] - The company sources high-quality ingredients, such as AA-grade fresh eggs, to ensure product freshness and quality [14] Financial Collaboration - In December 2022, Xu Fu Ji partnered with China Merchants Bank Dongguan Branch to enhance financial services, including supply chain finance and digital transformation [16][18] - The collaboration has improved financial management efficiency and provided tailored insurance services for Xu Fu Ji's employees [20][21] - Xu Fu Ji has successfully integrated its products into the bank's internal purchase platform, achieving significant sales milestones [21]
不仅做酒还做卫生巾,章燎原称三只松鼠“重生了”
Bei Ke Cai Jing· 2025-05-21 12:15
Core Insights - The company has evolved from a nut-focused brand to a comprehensive snack and beverage provider, expanding its product categories and sales channels [1][2] - The founder emphasized a significant transformation over the past year, indicating a revival and a clear strategic direction for the future [1] - The company plans to enhance its competitive edge in the snack sector by investing in new production facilities and launching over 1,000 new SKUs in 2024 [1][3] Product and Brand Expansion - The company has introduced multiple new sub-brands, including those focused on convenience foods, health snacks, and traditional Chinese supplements, creating a diverse brand matrix [2] - New alcoholic beverage brands targeting younger consumers have been launched, including craft beer, fruit wine, and red wine, with plans for further expansion into various alcoholic products [2] - The company is also venturing into personal care products with a new brand, planning to offer items such as sanitary napkins and laundry detergent [2] Strategic Initiatives - The company is implementing a "manufacturing, branding, and retail" integrated strategy, with plans for over 30 factories to enhance production efficiency [3] - The founder highlighted the importance of digital transformation in reshaping business models, focusing on shortening the supply chain from production to delivery [3] - New retail formats, including a lifestyle store and a convenience store, have been introduced to provide comprehensive solutions for community retailers and entrepreneurs [2]
雀巢全吞徐福记
36氪· 2025-03-05 23:59
Core Viewpoint - Nestlé has acquired Xu Fu Ji, marking another domestic brand moving into foreign ownership, which reflects ongoing trends in the Chinese candy market [2][3]. Group 1: Historical Context - The control of Xu Fu Ji was relinquished by the Xu family 14 years ago, with Nestlé acquiring 60% of the company for $1.7 billion, positioning itself in the largest candy enterprise in China [4]. - The Xu family, originally from Taiwan, established Xu Fu Ji and expanded into mainland China in the 1990s, successfully capturing the high-end candy market with their New Year candy products [6][7]. Group 2: Market Dynamics - The Chinese candy market, despite a shrinking trend, remains significant, valued at nearly 100 billion yuan, attracting interest from major players like Mars and PepsiCo [4]. - The market has seen a decline in festive candy consumption, dropping from 50% to 30% over the past decade, with the overall candy market size decreasing from 90 billion yuan in 2017 to 85 billion yuan in 2023 [9][10]. Group 3: Company Evolution - Xu Fu Ji has transitioned from a traditional candy company to a broader snack enterprise, introducing products like sugar-free chocolate and aiming for over 10 billion yuan in sales by 2027 [10]. - The company has been recognized for its growth potential within Nestlé's portfolio, contributing 16.1% to Nestlé's sales in the Greater China region [7][13]. Group 4: Leadership Changes - Following Nestlé's initial investment, the Xu family gradually stepped back from management, with professional managers taking over leadership roles to adapt to market changes [12][13]. - The recent acquisition of the remaining 40% stake by Nestlé signifies the complete transition of Xu Fu Ji into the Nestlé ecosystem, with the Xu family's influence now fully removed [11][13].
雀巢13年后再出手,拟全资控股糖果龙头徐福记 创始人家族逐渐退居幕后
Zheng Quan Shi Bao Wang· 2025-03-03 05:53
Core Insights - Nestlé is acquiring the remaining 40% stake in Xu Fu Ji, achieving full ownership after previously acquiring 60% in 2011 for $1.7 billion, indicating a strategic move in the evolving Chinese candy market [1][4] Company Overview - Xu Fu Ji, founded in 1992, has transformed from a leading candy brand to a diversified product line including pastries, chocolates, and jellies, with over 3,500 distributors and 130,000 retail outlets [2][3] - The company has 39 modern production facilities and 127 high-quality automated production lines, showcasing its operational scale [2] Market Position - Xu Fu Ji holds the top market share in bulk candy, chocolate, and pastries, with over 30% market share in bulk candy and chocolate, and second place in bulk jelly [3] - The company has experienced an average annual growth rate of 8% in production value over the past three years, with double-digit growth expected in 2024 [3][4] Financial Performance - In 2024, Nestlé's sales in Greater China reached approximately 50 billion Swiss francs, with a 2.1% organic growth rate, significantly driven by the candy business [4][5] - The candy segment accounted for 16.1% of total sales in Greater China and 9.2% globally, indicating substantial growth potential [5] Strategic Direction - Nestlé aims to enhance its candy business by focusing on high-growth categories and integrating its products and technologies with Xu Fu Ji, leveraging global R&D capabilities [6][7] - The acquisition aligns with Nestlé's strategy to invest in growth-driving factors and expand market share, particularly in the snack and candy sectors [6][7]