Investment Rating - The investment rating for the company is "Buy" (maintained) [7] Core Views - The company achieved a revenue of 830 million yuan in H1 2025, representing a year-on-year increase of 9.3%, and a net profit attributable to shareholders of 130 million yuan, up 18.1% year-on-year [1] - The second quarter of 2025 saw revenue of 470 million yuan, a 13.5% increase year-on-year, with net profit attributable to shareholders reaching 90 million yuan, up 31.4% year-on-year [1] - The company is benefiting from a competitive delivery market, leading to accelerated franchise revenue growth and a significant increase in group meal sales [2][3] Revenue Breakdown - In H1 2025, revenue from franchise sales, direct sales, group meals, and others was 610 million, 1 million, 200 million, and 100 million yuan respectively, with year-on-year changes of +7.0%, +0.4%, +19.0%, and -6.2% [2] - In Q2 2025, franchise sales, direct sales, group meals, and others generated 350 million, 1 million, 110 million, and 100 million yuan respectively, with year-on-year changes of +10.5%, +14.1%, +26.2%, and -5.5% [2] Group Meal Business - The group meal business, accounting for 23% of total revenue, saw a revenue increase of 26% in Q2 2025, driven by stable dining demand and an expanded product range [3] - Customized filling sales contributed approximately 30 million yuan in sales in H1 2025, marking a 90% year-on-year increase [3] M&A Activities - The company is progressing with acquisitions, including the supply chain transition for approximately 250 franchise stores under the brand "Manxiangren" and plans for equity transfer and consolidation [4] Profitability and Cost Management - In H1 2025, the gross margin was 27.0%, an increase of 0.8 percentage points year-on-year, while the net profit margin was 12.1%, up 0.6 percentage points year-on-year [5] - In Q2 2025, the gross margin improved to 28.2%, a year-on-year increase of 1.9 percentage points, with a net profit margin of 13.4%, up 1.2 percentage points year-on-year [5] Future Outlook - The company aims to enhance single-store revenue through store upgrades and product structure optimization, with expected revenue growth of 9.9%, 8.1%, and 7.0% for 2025, 2026, and 2027 respectively [12]

事件：公司披露2025 半年报，25H1 实现营业收入8.35 亿元，同比增长9.31%，实现归母净利润1.32 亿 元，同比增长18.08%，实现扣非净利润1.01 亿元，同比增长15.29%。其中25Q2 实现营业总收入4.65 亿 元，同比增长13.50%，实现归母净利润0.94 亿元，同比增长31.42%，实现扣非净利润0.62 亿元，同比 增长24.28%。 工艺技术革新升级，产品体系持续优化。25H1 公司面米类/馅料类/外购食品类/包装及辅料/服务费收入 实现营收3.28/2.30/1.94/0.52/0.28 亿元，同比6.58%/16.29%/7.25%/10.70%/-4.67%。其中25Q2 公司面米 类/馅料类/外购食品类/包装及辅料/服务费收入实现营收1.76/1.30/1.12/0.28/0.16 亿元，同比 +10.24%/+20.29%/+10.00%/+17.61%/+4.35%。25H1 公司完成对45 款产品改良升级，在冷冻生胚包子技 术领域取得重大突破，同时还不断优化青菜馅保鲜工艺、鲜肉馅保汤技术，持续夯实产品生产技术的核 心竞争力。 主营收入企稳回升，堂食门店成为增长 ...