Core Viewpoint - The Northwest Civil Aviation has successfully implemented the "first flight service" initiative over the past four years, significantly enhancing both social and economic benefits in the region [1][2][4]. Group 1: Service Implementation and Impact - Since the launch of the first flight service in September 2021, over 200,000 first-time passengers have been served across 24 airports in Northwest China, receiving more than 5,900 commendations from travelers [1]. - The estimated sales of exclusive tickets for first-time passengers by airlines have exceeded 500 million yuan, indicating a substantial economic impact [1]. - The overall reputation of civil aviation services in the Northwest has improved significantly, reflecting the success of the first flight service initiative [1]. Group 2: Brand Development and Recognition - The "first flight service" brand has gained prominence, with various airlines and airports developing a series of related service products, such as "Saintly Care" at Yan'an Airport and "Easy First Flight" at Hanzhong Airport, which have won multiple awards in national and industry service competitions [2]. - The "Flying Oriole" team at Ningxia Airport was recognized as a "National Worker Pioneer," showcasing the recognition of first flight service initiatives [2]. Group 3: Service Expansion and Community Engagement - The scope of first flight services has expanded to include assistance at parking lots, bus stations, and high-speed rail stations, ensuring comprehensive support for first-time travelers [3]. - Initiatives like the "Flying Out of the Mountains" program invite local schoolchildren to experience air travel, promoting aviation awareness and dreams among the youth [3]. - The service now includes first-time transfers, intermodal travel, and international flights, broadening the support for new travelers [3]. Group 4: Regulatory Framework and Future Outlook - The establishment of a comprehensive service guarantee system is underway, with guidelines and industry standards being developed to enhance first flight services [4]. - The civil aviation sector is committed to optimizing service supply and increasing the willingness of the public to travel by air, contributing to the growth of China's aviation population and boosting air travel consumption [4]. - As China progresses towards its second centenary goal, the Northwest Civil Aviation aims to continue improving first flight services, ensuring a warm and smooth experience for new travelers [4].

Core Viewpoint - The civil aviation industry is facing increasing competition from high-speed rail, particularly in routes extending beyond 800 kilometers, prompting a strategic focus on enhancing service quality to attract first-time flyers [1][2][3]. Group 1: Impact of High-Speed Rail - High-speed rail has expanded its competitive influence on air travel, affecting routes over 1000 kilometers, particularly in the northwest region of China [1]. - Major air routes such as Xi'an to Lanzhou, Yinchuan, Xining, and Chengdu have seen significant declines in daily flight numbers and passenger volumes due to high-speed rail competition [1]. Group 2: First-Time Passenger Services - The civil aviation sector is implementing "first-time passenger services" to tap into the market potential of nearly 1 billion people who have never flown [1][2]. - Airports in provinces like Shaanxi, Gansu, Ningxia, and Qinghai have established "first-time passenger service stations" to facilitate service reservations and provide assistance [2]. - The service includes comprehensive support throughout the travel process, addressing common anxieties of first-time flyers with clear guidance and assistance [2]. Group 3: Targeting Remote Areas - The civil aviation industry is focusing on remote and long-distance routes as key areas for market expansion, particularly in regions where ground transportation is limited [3]. - Initiatives include outreach programs in rural communities and schools to promote air travel knowledge and first-time passenger products [3]. Group 4: International Market Strategies - The international aviation market is a critical area for differentiated competition against high-speed rail, with efforts to enhance international first-time passenger services [4]. - Airlines like China Eastern Airlines are optimizing service processes for international first-time travelers, including providing essential travel information and personalized assistance [4]. Group 5: Regulatory Support and Standards - The Civil Aviation Administration of China is strengthening the framework for first-time passenger services through guidelines and standardization efforts [5][6]. - Since 2021, over 30 million people have flown for the first time annually, with significant participation in first-time passenger service programs across 24 airports in the northwest region [6]. - In 2024, major airlines in the northwest sold 291,200 specialized tickets for first-time passengers, generating approximately 186.33 million yuan in revenue [6].