中国民航网 通讯员李达 报道：春节假期，首次乘机旅客出行需求旺盛。据西北地区24家机场统计，春 节9天假期，共有5109人通过电话、现场预约等方式享受到了西北民航的首乘服务，比去年春节同期增 加814人。 根据民航局数据，2025年，我国航空人口已经突破5亿人，成为世界上航空人口最多的国家，全年人均 乘机次数接近0.55次，"首乘市场"已成为民航稳市场、促销费，推动高质量发展的重要支撑。（编辑： 许浩存 校对：陈虹莹 审核：程凌） 春节期间，西北民航进一步优化了首乘服务举措。西北管理局结合辖区正在开展的"场景引领"首乘服务 再升级主题活动，对春运和春节期间的首乘服务工作提出了"聚焦场景、优化举措、融合文旅、打造产 品"的要求。各单位将首乘旅客服务保障作为惠民生、促销费、稳市场的重要举措。长安航空组织开展 了"首乘亲子团研学游"主题活动，东航、南航依托西安至中亚、欧洲国际航线，在做好国际首乘服务的 基础上开展客票营销，在国际航班播放中国传统文化节目等，持续提升出入境旅客出行体验。辖区各机 场打通多渠道服务预约路径，构建"线上+线下"一体化预约体系，首乘旅客可通过电话、首乘服务柜台 等预约快速值机、安检、登机等全 ...

近年来，首乘服务逐渐成为推动机场主业发展、带动旅客吞吐量跨越式增长的新"引擎"。机场以首乘服 务为切入点，优化体验、降低出行门槛，首乘旅客占吞吐量比例从2023年的8%跃升至2025年的13%， 首乘旅客直接和间接贡献占机场总吞吐量的22%以上，为助力2025年旅客吞吐量突破128万人次，实现 机场量级新的跨越提供了直接助力。为确保春运旅客出行畅通，机场优化运力、联动航司保障航班稳定 运营，共执飞航线21条、通航20个城市，在此基础上，联合携程投放首乘红包，最高可为首乘旅客单次 购票节省88元票款，有效助力了潜在客源的挖掘。 机场深化航文旅融合，赋予首乘服务丝路特色，立足嘉峪关丝路、长城文化优势，打造"首乘+文旅"服 务链，在航站楼首乘专区设置文旅展示区，安排志愿者为旅客讲解地方文化内涵；联动本地景区推出首 乘专属门票优惠，春运前20天累计带动1500余名首乘旅客开启丝路之旅。推出"航空+研学"产品，整合 特色文化元素吸引青少年首乘群体，实现"航空引流、文旅消费、客流增长"的良性循环。 未来，嘉峪关机场将持续深化首乘服务场景和产品创新，深化航文旅融合，推动首乘服务标准化、常态 化，以优质服务吸引首乘旅客、留住 ...

■服务更有"温度" 民航系统提供"首乘服务"和"无人陪伴乘机"服务，部分机场还针对单独出行、只会讲 方言的中老年旅客提供"乡音伴行"等个性化沟通陪伴。与此同时，自1月20日起，60周岁及以上老年旅 客可拨打12306客服电话，通过人工客服完成选票、订票及支付全流程服务。 ■"年味儿"不减 各地文旅纷纷"上新"，为"反向团圆"的家庭提供更多过节选择。在北京，特色年货市集 摆进商场、超市；在上海，超2000项文旅活动涵盖演出、非遗、展览等七大板块；义乌设置"我与春晚 同框"打卡点，推出"舌尖联合国"等8条特色主题路线供游客挑选。 "反向团圆"热潮背后，既有传统观念的转变，更有实实在在的考量。 ■"性价比"更高 春运期间，从大城市返乡的机票往往价格走高，而反向出行的票价一般更加实惠。记者 2月14日在旅游平台查询，假期首日，北京飞往兰州的单程票价普遍在700元至上千元，而从兰州飞往北 京仅需两三百元。不少长辈还实现了人生"首飞"。数据显示，这个春节假期，60岁以上乘客预订"人生 第一张机票"的数量同比增长22%。 今年春节，一种新的团圆方式悄然走红——"反向过年"。越来越多的父母选择离开老家，奔赴子女所在 的城市， ...

同时，为保障务工人员顺利返乡返岗，山航积极开展"春风行动"，重点完善东西部之间的航线网络布 局，新增青岛—成都天府、昆明—南京，以及重庆至郑州、沈阳、泉州、温州等多条航线，高效服务务 工客流双向流动。 山航围绕"骏驰千里，幸福起航"春运服务主题，全面提升旅客出行全流程体验，优化服务流程、完善服 务细节，重点加强对老年人、儿童、残疾人、首乘旅客等特殊旅客的服务保障，严格落实军人依法优先 政策。妥善处理旅客诉求，切实维护旅客合法权益，并组织志愿者在机场航站楼等人流密集区域提供暖 心服务，多渠道发布春运安全提醒和服务信息，引导旅客安全乘机、文明出行。 《中国民航报》、 中国民航网 记者许晓泓 通讯员王亚、李振辉、国蕊、杨柳、王旭昊 报道：2026年春 运于2月2日启动，至3月13日结束，共计40天。为保障旅客平安、便捷、温馨出行，山东航空投入130架 客运飞机运力，新增、加密国内外航线50条，全力满足春运期间旅客返乡、旅游等多样化出行需求。 山航相关负责人介绍，其根据春运旅客特点及客源流向，科学调整运力布局，加强核心航线及潜力市场 开发。春运期间计划投入客运飞机130架，执行航班2.4万余班次，日均约590班，日均 ...

中国民航网 通讯员李达 报道：春运即将来临，为便捷广大首乘旅客出行，甘肃各机场按照民航西北地 区管理局"场景引领"首乘服务再升级要求，升级各环节首乘服务举措，着力打通首乘旅客春运出行 的"最先一公里"。 金昌机场升级"五心"服务措施，将首乘服务与"干支通、全网联"融合，做好首次中转关键节点服务，提 升旅客对中转便利化的认知度与体验感；强化首乘旅客身份精准识别，在值机柜台、登机口等关键点位 设置醒目标识，主动问询旅客乘机经历，为未完成首乘旅客线上认证的旅客现场办理服务标识发放与权 益激活，确保首乘旅客等群体及时享受专属服务。 庆阳机场深化"首乘首帮""四代一优"服务机制，"南梁情"服务站推出首乘旅客全链条服务，设置首乘旅 客专属柜台，安排人员详细讲解乘机流程和安全注意事项，利用线上平台"南梁情 优+行"微信群提前为 旅客答疑解惑。 甘南机场、敦煌机场联合同程平台为首乘旅客推出"机票优惠+专属保障"组合服务，嘉峪关机场在航站 楼设置专属休息区舒缓情绪，陇南机场在值机区和安检口安排工作人员对旅客进行方言航空安全提示， 并向首乘旅客提供地面交通、酒店入住和景区信息服务。张掖机场在值机柜台、问询柜台设置"首乘旅 客服务 ...

Core Insights - The Civil Aviation Northwest Administration is launching a "scene-leading" upgrade of first-time passenger services in 2025 to stimulate air travel demand and enhance service quality [1][3] - The initiative aims to combine service upgrades with the rectification of "involutionary" competition and promote consumption in the civil aviation sector [1][2] Group 1: Service Development - In 2025, the Northwest region's airports have already served 41,800 first-time passengers, indicating a growing demand for air travel [1] - The region's airports reported a 68% increase in first-time passengers during the Mid-Autumn Festival and National Day compared to the previous year, with 1,761 passengers served [1] Group 2: Industry Standards and Support - The Northwest Bureau is collaborating with Civil Aviation University to draft industry standards for first-time passenger services, which will be integrated with existing guidelines and training standards [2] - A comprehensive service reservation system has been established across 24 airports, facilitating easier access for first-time passengers [2] Group 3: Community Engagement and Recognition - The first-time passenger service initiative has received widespread recognition from travelers and local communities, enhancing the civil aviation brand's influence [3] - Local governments are providing various forms of support for the initiative, including ticket subsidies and improvements to passenger transport systems [3]

Core Viewpoint - The Daqing Airport is enhancing its first-time passenger services by implementing seven upgraded measures to meet diverse needs and improve both social and economic benefits [1][2]. Group 1: Service Enhancements - The airport has established a "First-Time Green Channel" in the security area to expedite the security process for first-time passengers [2]. - Services have been extended beyond the terminal to include parking lots and bus stations, ensuring a seamless experience from home to the aircraft [2]. - The scope of first-time passenger services has been expanded to include not only first departures but also first transfers and first arrivals [2]. Group 2: Passenger Support - The airport has introduced exclusive identification stickers and guides for first-time passengers, along with personalized assistance to alleviate anxiety [2]. - Multiple channels for service reservations have been opened, including phone and terminal counters, with information disseminated through various platforms [2]. - Outreach efforts have been made to remote communities to promote first-time flying services, targeting potential passengers such as workers, farmers, and elderly community members [2]. Group 3: Performance Metrics - As of October 2025, the airport has successfully assisted 1,052 first-time passengers, reflecting an overall improvement in service quality and positive feedback from the local community [3].

Core Points - The article highlights the successful implementation of the first-time flyer service at Lanzhou Zhongchuan International Airport, which has assisted over 40,000 first-time travelers in the past five years [1] - The service aims to popularize air travel among students, the elderly, children, and residents from third and fourth-tier cities and remote areas [1] - There is a significant trend towards the democratization of air travel in China, with over 900 million people yet to fly and an annual increase of over 30 million new air travelers [1] Service Expansion - The first-time flyer service has been supported by the Civil Aviation Administration and is being expanded to include international flights and connecting flights [1] - The service is also being integrated with tourism development to create "first-time travel products" that cater to diverse traveler needs [1] Future Outlook - The Northwest Civil Aviation Administration plans to continue supporting local airports and airlines in enhancing first-time flyer services, ensuring high-quality and round-the-clock support for travelers [1]

Core Points - Chang'an Airlines has been enhancing its "first flight" service since its launch in September 2021, significantly improving service quality for first-time passengers in the Northwest region of China [1][2] - The airline has established the "Chang'an First Flight Worry-Free" service brand, integrating it with various services such as transfer convenience, priority for military personnel, and age-friendly services [2] - Chang'an Airlines aims to expand its first flight service to cover more passengers, including those making their first transfer or arrival, and is committed to improving service quality for the aviation sector in Northwest China [2] Summary by Sections Service Development - The first flight service was officially launched in September 2021, and over the past four years, the airline has focused on providing warmth and ensuring smooth travel for first-time passengers [1] - The airline has implemented a comprehensive service approach, enhancing staff training and optimizing service materials to improve the overall passenger experience [1] Brand Building - The "Chang'an First Flight Worry-Free" service brand has been developed, which combines first flight services with other travel conveniences, creating a more integrated service offering [2] - The airline has extended its first flight service to rural areas, communities, and campuses, ensuring a full-service experience from home to the aircraft [2] Future Plans - Chang'an Airlines is committed to continuously improving its first flight services and enhancing overall aviation service quality, contributing to the high-quality development of civil aviation in Northwest China [2]

Core Insights - The Darlingsha Airport has significantly improved its service quality for first-time passengers over the past four years, enhancing the overall reputation of civil aviation services in the region [1][2] Group 1: Service Development - The airport has established a service brand named "Darlingsha Wishes Fulfilled · Worry-Free First Flight," integrating first-time passenger services with transit convenience, military priority, elderly-friendly services, and deepening aviation tourism [2] - The scope of first-time passenger services has expanded to include first-time transfers and arrivals, ensuring comprehensive support for these travelers [2] Group 2: Implementation and Training - Darlingsha Airport has developed a robust system for training, assessment, and reward standards for special passenger services, aligning with the Civil Aviation Administration's guidelines [2] - The airport has implemented a series of service optimization measures, leading to significant improvements in service quality, as evidenced by its recognition in the 2025 CAPSE service quality enhancement evaluation [2] Group 3: Future Outlook - As China's aviation population continues to grow, Darlingsha Airport is committed to enhancing its first-time passenger services to support the high-quality development of civil aviation in Qinghai [3]