Core Viewpoint - The civil aviation industry is facing increasing competition from high-speed rail, particularly in routes extending beyond 800 kilometers, prompting a strategic focus on enhancing service quality to attract first-time flyers [1][2][3]. Group 1: Impact of High-Speed Rail - High-speed rail has expanded its competitive influence on air travel, affecting routes over 1000 kilometers, particularly in the northwest region of China [1]. - Major air routes such as Xi'an to Lanzhou, Yinchuan, Xining, and Chengdu have seen significant declines in daily flight numbers and passenger volumes due to high-speed rail competition [1]. Group 2: First-Time Passenger Services - The civil aviation sector is implementing "first-time passenger services" to tap into the market potential of nearly 1 billion people who have never flown [1][2]. - Airports in provinces like Shaanxi, Gansu, Ningxia, and Qinghai have established "first-time passenger service stations" to facilitate service reservations and provide assistance [2]. - The service includes comprehensive support throughout the travel process, addressing common anxieties of first-time flyers with clear guidance and assistance [2]. Group 3: Targeting Remote Areas - The civil aviation industry is focusing on remote and long-distance routes as key areas for market expansion, particularly in regions where ground transportation is limited [3]. - Initiatives include outreach programs in rural communities and schools to promote air travel knowledge and first-time passenger products [3]. Group 4: International Market Strategies - The international aviation market is a critical area for differentiated competition against high-speed rail, with efforts to enhance international first-time passenger services [4]. - Airlines like China Eastern Airlines are optimizing service processes for international first-time travelers, including providing essential travel information and personalized assistance [4]. Group 5: Regulatory Support and Standards - The Civil Aviation Administration of China is strengthening the framework for first-time passenger services through guidelines and standardization efforts [5][6]. - Since 2021, over 30 million people have flown for the first time annually, with significant participation in first-time passenger service programs across 24 airports in the northwest region [6]. - In 2024, major airlines in the northwest sold 291,200 specialized tickets for first-time passengers, generating approximately 186.33 million yuan in revenue [6].

Core Insights - A student team from Civil Aviation University of China has developed an innovative "first-time passenger service" based on four years of field research across 24 cities in Northwest China, which has been adopted by the Civil Aviation Administration of China (CAAC) as an industry standard [1][2] - The initiative aims to enhance the travel experience for first-time flyers and has been implemented in 263 civil airports nationwide, covering over 85% of general aviation cities [3] Group 1: Research and Development - The team identified 12 core pain points for first-time passengers during check-in, security checks, and transfer guidance [2] - They proposed 15 solutions, including "full-process visual guidance" and "dedicated counters for first-time passengers," which were formalized into a guideline adopted by CAAC in 2023 [2] Group 2: Implementation and Impact - Following the standardization of services, inquiries from first-time passengers decreased by 37%, missed flight rates dropped by 29%, and satisfaction reached 92% [3] - The initiative is seen as a key strategy to tap into the potential of approximately 1 billion citizens who have never flown, aiming to lower travel barriers and enhance service quality [3] Group 3: Future Plans - The team plans to focus on digital empowerment and explore innovative solutions like an "intelligent guidance system for first-time passengers," with a goal to expand services to non-provincial capital cities and county airports by 2030 [5] - The initiative exemplifies a successful integration of research, application, and policy transformation, contributing to the high-quality development of the civil aviation industry [3][5]

中国民航网 通讯员仇建 报道："天行健千秋家国，沧海横流英雄本色，你重铸大国的魂魄，新征程千帆 竞过……"动听的歌声伴随着优雅的民乐演奏近日在哈尔滨机场候机大厅响起。这是黑龙江机场集团职 工艺术团联合黑龙江艺术职业学院举行了"迎五一·快闪"活动。他们用民乐与歌声交织的动听旋律，共 迎"五一"国际劳动节。 "奋斗新时代、奋进新征程。龙江空港人用嘹亮的歌声，唱出了干部职工团结一心、不忘初心，聚焦高 质量发展目标，加快哈尔滨国际航空枢纽建设，为龙江高质量振兴发展建功立业的奋进凯歌。"黑龙江 机场集团团委负责人表示，通过此次快闪活动，大力弘扬劳模精神、劳动精神、工匠精神和新时代龙江 空港精神，在全社会营造"劳动光荣、工人伟大"的良好氛围，进一步激发广大职工群众的爱国热情、凝 聚奋斗力量，以实干实绩为中国式现代化贡献龙江空港力量。 作为黑龙江对外开放的重要窗口，哈尔滨机场以提升来哈旅客"第一印象"作为工作重点，聚焦旅客所 需，从机场氛围营造、机场特色活动、机场暖心服务等方面创新策划，将"四型机场"建设与绚丽多彩的 龙江地域文化相结合，着力推进人文机场建设，大力打造龙江空港服务品牌，持续深化"经哈飞"中转服 务、便捷的首 ...

下一步，西北民航将在持续丰富首乘服务实践的基础上，积极借助中央、省市、行业媒体宣传首乘服务 好的经验做法，为首乘服务深入开展争取更多资源，营造良好的环境。（编辑：张薇，校对：李季威， 审核：程凌） 人民日报3月18日刊登《约十亿国民从未坐过飞机，民航首乘服务深挖市场潜力》的文章，梳理了近年 来民航系统开展首乘服务的经验，指出"民航首乘服务活动结合国家重大战略、民航重点任务持续推 进，在扩大航空市场有效需求方面取得了积极成果"。国际在线刊登了题为《以首发思维推动首乘服务 向纵深开展》的评论文章，指出新时代新形势下，首乘服务应以扩内需、稳增长为目标，运用首发经济 思维创造更多新的服务产品，推出更多新的服务举措，扩大首乘服务应用场景，提升民航产业发展质 量，从而推动民航业为国民经济发展贡献更大力量。中国网刊登了《民航开展首乘服务，开拓航空市场 新蓝海》的文章，强调首乘服务不仅要聚焦"服务"本身，更应贴合时代要求，着力深挖航空市场潜力， 站在发展现代服务业的高度，助力国家产业加快转型升级。中国网同时关注首乘服务取得的经济效益， 刊登《首乘专属客票销售额达1.86亿元，民航以"首乘服务"提振消费》的报道，指出2024年 ...