中国民航网 通讯员李达 报道：近年以来，西北民航着眼畅通国内国际双循环大格局，将做好国际首乘 服务与推进国际航空枢纽建设、国际通关便利化、外籍人员来华支付便利化等工作有机融合，着力打造 国际首乘服务品牌，创新国际首乘服务举措，助力中国民航服务品牌走向世界。 东方航空认真落实《国际民航公约》附件九"简化手续"和民航局国际通关便利化要求，坚持空地协同， 持续优化国际首乘服务流程和标准。地面服务环节，公司同西安机场协作，在国际出行引导区、国际首 乘柜台为旅客提供机场出发、到达流程图，为首次出国旅行的旅客提供证照咨询服务、一对一CIQ单据 填写指导，协同海关做好首次出境联检通关程序介绍。客舱服务环节，东航"凌燕"团队制作发布"家庭 旅客出行服务"系列业务指导视频，修订《首乘作业指导书》，优化升级"首乘+留言册"服务产品，航程 中为首乘旅客提供留言册，让他们将乘机中的所想所感记录其中，分享激动心情和精彩瞬间，为客舱服 务注入更多周到与暖心元素。市场销售环节，东航西安地区在飞国际航线均已有"国际首乘"特惠产品在 线销售。 南航依托西安至阿拉木图、杜尚别、阿什哈巴德等国际航线，在航班上开展"首次出境游·畅享全旅 途"国际首 ...

Core Viewpoint - The civil aviation industry is facing increasing competition from high-speed rail, particularly in routes extending beyond 800 kilometers, prompting a strategic focus on enhancing service quality to attract first-time flyers [1][2][3]. Group 1: Impact of High-Speed Rail - High-speed rail has expanded its competitive influence on air travel, affecting routes over 1000 kilometers, particularly in the northwest region of China [1]. - Major air routes such as Xi'an to Lanzhou, Yinchuan, Xining, and Chengdu have seen significant declines in daily flight numbers and passenger volumes due to high-speed rail competition [1]. Group 2: First-Time Passenger Services - The civil aviation sector is implementing "first-time passenger services" to tap into the market potential of nearly 1 billion people who have never flown [1][2]. - Airports in provinces like Shaanxi, Gansu, Ningxia, and Qinghai have established "first-time passenger service stations" to facilitate service reservations and provide assistance [2]. - The service includes comprehensive support throughout the travel process, addressing common anxieties of first-time flyers with clear guidance and assistance [2]. Group 3: Targeting Remote Areas - The civil aviation industry is focusing on remote and long-distance routes as key areas for market expansion, particularly in regions where ground transportation is limited [3]. - Initiatives include outreach programs in rural communities and schools to promote air travel knowledge and first-time passenger products [3]. Group 4: International Market Strategies - The international aviation market is a critical area for differentiated competition against high-speed rail, with efforts to enhance international first-time passenger services [4]. - Airlines like China Eastern Airlines are optimizing service processes for international first-time travelers, including providing essential travel information and personalized assistance [4]. Group 5: Regulatory Support and Standards - The Civil Aviation Administration of China is strengthening the framework for first-time passenger services through guidelines and standardization efforts [5][6]. - Since 2021, over 30 million people have flown for the first time annually, with significant participation in first-time passenger service programs across 24 airports in the northwest region [6]. - In 2024, major airlines in the northwest sold 291,200 specialized tickets for first-time passengers, generating approximately 186.33 million yuan in revenue [6].