2026年春运，西北民航"品"出了一些不同的味道。有别于往年，今年的春运，西北民航在确保安全和服 务底线的基础上，将春运视做一次扩内需、稳增长的重要契机，而首乘服务和航文旅融合，则成为西北 民航推动春运乃至未来航空市场高质量发展的两个重要着力点。 首乘服务在西北民航已经开展多年，具有深厚的基础，航文旅融合是民航局着眼新时期航空市场扩内需 形势，安排部署的一项重要工作。2026年春运，正值西北民航深入推动"场景引领"首乘服务再升级活动 之际，首乘研学游服务、国际首乘服务不仅是西北民航确定的首乘服务"重点场景"，也是推动研学旅 游、入境旅游的应有之义；首乘儿童、首乘老年人等特殊群体不仅是首乘服务重点关注、主要惠及的群 体，也是银发旅游、亲子旅游的主要服务对象，首乘服务与航文旅的"亲密关系"为双方精准"对点"、双 向赋能、深度融合，从而更好服务国家和行业扩内需、稳增长创造了条件。近期以来，西北民航相关单 位通过"首乘服务+航文旅"创新服务模式，深挖市场潜力，取得了积极成效。 在国际首乘服务和入境旅游融合方面，东航西北分公司依托悉尼—西安、米兰—西安等国际航线，坚 持"地空协同"，多次开展以"暖心相伴 首乘之旅"为主 ...

Core Viewpoint - The Northwest Civil Aviation sector is focusing on enhancing international first-time passenger services and integrating them with international aviation hub construction and customs facilitation to promote China's civil aviation service brand globally [1][2][3][4] Group 1: International First-Time Passenger Services - Eastern Airlines is implementing measures to optimize international first-time passenger service processes, including providing guidance on travel documentation and customs procedures for first-time travelers [1] - Southern Airlines is conducting a "First-Time Outbound Travel" theme activity, offering a comprehensive service package that includes dedicated check-in counters and priority boarding for first-time international travelers [2] - Chang'an Airlines is promoting its "First-Time + Dream Journey" initiative, enhancing service processes based on domestic flight experiences to improve the international travel experience for first-time passengers [2] Group 2: Collaboration and Service Enhancement - Spring Airlines is collaborating with local airports and customs to provide a high-quality international first-time passenger experience, including bilingual services and special commemorative gifts for foreign travelers [3] - The Northwest region is expanding its international market reach with new routes to cities like Kuala Lumpur and Sydney, enhancing the promotion and quality of first-time passenger services [3] - Various airports and airlines are showcasing international first-time passenger service products at global events, receiving positive feedback and aiming to innovate and expand these services internationally [4]

Core Viewpoint - The civil aviation industry is facing increasing competition from high-speed rail, particularly in routes extending beyond 800 kilometers, prompting a strategic focus on enhancing service quality to attract first-time flyers [1][2][3]. Group 1: Impact of High-Speed Rail - High-speed rail has expanded its competitive influence on air travel, affecting routes over 1000 kilometers, particularly in the northwest region of China [1]. - Major air routes such as Xi'an to Lanzhou, Yinchuan, Xining, and Chengdu have seen significant declines in daily flight numbers and passenger volumes due to high-speed rail competition [1]. Group 2: First-Time Passenger Services - The civil aviation sector is implementing "first-time passenger services" to tap into the market potential of nearly 1 billion people who have never flown [1][2]. - Airports in provinces like Shaanxi, Gansu, Ningxia, and Qinghai have established "first-time passenger service stations" to facilitate service reservations and provide assistance [2]. - The service includes comprehensive support throughout the travel process, addressing common anxieties of first-time flyers with clear guidance and assistance [2]. Group 3: Targeting Remote Areas - The civil aviation industry is focusing on remote and long-distance routes as key areas for market expansion, particularly in regions where ground transportation is limited [3]. - Initiatives include outreach programs in rural communities and schools to promote air travel knowledge and first-time passenger products [3]. Group 4: International Market Strategies - The international aviation market is a critical area for differentiated competition against high-speed rail, with efforts to enhance international first-time passenger services [4]. - Airlines like China Eastern Airlines are optimizing service processes for international first-time travelers, including providing essential travel information and personalized assistance [4]. Group 5: Regulatory Support and Standards - The Civil Aviation Administration of China is strengthening the framework for first-time passenger services through guidelines and standardization efforts [5][6]. - Since 2021, over 30 million people have flown for the first time annually, with significant participation in first-time passenger service programs across 24 airports in the northwest region [6]. - In 2024, major airlines in the northwest sold 291,200 specialized tickets for first-time passengers, generating approximately 186.33 million yuan in revenue [6].