Core Insights - China is expanding its visa-free policy and implementing new tax refund measures, which are driving a surge in inbound tourism and international consumer spending [1][4] - The integration of culture and tourism is showing strong momentum, with traditional products and local brands gaining global recognition [1][7] - China is transitioning from being the "world's factory" to a "global consumption center," reflecting its market attractiveness and contributing to economic globalization [1][6] Group 1: Inbound Tourism Growth - The number of foreign visitors entering China has significantly increased, with 64.88 million entries recorded in 2024, a year-on-year rise of 82.9% [4] - Visa-free policies have led to a 112.3% increase in foreign visitors utilizing these policies, with 3.8 million entering under visa exemptions during the recent holiday [4][6] - The Chinese government is actively promoting policies to enhance the inbound tourism experience, including the introduction of the "immediate purchase and refund" tax policy [3][4] Group 2: Consumer Behavior and Shopping Trends - International tourists are engaging in extensive shopping, with notable increases in visitor numbers at popular retail locations, such as a 15% rise in customers at a major supermarket in Shanghai [2][4] - The "immediate purchase and refund" tax policy has encouraged tourists to spend more, as they perceive it as a discount on their purchases [2][3] - Tourists are increasingly sharing their shopping experiences on social media, influencing others to visit China for its diverse and affordable products [2][7] Group 3: Cultural Exchange and Branding - Influencers and content creators are playing a crucial role in reshaping the global perception of China, showcasing its culture and attractions through various media platforms [1][7] - The Chinese tourism brand is evolving, with a focus on enhancing cultural experiences and promoting local heritage to attract more visitors [7][8] - Experts suggest that improving service offerings and leveraging technology, such as AI, can enhance the travel experience for international tourists [8][7]