Group 1 - The demand for traditional New Year goods in Guizhou is increasing as the Spring Festival approaches, leading local companies to ramp up production to meet orders [1] - Guizhou Niu Laoda Food Industry Co., Ltd. reports a 30% year-on-year increase in order volume, with production capacity raised to 500 kilograms per day to ensure timely delivery of beef products [3] - Guizhou Jiu You You Green Food Co., Ltd. has produced 1.5 tons of beef jerky since August last year, generating approximately 300,000 yuan in revenue [5] Group 2 - The Cotton Garden Embroidery Cooperative is experiencing a surge in orders, with production levels two to three times higher than usual, focusing on ethnic clothing for the Spring Festival [5] - The cooperative has completed over 400 sets of clothing, with workers putting in extra hours to meet demand for festive attire [9] - The Mawei embroidery workshop has received numerous orders for cultural products featuring horse motifs, with products being sold to major cities like Beijing and Shenzhen [13] Group 3 - The Mawei embroidery industry in San Dou Water Autonomous County has developed 13 processing workshops, providing employment for over 30,000 rural women, with average monthly incomes ranging from 3,000 to 5,000 yuan [13]

Core Viewpoint - The "Over the New Year - Year of the Fire Horse Spring Festival Series Theme Exhibition" showcases over a hundred representative projects of intangible cultural heritage, highlighting the cultural richness and innovation in traditional crafts, particularly the Miao embroidery from Guizhou [1][3]. Group 1: Exhibition Highlights - The exhibition runs from January 20, 2026, to March 20, 2026, featuring non-material cultural heritage products from 34 provincial-level administrative regions and various cultural and tourism support areas [1]. - A giant flower bun "Big Drum Jujube Mountain" stands at 4.5 meters tall, symbolizing the fusion of dragon, phoenix, and flowers [1]. - The exhibition includes nearly a hundred pieces of intangible cultural heritage lanterns, creating a vibrant atmosphere [1]. Group 2: Miao Embroidery and Economic Impact - The Miao embroidery work "Hundred Horses" is a standout piece, showcasing the unique craftsmanship and cultural significance of the Miao people [3]. - Miao embroidery products have become a cultural symbol of Qiannan, with artisans successfully integrating traditional skills into the modern economy, enhancing employment and income for local communities [3]. - The journey of Miao embroidery from local villages to national art venues reflects the revitalization of traditional Chinese culture and its economic potential [3].