Core Points - Beijing Cultural and Tourism Bureau has recognized the first batch of 25 non-heritage workshops in Beijing, including Beijing Gongmei Group Co., Ltd. and Beijing Shiguang Great Wall Homestay Co., Ltd. [1] - The recognized workshops are encouraged to explore innovative development paths under the "non-heritage +" initiative, with local cultural and tourism departments providing guidance and support [1] Summary by Categories Non-Heritage Workshops - The first batch includes 25 workshops, such as: - Beijing Gongmei Group Co., Ltd. focusing on Jingtailan craftsmanship [2] - Beijing Longshun Cheng Chinese Furniture Co., Ltd. specializing in Beijing hardwood furniture making [2] - Beijing Yuyatai Tea Co., Ltd. known for producing Yuyatai Rongli flower tea [2] - Beijing Wuyutai Tea Co., Ltd. recognized for its traditional tea-making techniques [3] Cultural and Employment Impact - The initiative aims to enhance the cultivation of non-heritage talent, skill transmission, and employment promotion [1] - Local cultural and tourism departments are tasked with strengthening support for these workshops to ensure they serve as models in their respective areas [1]

Core Insights - The "Jinbao" panda IP has become a popular cultural product at the China International Import Expo (CIIE), attracting attention from both domestic and international attendees [2][3][6] - The global cultural and creative industry is projected to grow from 16 trillion yuan in 2019 to 19.5 trillion yuan by 2024, with a compound annual growth rate (CAGR) of 4.0%. China's market is expected to grow from 4.5 trillion yuan in 2019 to 6.4 trillion yuan in 2024, with a CAGR of 7.4%, significantly outpacing the global average [1][13] Cultural and Creative Industry Growth - The cultural and creative industry in China is anticipated to exceed 3 trillion yuan in added value by 2024, with expectations to surpass 5 trillion yuan by 2025, reflecting a CAGR of over 15% [13] - The integration of technology into the cultural and creative sector is seen as a key direction for growth, with digital art and new cultural formats emerging [14] Product Popularity and Market Trends - The "Jinbao" IP has gained significant traction on social media, with various trending topics related to cultural products from the CIIE [2][6] - The CIIE showcases a variety of cultural products, including those from different regions of China, highlighting the depth of the cultural gift industry [9][10] Non-Material Cultural Heritage - Non-material cultural heritage products, such as the Urat embroidery, are being revitalized and integrated into modern life, appealing to younger generations [10][11] - The economic value of non-material cultural heritage is emphasized as a means to engage more people in its preservation and transmission [11] Future Directions - Cross-industry collaboration is expected to become a popular trend in the cultural and creative industry, enhancing product appeal and expanding market reach [14] - The expression of "Guochao" (national trend) in cultural products is anticipated to continue growing, showcasing traditional Chinese culture both domestically and internationally [14]

Core Viewpoint - The 2025 Beijing International Intangible Cultural Heritage Week will take place from October 17 to 21, showcasing intangible cultural heritage from 61 countries and regions, emphasizing the theme "Intangible Heritage for a Better Life" [2] Group 1: Event Overview - The event will be held in various locations including the Beijing Grand Canal Museum, Beijing City Library, and parts of the Urban Green Heart Forest Park, featuring a series of diverse exhibitions, exchanges, and experiential activities [2] - The event aims to create a vibrant pattern of cultural exchange along the "Belt and Road" initiative, highlighting the integration of civilizations from five continents [2] Group 2: Exhibition Highlights - The "Intangible Heritage Craftsmanship: Renewing Life" international exhibition will open on October 17, featuring a variety of crafts such as Georgian textiles and pottery, Hungarian masks, and Mexican wood carvings, alongside experiential activities like traditional Malaysian costumes and Ethiopian coffee ceremonies [2] - The "Intangible Heritage Boutique Exhibition" will showcase the essence of intangible heritage from Beijing and Hong Kong-Macau, including traditional crafts like cloisonné and Beijing embroidery, as well as cultural practices like guqin and tea ceremonies [2] Group 3: Opening Ceremony and Performances - The opening ceremony titled "Intangible Heritage Flourishing: Blooming Life" will feature performances that bridge cultures, including the Dong ethnic group's songs and Georgian polyphony, as well as traditional music and dance from Mongolia, Ireland, Brazil, and other countries [4] - The performances aim to narrate intangible heritage stories through a "world language," showcasing its diverse expressions in the modern era [4] Group 4: Market and Interactive Activities - The "Intangible Heritage Market: Shared Life" will include an international market, a Beijing-Tianjin-Hebei exhibition area, and a "Heritage + Brand" section, allowing visitors to taste international cuisines and engage in local cultural activities [4] - Interactive projects will include TikTok engagement and robotics technology, promoting cross-disciplinary collaboration [4] Group 5: Collaborative Initiatives - The event will collaborate with Douyin to launch the "Intangible Heritage Development Co-Creation Camp," connecting over 30 intangible heritage inheritors from Beijing with more than 40 quality Douyin creators [6] - Discussions on "International Communication of Intangible Heritage" and "Sustainable Development" will take place, inviting both domestic and international guests [6] - The event will extend beyond venue limitations, linking cultural landmarks in Tongzhou and Miyun to create a multi-point, shared intangible heritage experience network [6]

Core Viewpoint - The Mianzhu New Year Painting Village has successfully transformed into a vibrant cultural and tourism hub, leveraging its unique heritage to attract visitors and generate significant revenue, while facing challenges in mass production and market positioning of its traditional art [1][4][8]. Group 1: Industry Development - The Mianzhu New Year Painting Village is developing a comprehensive industry ecosystem that includes dining, homestays, specialty agricultural product picking, and educational tourism, with projected tourist numbers reaching 1.07 million and revenue exceeding 420 million yuan in 2024 [1][8]. - The village has established a workforce of over 500 individuals engaged in the New Year painting industry, supported by a legal framework aimed at promoting orderly development [8][12]. - The village's strategic location within the "Chengdu One-Hour Economic Circle" enhances its tourism appeal, drawing visitors from nearby attractions [8]. Group 2: Cultural Heritage and Challenges - The traditional craftsmanship of Mianzhu New Year paintings, characterized by hand-made techniques and the use of natural pigments, remains a key selling point but also a limitation in scaling production [10][12]. - The pricing of New Year paintings is significantly lower than contemporary cultural products, reflecting a struggle to position these traditional artworks as valuable items in the modern market [12][14]. - The industry faces challenges in attracting younger generations to continue the craft, with many artisans considering alternative employment due to financial pressures [13][15]. Group 3: Future Directions - Suggestions for the future include deepening the cultural narrative behind the paintings, utilizing modern storytelling methods, and establishing promotional platforms to enhance visibility [15]. - The industry could benefit from shared manufacturing resources to reduce costs and improve production efficiency, while also fostering innovation through collaborative design initiatives [14][15]. - There is a call for more diverse sales channels and government support to ensure the sustainability of artisans and the preservation of this cultural heritage [15].

Group 1: Development of Non-Material Cultural Heritage Industries - Qinghai Province has leveraged its rich non-material cultural heritage resources to develop unique industries that boost local economies [1][4] - The income from the Thangka art culture industry has increased from 240 million to 1.08 billion CNY from 2011 to 2024, with five related enterprises earning over 10 million CNY annually [1] - The Panxiu industry in Huzhu County has seen rapid growth, with 145 embroiderers producing over 500 cultural products and generating an annual income of 3 million CNY from 75,000 orders [2] Group 2: Innovations in Traditional Crafts - Local Thangka artists are innovating in content and techniques while preserving traditional craftsmanship, attracting more people to the art form [1] - The Panxiu industry has trained over 4,000 embroiderers and established several workshops, achieving a total output value of 94.7 million CNY from 2022 to 2024, with an average annual growth rate of about 5% [2] - The carpet industry is undergoing transformation with the integration of AI technology and new production methods, leading to a significant increase in the production capacity and quality of traditional carpets [3] Group 3: Economic Impact and Employment - The carpet processing points in Huangzhong District have created over 6,000 jobs, with an average annual income of 60,000 CNY for workers [3] - The Saint Source Carpet Group achieved a revenue of 119 million CNY in 2024, with export earnings exceeding 9.7 million USD, reflecting a year-on-year growth of over 8% in exports [3]

Core Viewpoint - The article highlights the challenges and opportunities in preserving and innovating traditional cultural practices in ethnic minority regions of Yunnan, particularly through the integration of cultural heritage into tourism and education [1][2]. Group 1: Cultural Heritage and Tourism - The integration of unique intangible cultural heritage (ICH) elements into tourism is seen as a way to enhance visitor experiences and promote cultural appreciation [1]. - There is a growing trend of innovation in traditional skills within the context of cultural tourism, allowing for a dual empowerment of culture and tourism [1]. Group 2: Challenges in Cultural Transmission - Key challenges identified include a lack of interest among younger generations in traditional crafts and significant financial barriers related to material procurement and market expansion [1]. - The limited promotion channels for traditional crafts hinder their market reach and sustainability [1]. Group 3: Recommendations for Cultural Preservation - Suggestions include creating deep cultural experience projects to attract tourists and establishing partnerships with educational institutions to integrate ICH into school curricula [2]. - The proposal emphasizes the need for a top-level design to enhance cultural exchange and cooperation, particularly in minority regions [2].

Core Perspective - The article highlights the integration of traditional Chinese intangible cultural heritage (ICH) with modern educational institutions, showcasing how universities are revitalizing and innovating traditional crafts through training programs for inheritors [1][9]. Group 1: Development of ICH in Universities - The "Training Program for Inheritors of Intangible Cultural Heritage" has involved over 200 universities and trained more than 200,000 inheritors since its inception in 2015, with over 40% being under 35 years old [1][9]. - The exhibition "Non-Heritage is Youthful" showcases the achievements of this program over the past decade, featuring over 140 participating institutions and various forms of artistic expression [1][2]. Group 2: Innovative Practices by Young Inheritors - Young inheritors like Chang Yangyang and Ma Sai are using modern artistic forms to reinterpret traditional crafts, such as integrating paper-cutting with spatial art and combining traditional flower wire inlay with modern wedding culture [2][3]. - The application of digital art in traditional crafts, as demonstrated by Duan Songwen, shows a trend of cross-disciplinary innovation within the ICH sector [3]. Group 3: Intergenerational Transmission - The article discusses the intergenerational transmission of skills, exemplified by father-son pairs like Lü Xiongxin and Lü Jian, who are both involved in training programs and have collaborated with 13 universities to train over 360 inheritors [4][5]. - The involvement of young people in traditional crafts is increasing, with educational institutions providing practical training and exposure to modern techniques [5]. Group 4: ICH and Rural Revitalization - The establishment of over 11,000 ICH workshops across the country has created job opportunities for over 3,000 villagers, as seen in the case of Yang Changqin's bamboo weaving workshop [7]. - Universities like Jiangnan University are actively participating in rural revitalization efforts by helping to establish ICH workshops and supporting local artisans [8]. Group 5: Academic Integration of ICH - As of April this year, 25 universities have established undergraduate programs focused on ICH protection, and over 50 have research directions in this field, indicating a growing academic interest [9].

Core Insights - The 9th China Chengdu International Intangible Cultural Heritage Festival opened on May 28, co-hosted by the Ministry of Culture and Tourism, the Sichuan Provincial Government, and UNESCO [1] - The event featured the "Douyin Intangible Cultural Heritage Carnival," which included five major sections such as "New Expressions of Intangible Heritage" and "Good Products of Intangible Heritage," showcasing traditional crafts through performances and interactive formats [1] Douyin E-commerce Initiatives - Douyin E-commerce leveraged its platform to organize live-streaming sales featuring intangible cultural heritage products, allowing audiences to conveniently purchase local specialty items while experiencing the integration of traditional craftsmanship with modern life [1] - The platform reported over 6.5 billion sales of intangible cultural heritage products, with 63% of the sales coming from store live broadcasts, and more than 10 intangible heritage merchants achieving over 10 million yuan in sales through this model [4] Traditional Crafts and Culinary Arts - The festival showcased various traditional crafts, including the sword-making technique from Shen Guanglong Sword Workshop and the ancient casting technique demonstrated by Liang Xingchun, a representative of the "Liang Family Iron Pot" [1] - Culinary heritage was also highlighted, with demonstrations of traditional food-making techniques, such as the ancient fermentation method for pickles by Yu Qing and the unique watermelon sauce made by Li Zexi [2] Cultural Performances - The "Douyin Intangible Cultural Heritage Night" featured performances like "Sichuan Elegance" and a fashion show, with hosts and participants showcasing garments made from traditional materials and techniques, such as Shu brocade and Jing embroidery [4] - The event aimed to provide a broad platform for the transmission and development of intangible cultural heritage, emphasizing the importance of modern interpretations and presentations of traditional crafts [4]

Core Viewpoint - The high-quality performance of the Gaozhou Puppet Show, a national intangible cultural heritage, attracted a large audience at the event held in Guangzhou's Baiyun Mountain, showcasing the cultural richness and innovative spirit of the art form [1][5][19]. Group 1: Event Overview - On May 1, the Gaozhou Puppet Show performed "Xian Tai Lian Bing" at Baiyun Mountain, drawing significant attention from citizens and tourists [2][8]. - The event featured various performances, including "Nezha," "Retro Disco," and "Tang Gu La Feng Bao," which combined traditional puppet techniques with contemporary themes to engage younger audiences [16][18]. Group 2: Cultural Significance - Gaozhou Puppet Show, also known as "Gui Zi Xi," was recognized as a national intangible cultural heritage in 2006, highlighting its historical and cultural importance [20][21]. - The show has a strong local support system, with 2 national-level inheritors, 4 city-level, and 5 county-level inheritors, along with a puppet association comprising over 500 members and 132 puppet troupes [21][22]. Group 3: Audience Engagement - The audience actively participated in the event, capturing performances on their phones and engaging in interactive games, which contributed to the lively atmosphere [4][29]. - The event also included a promotional segment for Gaozhou's agricultural and cultural tourism products, with over 40 enterprises showcasing more than 100 products [31][32]. Group 4: Agricultural Promotion - Gaozhou, known as the "Hometown of Lychee," produces over 500,000 tons of lychee annually, accounting for one-fourth of China's total lychee production [36]. - The city launched customized lychee activities targeting various groups, enhancing community engagement and promoting local agricultural products [38][43].