新华财经上海11月8日电（记者杨溢仁）从第一届到第八届，进博会的熊猫IP——"进宝"早已经深入人心，书签、冰箱贴、盲盒、胸针、钥匙扣、交通 卡……各类"进宝"IP文创产品受到了中外参会人士和年轻消费者的青睐。 行业数据显示，2019年至2024年，全球文创产业规模已从16.0万亿元增长至19.5万亿元，复合年增长率达4.0%。与此同时，中国市场的表现更为突出—— 2019年的市场规模为4.5万亿元，2024年增至6.4万亿元，复合年增长率达7.4%，增速显著高于全球平均水平。 "进宝"IP成为"爆款" 随着第八届进博会的启幕，可爱的大熊猫IP"进宝"成为了近期的"网络红人"。 记者观察发现，关于"进博会文创必买清单""进博会好Pin展示""进博文创快闪""钱包保不住了！进博文创抢钱指南"的热搜词条和Vlog视频在各类网站中频频 霸榜"热搜"，这只可爱熊猫的"带货能力"可见一斑。 据相关负责人介绍，进博会的文创产品以吉祥物"进宝"为情感纽带，以"四叶草"为创意元素，设计出了一系列兼具国际视野与中国韵味，符合现代审美又兼 顾实用功能的产品。"我们希望能于方寸之间传递团结、和谐、繁荣的时代愿景，诠释合作共赢的时代精 ...

"非遗风华·绽放生活"开幕式将以"风·雅·颂"为主线，呈现一场贯通中外的非遗盛宴。人类非遗侗族大歌 与格鲁吉亚复调同台，展开跨越山海的文明对话；舞蹈《青绿》演绎传世名画《千里江山图》，实现中 华美学的当代转化；京剧《声动梁尘》则展现了国粹的深厚底蕴。来自蒙古国、爱尔兰、巴西、津巴布 韦、芬兰、保加利亚等世界各地的传统音乐舞蹈表演将同台献艺，以"世界语言"讲述非遗故事，生动展 现非遗在新时代的多元绽放。 转自：北京日报客户端 2025北京国际非遗周将于10月17日至21日在北京城市副中心精彩亮相，本次活动以"非遗携手美好生 活"为主题，汇聚五大洲61个国家和地区的非遗精品。活动将覆盖北京大运河博物馆、北京城市图书馆 及城市绿心森林公园部分区域，推出一系列丰富多彩的展示、交流和体验活动，呈现一场跨越古今、融 汇中外的非遗盛会。 本届非遗周立足国际视野，形成了以"一带一路"为脉络、五大洲文明交融互鉴的生动格局。"非遗匠心· 焕新生活"国际非遗展览将于10月17日在北京大运河博物馆开放，在展览的"国际手工艺展区"，观众不 仅能欣赏到格鲁吉亚纺织与陶器、匈牙利布索面具、墨西哥木雕等手工艺精品，还能体验马来西亚"可 峇雅 ...

Core Viewpoint - The Mianzhu New Year Painting Village has successfully transformed into a vibrant cultural and tourism hub, leveraging its unique heritage to attract visitors and generate significant revenue, while facing challenges in mass production and market positioning of its traditional art [1][4][8]. Group 1: Industry Development - The Mianzhu New Year Painting Village is developing a comprehensive industry ecosystem that includes dining, homestays, specialty agricultural product picking, and educational tourism, with projected tourist numbers reaching 1.07 million and revenue exceeding 420 million yuan in 2024 [1][8]. - The village has established a workforce of over 500 individuals engaged in the New Year painting industry, supported by a legal framework aimed at promoting orderly development [8][12]. - The village's strategic location within the "Chengdu One-Hour Economic Circle" enhances its tourism appeal, drawing visitors from nearby attractions [8]. Group 2: Cultural Heritage and Challenges - The traditional craftsmanship of Mianzhu New Year paintings, characterized by hand-made techniques and the use of natural pigments, remains a key selling point but also a limitation in scaling production [10][12]. - The pricing of New Year paintings is significantly lower than contemporary cultural products, reflecting a struggle to position these traditional artworks as valuable items in the modern market [12][14]. - The industry faces challenges in attracting younger generations to continue the craft, with many artisans considering alternative employment due to financial pressures [13][15]. Group 3: Future Directions - Suggestions for the future include deepening the cultural narrative behind the paintings, utilizing modern storytelling methods, and establishing promotional platforms to enhance visibility [15]. - The industry could benefit from shared manufacturing resources to reduce costs and improve production efficiency, while also fostering innovation through collaborative design initiatives [14][15]. - There is a call for more diverse sales channels and government support to ensure the sustainability of artisans and the preservation of this cultural heritage [15].

Group 1: Development of Non-Material Cultural Heritage Industries - Qinghai Province has leveraged its rich non-material cultural heritage resources to develop unique industries that boost local economies [1][4] - The income from the Thangka art culture industry has increased from 240 million to 1.08 billion CNY from 2011 to 2024, with five related enterprises earning over 10 million CNY annually [1] - The Panxiu industry in Huzhu County has seen rapid growth, with 145 embroiderers producing over 500 cultural products and generating an annual income of 3 million CNY from 75,000 orders [2] Group 2: Innovations in Traditional Crafts - Local Thangka artists are innovating in content and techniques while preserving traditional craftsmanship, attracting more people to the art form [1] - The Panxiu industry has trained over 4,000 embroiderers and established several workshops, achieving a total output value of 94.7 million CNY from 2022 to 2024, with an average annual growth rate of about 5% [2] - The carpet industry is undergoing transformation with the integration of AI technology and new production methods, leading to a significant increase in the production capacity and quality of traditional carpets [3] Group 3: Economic Impact and Employment - The carpet processing points in Huangzhong District have created over 6,000 jobs, with an average annual income of 60,000 CNY for workers [3] - The Saint Source Carpet Group achieved a revenue of 119 million CNY in 2024, with export earnings exceeding 9.7 million USD, reflecting a year-on-year growth of over 8% in exports [3]

Core Viewpoint - The article highlights the challenges and opportunities in preserving and innovating traditional cultural practices in ethnic minority regions of Yunnan, particularly through the integration of cultural heritage into tourism and education [1][2]. Group 1: Cultural Heritage and Tourism - The integration of unique intangible cultural heritage (ICH) elements into tourism is seen as a way to enhance visitor experiences and promote cultural appreciation [1]. - There is a growing trend of innovation in traditional skills within the context of cultural tourism, allowing for a dual empowerment of culture and tourism [1]. Group 2: Challenges in Cultural Transmission - Key challenges identified include a lack of interest among younger generations in traditional crafts and significant financial barriers related to material procurement and market expansion [1]. - The limited promotion channels for traditional crafts hinder their market reach and sustainability [1]. Group 3: Recommendations for Cultural Preservation - Suggestions include creating deep cultural experience projects to attract tourists and establishing partnerships with educational institutions to integrate ICH into school curricula [2]. - The proposal emphasizes the need for a top-level design to enhance cultural exchange and cooperation, particularly in minority regions [2].

Core Perspective - The article highlights the integration of traditional Chinese intangible cultural heritage (ICH) with modern educational institutions, showcasing how universities are revitalizing and innovating traditional crafts through training programs for inheritors [1][9]. Group 1: Development of ICH in Universities - The "Training Program for Inheritors of Intangible Cultural Heritage" has involved over 200 universities and trained more than 200,000 inheritors since its inception in 2015, with over 40% being under 35 years old [1][9]. - The exhibition "Non-Heritage is Youthful" showcases the achievements of this program over the past decade, featuring over 140 participating institutions and various forms of artistic expression [1][2]. Group 2: Innovative Practices by Young Inheritors - Young inheritors like Chang Yangyang and Ma Sai are using modern artistic forms to reinterpret traditional crafts, such as integrating paper-cutting with spatial art and combining traditional flower wire inlay with modern wedding culture [2][3]. - The application of digital art in traditional crafts, as demonstrated by Duan Songwen, shows a trend of cross-disciplinary innovation within the ICH sector [3]. Group 3: Intergenerational Transmission - The article discusses the intergenerational transmission of skills, exemplified by father-son pairs like Lü Xiongxin and Lü Jian, who are both involved in training programs and have collaborated with 13 universities to train over 360 inheritors [4][5]. - The involvement of young people in traditional crafts is increasing, with educational institutions providing practical training and exposure to modern techniques [5]. Group 4: ICH and Rural Revitalization - The establishment of over 11,000 ICH workshops across the country has created job opportunities for over 3,000 villagers, as seen in the case of Yang Changqin's bamboo weaving workshop [7]. - Universities like Jiangnan University are actively participating in rural revitalization efforts by helping to establish ICH workshops and supporting local artisans [8]. Group 5: Academic Integration of ICH - As of April this year, 25 universities have established undergraduate programs focused on ICH protection, and over 50 have research directions in this field, indicating a growing academic interest [9].

Core Insights - The 9th China Chengdu International Intangible Cultural Heritage Festival opened on May 28, co-hosted by the Ministry of Culture and Tourism, the Sichuan Provincial Government, and UNESCO [1] - The event featured the "Douyin Intangible Cultural Heritage Carnival," which included five major sections such as "New Expressions of Intangible Heritage" and "Good Products of Intangible Heritage," showcasing traditional crafts through performances and interactive formats [1] Douyin E-commerce Initiatives - Douyin E-commerce leveraged its platform to organize live-streaming sales featuring intangible cultural heritage products, allowing audiences to conveniently purchase local specialty items while experiencing the integration of traditional craftsmanship with modern life [1] - The platform reported over 6.5 billion sales of intangible cultural heritage products, with 63% of the sales coming from store live broadcasts, and more than 10 intangible heritage merchants achieving over 10 million yuan in sales through this model [4] Traditional Crafts and Culinary Arts - The festival showcased various traditional crafts, including the sword-making technique from Shen Guanglong Sword Workshop and the ancient casting technique demonstrated by Liang Xingchun, a representative of the "Liang Family Iron Pot" [1] - Culinary heritage was also highlighted, with demonstrations of traditional food-making techniques, such as the ancient fermentation method for pickles by Yu Qing and the unique watermelon sauce made by Li Zexi [2] Cultural Performances - The "Douyin Intangible Cultural Heritage Night" featured performances like "Sichuan Elegance" and a fashion show, with hosts and participants showcasing garments made from traditional materials and techniques, such as Shu brocade and Jing embroidery [4] - The event aimed to provide a broad platform for the transmission and development of intangible cultural heritage, emphasizing the importance of modern interpretations and presentations of traditional crafts [4]

Core Viewpoint - The high-quality performance of the Gaozhou Puppet Show, a national intangible cultural heritage, attracted a large audience at the event held in Guangzhou's Baiyun Mountain, showcasing the cultural richness and innovative spirit of the art form [1][5][19]. Group 1: Event Overview - On May 1, the Gaozhou Puppet Show performed "Xian Tai Lian Bing" at Baiyun Mountain, drawing significant attention from citizens and tourists [2][8]. - The event featured various performances, including "Nezha," "Retro Disco," and "Tang Gu La Feng Bao," which combined traditional puppet techniques with contemporary themes to engage younger audiences [16][18]. Group 2: Cultural Significance - Gaozhou Puppet Show, also known as "Gui Zi Xi," was recognized as a national intangible cultural heritage in 2006, highlighting its historical and cultural importance [20][21]. - The show has a strong local support system, with 2 national-level inheritors, 4 city-level, and 5 county-level inheritors, along with a puppet association comprising over 500 members and 132 puppet troupes [21][22]. Group 3: Audience Engagement - The audience actively participated in the event, capturing performances on their phones and engaging in interactive games, which contributed to the lively atmosphere [4][29]. - The event also included a promotional segment for Gaozhou's agricultural and cultural tourism products, with over 40 enterprises showcasing more than 100 products [31][32]. Group 4: Agricultural Promotion - Gaozhou, known as the "Hometown of Lychee," produces over 500,000 tons of lychee annually, accounting for one-fourth of China's total lychee production [36]. - The city launched customized lychee activities targeting various groups, enhancing community engagement and promoting local agricultural products [38][43].