Group 1 - Several A-share listed companies are launching "Year of the Horse" themed products as the 2026 Spring Festival approaches [3][6] - Kweichow Moutai has introduced a new marketing plan focusing on a pyramid product structure to meet diverse consumer needs, emphasizing premium and zodiac wines [3] - Other liquor companies like Wuliangye and Yanghe are also releasing zodiac-themed products, available on major e-commerce platforms [6] Group 2 - The demand for gold jewelry has significantly increased with the upcoming Year of the Horse, leading to seasonal growth in customer traffic and order volume for companies like Cuihua Jewelry [6][8] - Qingdao Kingwang has launched a new ceramic fragrance gift box for the Year of the Horse, available on Tmall [8] - Various companies are implementing special marketing activities for the Year of the Horse, such as Senma's interactive online events and in-store experiences [8]

证券日报网讯1月27日，萃华珠宝（002731）在互动平台回答投资者提问时表示，随着2026马年春节的 临近，市场对黄金珠宝的消费需求显著提升，尤其是公司推出的马年生肖系列、古法金及婚庆系列产品 备受消费者青睐，门店客流与订单量均实现了季节性增长。为充分满足节日消费需求，公司已提前制定 了备货计划和营销活动方案，并优化了门店服务流程，全力保障节日期间的产品供应与销售体验。 ...