Group 1 - The consumer market is experiencing a vibrant atmosphere as the Spring Festival approaches, with increased activity in shopping for traditional goods and enjoying cultural events [1] - In Shanxi, a variety of traditional goods are being showcased, particularly ceramic products featuring horse elements, which are popular among consumers [2] - The Chongqing Rongchang New Year market features a blend of intangible cultural heritage performances, local delicacies, and creative shopping options, with horse-themed cultural products gaining attention [4] Group 2 - In Fujian, the traditional "bench flower lantern dragon" performance, which has a history of over 200 years, is captivating audiences as it dances through the village, showcasing local heritage [6] - The Guangzhou Spring Festival Lantern Festival features impressive displays, including a 20-meter "Lion Awakening" light gate and various themed light installations that reflect the region's cultural essence [8] - In Anhui, creative flower buns shaped like horses and other New Year symbols are in high demand, with orders significantly increasing compared to regular sales [10] Group 3 - In Hebei, the integration of sports events with consumer activities is stimulating local economic activity, with a focus on showcasing unique products during the events [12] - The city of Cangzhou plans to host over 120 themed cultural and tourism activities during the Spring Festival, aimed at enhancing the festive experience for residents and visitors [14] - There is a notable increase in South Korean tourists booking trips to China, with a nearly 90% year-on-year growth in reservations, indicating a rising interest in diverse travel destinations [15]

Core Viewpoint - The article highlights the creative efforts of a flower dough workshop in Shanting District, Zaozhuang City, Shandong Province, which has launched a series of horse-themed flower dough artworks in anticipation of the upcoming Lunar New Year. Group 1: Product Features - Artisans skillfully use traditional techniques such as kneading, pinching, cutting, pressing, and dotting to create various horse-shaped artistic forms from soft dough [4] - The flower dough products are not only aesthetically pleasing and auspicious in meaning but are also made entirely from natural ingredients, ensuring both visual appeal and health quality [4] Group 2: Market Response - The meticulously crafted flower dough artworks have gained widespread popularity since their launch and are currently being sold through various online and offline channels, enhancing the festive atmosphere for the New Year [7]