Core Viewpoint - The article highlights the integration of "horse" elements into various sectors such as culture, tourism, commerce, and agriculture in Inner Mongolia, enhancing consumer experiences and driving economic growth as the Year of the Horse approaches [3]. Group 1: Cultural and Market Integration - Various regions in Inner Mongolia are innovatively launching a series of themed activities centered around the "horse," which includes cultural exhibitions and special products that are gaining popularity in the market [3]. - Major shopping centers are featuring auspicious "horse" themed products prominently, including zodiac horse cultural exhibitions and limited edition accessories [3]. - The introduction of immersive experiences such as equestrian performances and horse culture-themed markets is attracting local residents and enhancing consumer engagement [3]. Group 2: Economic Impact and Consumer Behavior - Specialty products featuring horse motifs, such as lamb and dairy products, are experiencing a surge in sales, indicating a successful market response to the "horse" branding [3]. - Cultural tourism enterprises are creating unique offerings like "horse culture study tours" and "horseback snow photography," which are revitalizing the winter tourism market [3]. - The integration of "horse" elements into various consumption scenarios is not only preserving the cultural heritage of horse culture but also injecting new vitality into the consumer market, achieving a win-win situation of cultural empowerment and economic growth [3].

1月24日，在位于甘肃省兰州市一家敦煌主题邮局内，市民选购文创产品。敦煌主题邮局是以"邮文化 +敦煌壁画文化"为核心打造的特色邮政服务空间，集文化展示、文创销售、特色体验、咖啡轻食于一 体，通过将莫高窟壁画、飞天艺术等敦煌文化符号融入邮政服务，为游客和市民提供沉浸式的文化体 验。2026年，敦煌主题邮局还推出了一系列马文化元素的邮政类文创产品。中新社记者 李亚龙 摄 1月24日， 在位于甘肃省兰州市一家敦煌主题邮局内，市民选购文创产品。中新社记者 李亚龙 摄 1月24日，在位于甘肃省兰州市一家敦煌主题邮局内，市民挑选以莫高窟西魏第249窟《狩猎图》和莫高 窟西魏第285窟《五百强盗成佛》等局部图中马元素为灵感的马年邮票。中新社记者 李亚龙 摄 市民走进甘肃兰州一家敦煌主题邮局。中新社记者 李亚龙 摄 1月24日， 1月24日， 1月24日， 1月24日， 在位于甘肃省兰州市一家敦煌主题邮局内，市民享受邮政主题咖啡。中新社记者 李亚龙 摄 1月24日， 在位于甘肃省兰州市一家敦煌主题邮局内，工作人员协助市民收集敦煌主题纪念邮戳。中新社记者 李 亚龙 摄 在位于甘肃省兰州市一家敦煌主题邮局内，市民选购马年红包。中 ...