高原鲜榨杏仁露

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鄂尔多斯“暖城多味”将亮相哈尔滨 草原优品盛宴蓄势待发
Zhong Guo Jin Rong Xin Xi Wang· 2025-08-02 03:36
Group 1 - The 2025 Entrepreneur Sun Island Annual Conference will be held from August 2 to 4 in Harbin, Heilongjiang Province, with a simultaneous promotion event for Inner Mongolia's "Prairie Quality Products" [1] - The "Warm City Multi-Taste" brand represents the diverse flavors of agricultural and livestock products from Ordos, covering all regions, categories, and the entire industry chain [3] - The brand includes high-quality green agricultural and livestock products such as Albas sheep meat, highland fresh almond milk, and green-certified grains, reflecting Ordos's unique regional culture [3][5] Group 2 - Ordos is located between latitudes 37° to 40° and is surrounded by the Yellow River, recognized as a golden production belt, providing a strong foundation for the development of the "Warm City Multi-Taste" brand [5] - The strategy to build the "Warm City Multi-Taste" brand aims to enhance the competitiveness of agricultural products, increase added value, and boost farmers' income through effective marketing and sales channel expansion [5] - The promotion event will feature discussions on brand building and market expansion, sharing experiences in cultivating regional public brands and innovative practices for empowering industry upgrades [5][6] Group 3 - The event will officially launch the Inner Mongolia "Prairie Quality Products" promotion and the "Credit Promotes Consumption Special Action," aiming to enhance the influence of regional brands [6] - A partnership will be established to sign the "Zhuozi Smoked Chicken" brand communication index, providing a scientific basis for the construction and influence enhancement of regional specialty brands [6]
蒙浙携手破局乡村经营 看鄂尔多斯如何唤醒“暖城”乡村活力
Zhong Guo Jin Rong Xin Xi Wang· 2025-07-21 12:20
Core Viewpoint - Ordos is facing challenges in rural development, including traditional development paths, weak product sales, and a lack of talent. The city is adopting an innovative approach by leveraging experiences from Zhejiang to revitalize its rural areas [1][3][6]. Group 1: Rural Development Initiatives - Ordos has launched a comprehensive rural management initiative, inspired by the "Ten Million Project" to promote high-quality rural revitalization and urban-rural integration [3][6]. - The city recognizes the need for a tailored development strategy, emphasizing that rural revitalization is a mandatory task rather than an option [3][9]. Group 2: Collaboration with Zhejiang - Ordos is collaborating with teams from Zhejiang to implement the "Ten Million Project" experience, focusing on rural management and revitalization [5][6]. - The city has organized multiple study tours for local agricultural leaders to learn from successful rural management practices in Zhejiang [6][8]. Group 3: Innovative Approaches - Ordos is shifting from merely providing financial support to fostering self-sustaining rural economies through brand operation and local leadership development [8][9]. - The city is exploring new economic models, such as photovoltaic agriculture and ecological theme ranches, to convert environmental efforts into economic benefits [9]. Group 4: Branding and Marketing - Starting in 2023, Ordos is developing the "Warm City Multi-Taste" regional public brand for agricultural products, focusing on standardized production and brand management [9][10]. - The city plans to innovate its marketing strategies by creating themed restaurants and integrating dining experiences with tourism, generating significant revenue [9][10]. Group 5: Talent Development - In 2025, Ordos will implement talent recruitment initiatives to support rural revitalization, including partnerships with universities to train specialized agricultural talent [12][13]. - The city aims to cultivate local entrepreneurial teams and enhance governance structures to stimulate rural development [13].