图为客商在展区选购"芳林马蹄"系列产品。（詹力 摄） 转自：新华财经 近日，在第23届中国国际肉类展览会暨2025全国名特优新农产品产销对接活动现场，来自广西贺州市平桂区的"芳林马蹄"和"贺州香芋"成了展区里的"明星 产品"。 "这个马蹄真的又脆又甜，还有淡淡桂花香！"一位福建采购商在品尝"桂乐厨"桂花马蹄后连连称赞。开展仅一天，平桂展团就接待超3000人次客商咨询、品 鉴，多家企业与采购商现场达成合作意向。 这个小小马蹄，背后是一个产值数亿元的大产业。 芳林马蹄，国家农产品地理标志产品，已经连续两年跻身"中国品牌价值评价"区域品牌百强榜，品牌价值高达50.19亿元。2024年，平桂区芳林马蹄种植面 积达8万亩，总产量16万吨，产值4.5亿元，带动1.58万户农户实现增收。 它不仅是餐桌上的美味，更是老百姓的"致富果"。 平桂区推行绿色种植标准，建立标准化示范基地，全面实施"稻菜"轮作模式，实现化肥、农药零增长，农产品抽检合格率连续多年保持100%。2013年，"芳 林马蹄"获国家农产品地理标志登记保护，如今已有26家生产主体申请使用这一标志，绿色食品认证28个、有机认证15个。 同样"香"遍展会的，还有贺州 ...

Core Viewpoint - The "Warm City Multi-Taste" regional public brand is being promoted by the Ordos government to showcase the unique charm and development achievements of its high-quality agricultural and livestock products [1][3]. Group 1: Regional Economic Development - Ordos is a significant energy and strategic resource base in China, as well as an important agricultural and livestock production base in the region [3]. - The region benefits from the Yellow River's water supply, covering 87,000 square kilometers of land, with 76 million acres of high-quality grassland [3]. - In 2024, Ordos is projected to produce 4.55 billion pounds of grain, with livestock numbers reaching 13.69 million and total milk production at 670,000 tons [3]. Group 2: Brand Development and Quality Control - The "Warm City Multi-Taste" brand is part of a broader initiative to enhance agricultural branding across the region, focusing on quality and market vitality [3][4]. - Ordos has established a strict quality management system to ensure that all products under the "Warm City Multi-Taste" brand meet national and industry standards [4]. - The region has cultivated high-quality breeds such as the Albas cashmere goat, with cashmere being referred to as "soft gold" and "fiber gem" [4]. Group 3: Market Promotion and Impact - Ordos has set up flagship stores and authorized outlets in key markets like the Yangtze River Delta and Pearl River Delta to facilitate product distribution [5]. - The brand has gained recognition, being listed among the "Top 100 Agricultural Brands in China" and receiving accolades as a "Classic Case of National Agricultural Brand" [5]. - The "Warm City Multi-Taste" brand has contributed nearly 50 million yuan to increase farmers' incomes, emphasizing the brand's role in shared prosperity [5].

Group 1 - The 2025 Entrepreneur Sun Island Annual Conference will be held from August 2 to 4 in Harbin, Heilongjiang Province, with a simultaneous promotion event for Inner Mongolia's "Prairie Quality Products" [1] - The "Warm City Multi-Taste" brand represents the diverse flavors of agricultural and livestock products from Ordos, covering all regions, categories, and the entire industry chain [3] - The brand includes high-quality green agricultural and livestock products such as Albas sheep meat, highland fresh almond milk, and green-certified grains, reflecting Ordos's unique regional culture [3][5] Group 2 - Ordos is located between latitudes 37° to 40° and is surrounded by the Yellow River, recognized as a golden production belt, providing a strong foundation for the development of the "Warm City Multi-Taste" brand [5] - The strategy to build the "Warm City Multi-Taste" brand aims to enhance the competitiveness of agricultural products, increase added value, and boost farmers' income through effective marketing and sales channel expansion [5] - The promotion event will feature discussions on brand building and market expansion, sharing experiences in cultivating regional public brands and innovative practices for empowering industry upgrades [5][6] Group 3 - The event will officially launch the Inner Mongolia "Prairie Quality Products" promotion and the "Credit Promotes Consumption Special Action," aiming to enhance the influence of regional brands [6] - A partnership will be established to sign the "Zhuozi Smoked Chicken" brand communication index, providing a scientific basis for the construction and influence enhancement of regional specialty brands [6]