扬子晚报网12月20日讯（通讯员 张大华 刘延龙 记者 陈咏）记者20日从扬州获悉，国家农业农村部近日 公布2025年农业品牌精品培育名单，"宝应荷藕"成功入选，为"中国荷藕之乡"的金字名片再添国字号光 环。据悉，这是全国唯一的荷藕品牌入选。这既是对宝应荷藕产业发展的权威认可，更标志着该县区域 公用品牌建设迈入高质量发展新阶段。 转自：扬子晚报 业内人士表示，"宝应荷藕"能从全国众多品牌中脱颖而出，得益于深厚的历史与品质基础、强大的产业 规模和领先的市场地位。多年来，该县坚持"产业兴农、品牌强农"战略，构建"区域品牌+企业品牌+产 品品牌"三位一体体系。从2004年获批原产地域产品保护，到2011年跻身全国农产品区域公用品牌百 强，2019年品牌价值突破30亿元，再到此次入选国家级精品培育名单，"宝应荷藕"品牌进阶之路步履坚 实。未来，宝应将持续深耕荷藕产业，让这枚承载着文化记忆与致富希望的"白珍珠"，在乡村振兴道路 上绽放更耀眼光彩。 相关负责人介绍，"宝应荷藕"的脱颖而出，是自然禀赋与匠心耕耘的结果。作为拥有1300多年种植历史 的"水乡瑰宝"，宝应里下河地区的独特环境孕育出顶芽红、藕皮白、肉质脆的优质荷 ...

品牌发布会上，武安市为首批获得品牌授权的企业代表授牌，为"武安助农达人"颁证。举行渠道战略合 作签约，与来自全国的主流经销商、大型商超采购、知名餐饮连锁及电商平台代表达成共识，实现品牌 发布与市场开拓有效衔接。 中国农科院农产品加工研究所副所长范蓓说，农产品区域公用品牌的成长，离不开产学研用的协同发 力。宝贵的农业资源是武安区域农产品实现价值跃升的核心根基。科研院所将提供平台，强化科技赋 能，助推武安特色农产品步入"精深加工、科技驱动、品牌赋能"新阶段。 发布会介绍了武安小米区域公用品牌的设计理念，推介了武安小米、核桃等特色农产品的独特品质与产 业优势。主题演讲环节，营养健康、科技研发、电商融合等领域的权威专家建言献策，从农产品加工到 营销模式全方位赋能，为武安品牌发展注入智慧动力。 作为"世界粟之源、中国小米之乡"，武安市深化实践探索，将区域公用品牌建设确立为驱动产业升级、 促进农民增收、繁荣乡村经济的重要位置，依托国家级科研院所技术支撑，实现传统农产品品质与效益 的双重提升，构建了一条从文化溯源到乡村体验，从品牌展示到消费延伸的全链条发展体系。 近日，由中国民族贸易促进会指导、河北省武安市人民政府主办的" ...

Core Insights - The "Fanglin Water Chestnut" and "Hezhou Sweet Potato" have emerged as star products at the 23rd China International Meat Exhibition, showcasing the potential of regional agricultural products [1][8] - The Fanglin Water Chestnut has a brand value of 5.019 billion yuan and has been recognized as a national geographical indication product, contributing significantly to local farmers' income [1][6] - The Hezhou Sweet Potato has also received national geographical indication protection and is being developed into various products for diverse markets [7][8] Group 1: Fanglin Water Chestnut - The Fanglin Water Chestnut is a national geographical indication product with a brand value of 5.019 billion yuan, ranking among the top 100 regional brands in China for two consecutive years [1][6] - In 2024, the planting area for Fanglin Water Chestnut is expected to reach 80,000 acres, with a total output of 160,000 tons and a production value of 450 million yuan, benefiting 15,800 farming households [1] - The product has a strong export market, with 85% of its products sold outside Guangxi, generating annual export earnings of 80 million USD [5][6] Group 2: Hezhou Sweet Potato - The Hezhou Sweet Potato has been developed into over 30 products, including sweet potato strips, powder, and balls, catering to various sectors such as catering and baking [7] - The product has also been granted national geographical indication protection, enhancing its marketability as a high-quality agricultural product [8] - The local government is actively promoting the brand and expanding its market reach through participation in trade fairs and strategic marketing initiatives [8]

Core Viewpoint - The "Warm City Multi-Taste" regional public brand is being promoted by the Ordos government to showcase the unique charm and development achievements of its high-quality agricultural and livestock products [1][3]. Group 1: Regional Economic Development - Ordos is a significant energy and strategic resource base in China, as well as an important agricultural and livestock production base in the region [3]. - The region benefits from the Yellow River's water supply, covering 87,000 square kilometers of land, with 76 million acres of high-quality grassland [3]. - In 2024, Ordos is projected to produce 4.55 billion pounds of grain, with livestock numbers reaching 13.69 million and total milk production at 670,000 tons [3]. Group 2: Brand Development and Quality Control - The "Warm City Multi-Taste" brand is part of a broader initiative to enhance agricultural branding across the region, focusing on quality and market vitality [3][4]. - Ordos has established a strict quality management system to ensure that all products under the "Warm City Multi-Taste" brand meet national and industry standards [4]. - The region has cultivated high-quality breeds such as the Albas cashmere goat, with cashmere being referred to as "soft gold" and "fiber gem" [4]. Group 3: Market Promotion and Impact - Ordos has set up flagship stores and authorized outlets in key markets like the Yangtze River Delta and Pearl River Delta to facilitate product distribution [5]. - The brand has gained recognition, being listed among the "Top 100 Agricultural Brands in China" and receiving accolades as a "Classic Case of National Agricultural Brand" [5]. - The "Warm City Multi-Taste" brand has contributed nearly 50 million yuan to increase farmers' incomes, emphasizing the brand's role in shared prosperity [5].

Group 1 - The 2025 Entrepreneur Sun Island Annual Conference will be held from August 2 to 4 in Harbin, Heilongjiang Province, with a simultaneous promotion event for Inner Mongolia's "Prairie Quality Products" [1] - The "Warm City Multi-Taste" brand represents the diverse flavors of agricultural and livestock products from Ordos, covering all regions, categories, and the entire industry chain [3] - The brand includes high-quality green agricultural and livestock products such as Albas sheep meat, highland fresh almond milk, and green-certified grains, reflecting Ordos's unique regional culture [3][5] Group 2 - Ordos is located between latitudes 37° to 40° and is surrounded by the Yellow River, recognized as a golden production belt, providing a strong foundation for the development of the "Warm City Multi-Taste" brand [5] - The strategy to build the "Warm City Multi-Taste" brand aims to enhance the competitiveness of agricultural products, increase added value, and boost farmers' income through effective marketing and sales channel expansion [5] - The promotion event will feature discussions on brand building and market expansion, sharing experiences in cultivating regional public brands and innovative practices for empowering industry upgrades [5][6] Group 3 - The event will officially launch the Inner Mongolia "Prairie Quality Products" promotion and the "Credit Promotes Consumption Special Action," aiming to enhance the influence of regional brands [6] - A partnership will be established to sign the "Zhuozi Smoked Chicken" brand communication index, providing a scientific basis for the construction and influence enhancement of regional specialty brands [6]