Core Insights - The article highlights the increasing focus of rural areas in various countries on leveraging local resources to develop unique tourism offerings, thereby enhancing cultural and tourism industries [4] - The United Nations World Tourism Organization has recognized 55 destinations as the "Best Tourism Villages" for 2024, showcasing diverse rural tourism development [4] Group 1: Indonesia - Ukil Sari Village - Ukil Sari Village in Indonesia has a rich heritage of hand-drawn batik dating back approximately 400 years, recognized as an intangible cultural heritage by UNESCO in 2009 [5][6] - The village initiated the "Batik Village" project in 2007, aiming to establish itself as a national center for hand-drawn batik, while also preserving other cultural heritages like shadow puppetry and bamboo weaving [5][6] - By 2025, the village expects to welcome nearly 10,000 visitors in January alone, marking a record for single-month visits, and is seen as a model for sustainable tourism development [6] Group 2: Mexico - Cuatro Ciénegas - Cuatro Ciénegas, located in a protected area of approximately 85,000 hectares, is home to over 100 endemic species and has a unique ecological system that attracts tourists for activities like hiking and camping [7][8] - The area has undergone significant ecological restoration efforts, improving its environment through wetland restoration and local species protection, which has enhanced its appeal for eco-tourism [8] - Cuatro Ciénegas was nominated as a "Pueblo Mágico" by the Mexican tourism department and was included in the UN's "Best Tourism Villages" list for 2024 [8] Group 3: Austria - St. Johann - St. Johann, located in the Tyrolean Alps, is known for its natural beauty and cultural heritage, offering various seasonal activities such as skiing in winter and hiking in summer [9][10] - The town emphasizes local cultural events, such as the Alpine International Dance Festival and the "Dumpling Festival," to engage visitors and promote cultural heritage [9] - St. Johann has introduced innovative services like shared office spaces to cater to remote workers, reflecting a commitment to sustainable tourism and community involvement [10]

近年来，不少国家的乡村日益注重挖掘、用足、用好本土资源，依托当地自然风光、历史建筑、非物质 文化遗产等，打造独特乡土名片，寻求差异化发展，推进文旅产业发展升级，吸引众多游客前往体验打 卡。在联合国旅游组织发布的2024年"最佳旅游乡村"名单中，全球有55个最佳旅游乡村目的地入选。本 报记者近期走访了位于印度尼西亚、墨西哥、奥地利的3个"最佳旅游乡村"，感受提振乡村旅游的多元 化发展之路。 凭借创新的发展模式，乌基尔萨里村从一个传统蜡染工匠村，转型为融合文化遗产与可持续发展的旅游 社区，在传承蜡染工艺的同时促进经济社会包容性发展。2025年1月，乌基尔萨里村的到访游客近万人 次，创单月新高。印尼旅游部部长维迪扬蒂表示，乌基尔萨里村"向世界展现印尼的文化多样性，是可 持续旅游发展的典范"。 印尼乌基尔萨里—— 特色蜡染撬动文旅产业 记者来到位于印尼日惹特区的乌基尔萨里村时，一群身穿校服的小学生正围坐在一起，专注地在洁白的 布料上描绘图案（见图一，本报记者曹师韵摄）。他们手中握着细长的铜壶笔，蘸上熔化的蜡液，小心 翼翼地勾勒出线条，眉宇间满是认真与新奇。村里的工匠偶尔俯身，纠正孩子们的手势，耐心示范如何 让蜡液均匀 ...