Core Insights - Shanghai's cultural and tourism bureau is launching the "Travel to Shanghai, Super Spring Festival" initiative for the 2026 Spring Festival, focusing on attracting both local residents and tourists to celebrate in the city [1] Group 1: Event Highlights - A total of 2,570 activities will be organized, including festive events, performances, museum exhibitions, art gallery displays, intangible cultural heritage activities, public cultural events, and child-friendly reading spaces [1] - The Spring Festival will feature 1,369 performances, including a large concert by singer Ren Xianqi, marking the first time such events are included in the Spring Festival lineup [3] - Nearly 60 art museums in Shanghai will host over 100 high-quality exhibitions, including significant displays from the Louvre and Picasso, along with themed exhibitions for the Year of the Horse [3] Group 2: Consumer Promotions - Popular tourist attractions in Shanghai will offer ticket discounts of up to 50%, along with special zodiac promotions and bundled ticket options to cater to various visitor demographics [3] - Additional activities will include intangible cultural heritage performances, pet-themed celebrations, and traditional markets, alongside integrated accommodation and entertainment packages [3] - Major tourism companies are launching diverse promotional products for the local market, such as Eastern Airlines' "Family Reunion Card" discounted tickets and Donghu Group's over 50 "Accommodation +" Spring Festival products [3]

1月12日，"旅选上海，超级新春"2026春节上海文旅场景精彩大放送暨第一届上海旅游攻略超级大 赛（第一季）阶段性成果发布新闻通气会在上海举行。 据介绍，首届"旅超"大赛专业组进展顺利。专业组已于2025年12月31日前从上海各区报送的640个 海选推荐攻略作品中，评审遴选出150个入围决赛的攻略作品，并通过"沪小游"等平台开展面向全社会 的网络投票。 2026年1月6日至9日，上海已组织开展对150个入围决赛的攻略作品进行评审，遴选出一至三等奖共 50名及其他单项奖50名。 其间，上海市、区文旅局指导有关旅行社对入围决赛的攻略作品开展转化工作，推进"攻略作品到 旅游产品"的转化。外省市游客和上海市民朋友们可以在马年春节期间"来上海，攻略我们给你的攻 略"。 上海旅游攻略超级大赛社会赛成果同样显著，共征集8000余件作品，抖音话题浏览量超2.5亿次。 赛事通过全民"种草"展现上海文旅魅力，后续将评选优秀作品、开展抽奖，深化成果转化。"旅选上海 超级元旦"城市打卡活动，上海全市350余个现场点位三天来共完成盖章打卡83000余人次，抖音平台新 增"#旅选上海超级元旦""#域见上海"打卡网帖3000余条。 上海市 ...