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票选 | 2025年度全国十大轻奢作品
克而瑞地产研究· 2025-12-20 07:08
12月19日起,2025年全国十大作品入围项目大众网络票选环节开启。 当前,2025年度中国房企产品测评进入角逐阶段,即日起, 12月19日至25日中午12点 ,大众网络票选通道正式开启。在此之前, 为期两天的入围项目专家评审已于12 月18-19日顺利举行。 为你心中高端、轻奢、品质住宅产品的典范投票 选出你心目中的 " 好房子 " 规则: 与此同时,为方便详实地了解项目情况,本次入围的项目也将再次通过线上进行集中展示。 在"好房子"的全面引领下,房企以更积极的姿态投身产品力建设,致力于解决居住痛点、提升住宅产品品质,提供优异的生活方案。自2018年起,产品力100工作组连 续八年开展中国房企"产品力100"测评研究工作。 目前,2025年度产品力测评工作已经开展,"全国十大作品""中国好房子"测评经组委会初评,现已产生入围项目,并进入专业评审与大众票选环节。 入围项目将经过专家评审、大众票选、测评模型等环节,最终于2026年1月初发布《全国十大高端/轻奢/品质作品》《中国好房子综合奖/单项奖》。 本次十大作品高端/轻奢/品质三大类别票选使用同一通道; 同一微信ID仅限投票一次 ,每人每个类别最多选十个项目 ...
品牌观察 | 超配时代,哪些住宅创新真正值得买单?2025上半年盘点
克而瑞地产研究· 2025-08-17 01:07
Core Viewpoint - The article emphasizes the importance of innovation in residential products, highlighting how companies are integrating cultural, artistic, and technological elements to enhance living experiences and address consumer needs [4][6][16]. Group 1: Product Innovation - The frequency of new product launches by real estate companies is expected to increase significantly in the first half of 2025, with a focus on detailed descriptions and design philosophies [4]. - Companies are blending traditional culture and modern technology in their product designs, creating a unique fusion that enhances both aesthetics and functionality [6][7]. - Examples include projects like 招商蛇口's residential offerings that incorporate AI technology for security and convenience, and 中国金茂's 金茂府3.0 community that addresses living pain points through smart systems [9][10]. Group 2: Addressing Consumer Needs - The "Good House" initiative by China Construction aims to address common living issues, with a focus on understanding consumer needs through extensive family surveys [17][18]. - 华润置地's 臻澐 product line exemplifies this approach by creating practical learning spaces for families, adapting to the educational needs of children [18]. - 金隅地产's 花溪云锦 project redefines improvement standards by integrating high-quality materials and innovative designs to enhance living experiences [19]. Group 3: Community and Urban Integration - The concept of integrating residential projects into urban development is gaining traction, with companies like 滨江集团 designing projects that promote community interaction and connectivity [23][26]. - 华润置地's "Super Park Living Body" project in Chengdu aims to break the traditional barriers between parks and communities, fostering a new lifestyle that combines nature and urban living [27][28]. - 敏捷集团's residential developments are designed around public transport hubs, ensuring seamless integration of living, commercial, and recreational spaces [29]. Conclusion - The article concludes that the evolution of residential products is driven by a combination of consumer feedback, innovative design, and urban integration, with expectations for more quality and creative offerings in the latter half of the year [30].