作为较早采用"购物中心店+设计师驻场"模式的定制家居品牌，维意定制在三里屯新店中进一步放大"设 计服务+场景体验"的核心优势，打造适老化智能场景专区与多元家庭空间样板间，更针对年轻人的独 居、合租、极简等多元生活形态，定制专属的空间生活提案。通过语音控制、智能收纳等具象化展示， 精准匹配年轻人个性化、便捷化的生活态度。这种业态升级，既呼应了董明珠健康家、京东MALL等品 牌的场景化转型路径，也是对自身运营模式的迭代优化。 锚定高端商圈，完成品牌调性的二次跃升； 历经两年"史诗级调改"的三里屯，已形成"北区重奢、南区 潮奢"的高端商业生态，LV、Dior等一线品牌与Toteme、Zimmermann等潮奢品牌齐聚，精准筛选出高净 值客群，成为北京高端消费的核心地标。这种经过升级的商业定位，与维意定制从设计驱动向生活方式 引领的转型需求形成精准契合。 剪彩仪式上，维意定制副总经理、秒住总经理林文彬在致辞中强调："定制行业的竞争早已超越产品本 身，核心是思维与价值的竞争。三里屯的高端商业生态，与我们'以设计方案为核心产品'的理念高度契 合，这不是简单的门店扩张，而是品牌从'覆盖市场'到'拔高价值'的战略选择。" 对 ...

Core Insights - The custom home furnishing industry is facing a dual dilemma of balancing scale and personalization, as well as quality and delivery efficiency, with the Weifa Zhongshan manufacturing base providing a potential solution [1][3][23] - The intelligent transformation of the home furnishing manufacturing industry has shifted from an option to a necessity, yet most companies remain at the initial stage of purchasing smart equipment, with few achieving full-chain digital collaboration [1][3] Industry Overview - The custom home furnishing market in China is projected to exceed 500 billion yuan in 2024, but the average delivery cycle remains at 45 days, with an order punctuality rate below 70% [3][5] - Consumer demand for personalized design is increasing, creating a sharp contradiction with the efficiency bottlenecks of traditional production models [3] Weifa Zhongshan Manufacturing Base - The Weifa Zhongshan manufacturing base features eight flexible intelligent production lines with an annual capacity of 100,000 high-end custom home furnishing products, serving as Weifa's only production base nationwide [5] - The base aims to address three major industry pain points: the difficulty of implementing personalized design, ensuring extreme quality, and achieving stable delivery [5][19] Digital Transformation - The base acts as a "digital nerve center," connecting front-end design, mid-tier supply chain, and back-end services through an IoT system that synchronizes store orders, material inventory, and production progress [7] - A state-of-the-art laboratory, covering 800 square meters and recognized by the China National Accreditation Service for Conformity Assessment (CNAS), serves as a quality control barrier [8][10] Quality Control - The laboratory employs over 20 advanced testing devices and adheres to ISO/IEC 17025 standards, covering key indicators such as formaldehyde and VOC emissions [10][13] - The quality control process includes physical and chemical testing of new materials, a dual inspection system for imported materials, and extreme testing of finished products, achieving a product pass rate of 99.81% [13][19] Efficiency Improvement - Weifa has implemented a full-chain digital system, including a digital middle platform, MES production execution system, WMS intelligent warehousing system, and BI data platform, significantly improving production efficiency [16][18] - The design-to-production error rate has been reduced from an industry average of 3% to below 0.5%, and the order delivery cycle has been compressed from 45 days to 20 days, with punctuality increasing from 65% to 95% [18] Lean Production - Weifa's core competitiveness lies in integrating lean production thinking into its intelligent system, addressing the challenge of balancing front-end personalization with back-end standardization [19] - The establishment of a product system with over 15,000 standard modules meets 85% of customization needs, allowing for efficient production on the back end [19][22] Environmental Sustainability - The base employs an intelligent energy consumption monitoring system and has invested in photovoltaic facilities to cover 40% of its annual electricity consumption [21] - The cutting waste ratio has been reduced from 15% to 8%, and the use of imported paint-free boards has enabled green production alongside efficient manufacturing [21] Conclusion - The practices at Weifa Zhongshan manufacturing base provide key insights for the intelligent transformation of the home furnishing industry, emphasizing user-centric transformation, the importance of standardization for personalization, and the equal significance of upgrading human capabilities alongside equipment [22][23]